Soul. Luxury. Brand.
Chérie Beautiful,
Your soul had a dream, your life is it. When you create a luxury personal brand aligned with your soul’s purpose, you are turning your soul’s dream into reality.
Here are some steps, guidance and soul enquires to help you create a soul-aligned luxury brand.
Dare to SHINE YOUR LIGHT
“It is our light, not our darkness, that most frightens us. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
~ Marianne Williamson
Creating your very own personal brand is all about finding that light inside of yourself and letting it shine, so you can light up the world and inspire others to shine their light just by being who you are.
You started your business because you desire more than a 9-5 job and you know deep in your heart you are called to answer your true calling. But if you don’t know how to show the world who you truly are through an authentic soul-aligned premium brand, it doesn’t matter how many certificates you have, how much experience you got, or how talented you are at what you do… your gift, your talent, your message, your passion cannot be found and heard.
When it comes to how people perceive you and why they choose to buy from you or work with you, 80% is based on who you are and how you show up in the world. People are looking for brands they can connect with these days. Brands that reflect who they are or who they aspire to be. It’s who you are that inspires other people to say yes to who they are. It’s who you are that creates connection and trust with your audience. That’s the only way to link our souls to theirs and form a lasting bond. And that’s one of the most beautiful gifts we can give to ourselves and to our audience.
2. ANSWER YOUR SOUL’S CