Hi Beautiful,

You are reading this because you are ready to stop playing small. Not anymore.

You're different. 

You long to SHINE.

You have a beautiful soul message and a gift to share.

You are a lover of art, beauty & refined luxury — with a definitive preference for clean, sophisticated, contemporary visuals.

You prefer style over spreadsheets. Couture over corporate suits. Dior over deadlines. You're a luxury brand and business in the making. It's your time to become the superstar of your business and the woman who has it all.

I have worked with world-class female coaches and entrepreneurs to unleash their most iconic version and translate it into a luxury brand with a magnetic premium online presence. Here are my top 5 keys to help you build your luxury brand and transform from the world's best secret to the sought-after icon in your field, attract high-end clients, and elevate your authority, celebrity, income, and impact online.

1. Cultivate Your Luxe Mindset

Your luxury brand starts with having an abundance mindset towards money, wealth, and luxury.

If you want to create a stylish and luxe outer world in your brand, you must begin to cultivate your inner world with abundance thoughts that are aligned with your brand. Every thought in your mind is a creation. Your beliefs shape your brand, your business, and your life.

Your luxe mindset will help you unlock your abundance potential and help you create your luxury future. My life shifted when I started working with my mentor on my mindset, who helped me understand that it is possible for me to lead a fulfilling life doing what I love and have financial abundance and freedom. I manifested my desires in my life and become more confident and comfortable in myself and my brand. Cultivating the mindset is the first thing to build your luxe brand because, without that, you can never have a luxury brand from the inside out.

Your luxe mindset begins with a decision. Make a decision to change. That's it. Every great transformation starts with a decision to change.

Say it out loud: Today I am making a decision to change. I choose to think in grateful, abundant, loving ways when it comes to my money, my wealth, and my brand. Because it is an act of love toward myself. And when I am more loving toward myself and my brand, I am able to add more value to the world.

What's your decision today, gorgeous?

Do you have a luxe mindset that is in line with your luxe brand? What do luxury, money, and influence mean to you? Is there a money block stopping you from your luxury brand success? Book a complimentary Luxury Brand Discovery Call and let’s find out.

Let your luxe thoughts bloom and change the ones that don't in line with your luxe brand.

2. Discover Your Luxury Brand Essence

An emotional connection to the customer distancing a luxury brand from mass market brands. Your premium clients don't buy what you do. They buy why you do it. Your vision, desired feelings, and core values are the essence of your luxury brand.

What is your vision? What do you desire to feel? What are your core values?

When I asked these questions, many women will tell me "Elva, I don't know." But the truth is they DO know deep down inside, but they are just afraid to express it and the truth of who they are. Your brand will fold itself to you as you allow yourself to feel better and better about the truth of who you are.

I have created a brand value list to help you identify your core brand values. 

You choose how you want to show up in the world in a way that is authentically you. Your brand values should be in line with who you are and your desired feelings.

My desired feelings are Freedom, Adore, Chic, Ease, Joy. They are my internal brand guide and I check with them before I make any decisions in my business and life.

Once you identify your desired feelings, anchor them by writing on your mirror, putting them in your wallet, using them as a computer password, setting iPhone reminders or you can create a picture board for your desired feelings!

So beautiful, who do you want to be? What do you want to feel?

Not sure about your brand essence? Want to get clarity? Book a complimentary Luxury Brand Discovery Call and let’s talk.

3. Get Clarity of Your Luxury Brand Muse

A luxe brand won't try to market to everyone because it dilutes its message. Luxury brands are exclusive. The clients of luxury brands long to differentiate themselves and they want to feel special, unique, accomplished, and even rewarded for their success.

Who is your luxury brand muse?

WHO your target market is is much more important than the WHAT you are offering. Think about your WHO before what you will offer. Your services are not for everybody.

What are her desires?

You need to understand what subconscious desires she has and what pain she has. Because we make purchasing decisions with our emotions and then justify them with our logic.

I use Maslow's hierarchy of needs to help my clients better understand the needs of their dream premium clients. Because luxury brands don't market to the lowest level of need such as physiological or safety needs. They market to people who are at the level of self-actualization. High-end clients are usually at higher levels of esteem and self-actualization.

How can your services solve her problems?

When you direct your product to the subconscious desires of your high-end client, you will start to attract them. Remember your dream client is not buying a "product" she is buying a "transformation".

I encourage you to create a mood board for your dream client. What does she look like? What is her lifestyle? What does she attract to?

Here is my mood board for my Luxury Brand Muse “Elle”:

She has always had the vision of being a high-level international expert, offering a bespoke service for a select premium clientele to whom she can bring out your highest creativity and expertise, making a big impact and fulfilling her soul’s purpose while living an elegant beautiful life and enjoying the finer things in life.

Her Characteristics: High-vibe, Positive, Grateful, 100% committed

Her Desires: Freedom, Shine, Beauty, Impact

Her Needs: Needs, Clarity, Clients, Money, Confidence

Her Challenges: "Not good enough", "Not being liked", Confusion, Lack of confidence

Her Behaviours: Instagram, Growth, Healthy lifestyle, Empowered Buyer

J'adore your Luxury Brand Muse! If you don't know who your brand muse is or are not sure how to communicate with your ideal clients, book a complimentary Luxury Brand Discovery Call. I would love to help you get the clarity and call in your dream luxury clients.

4. Create Your Luxury Brand Visuals

Branding is not merely images, colours, and fonts, but that is a big part of it. Visuals have a huge impact on our emotions and it directly determines the connection your clients have with your brand.

A Brand Mood Board sets the mood for your brand and helps you get a better sense of the direction you want to go in when it comes to your brand's design and provides a constant source of motivation as you navigate your journey to where you want to be.

Here is how:

1. List the top 3 luxury brands you resonate with visually and why. What's your favourite handbag brand, shoe brand, and clothing label?

2. Create a Pinterest Board for your brand inspiration. Then look at what overall style aesthetic shows over and over again in your Pinterest board images. What is the main 2 colour on your board? What types of photos do you choose most?

3. Choose the main colors and fonts you will be using in your branding.

4. Choose the creative visuals that represent you and your brand values.

5. Create your mood board where you take all of your creative visual standards and put them into one place.

Here's an example of my own mood board:

I want you to take your time to really think about it so you don't choose something now and change it completely in a few months.

Remember choosing your colours, fonts, aesthetics, and style need to be an intuitive process. Let your decisions be guided by who you truly are and what you are inspired by. This is the secret to creating the brand visuals that your dream client will fall in love with.

Do you want me to personally create a mood board for you? Book a complimentary Luxury Brand Discovery Call and let’s talk.

 5. Live on Brand as a Luxury Femme

 Wanna know the secret to living on brand? J'adore your life NOW.

If your brand value is beauty, don't wait till you have a dream body;

If your brand value is abundant, don't wait till you are a millionaire;

If your brand value is loving, don't wait till you meet your Prince Charming...

If you want to live on brand, stop waiting for the perfect timing/body/people to come, and start to create that feeling now!

Ask yourself:

1. What do I desire?

2. Why do you desire it? How would you feel if you have it?

3. How can you create that feeling now in your life?

For example, I desire to go to Paris. I adore Dior couture. Because I love the feeling of elegance, chic, feminine. So I put on my favourite Miss Dior perfume every morning. I buy myself a bunch of fresh roses every week. I indulge myself with beautiful French manicures...These little things that I incorporate into my daily life make me feel elegant, feminine, and chic. And they permeate my life and my brand. That is what living on brand is all about. And when you do that, you attract your desires into your life. That is how I manifested a life filled with elegance, abundance, and of course, working with my dream luxury clients and fulfilling my soul’s purpose.

"Only now I imagine myself in the future looking back at myself as I am today. I see how smart, beautiful, and fortunate I am, and all the many options I have open to me. I bring that loving perspective into the present moment and seize all those options in the now." - RuPaul

I believe there’s a luxury brand in you. If you are ready to stand out as a luxury brand with a premium message and image online, elevate to your iconic, next-level signature style, and work with your dream high-end clients, I would like to invite you to a Luxury Brand Discovery Call to unleash the luxury icon inside of you.

To your luxury brand,

Luxury Branding Queen

P.S.  My work is my art. Where spirituality meets luxury. I integrate the science of mindset work with the art of luxury branding. 
If you want 2023 to be the year where you are standing out as a luxury brand with a premium message and image online, elevating to your iconic, next-level signature style, and working with your dream high-end clients, book your complimentary Luxury Brand Discovery Call and let’s chat.

Editor’s note: blog last updated on 23 January 2023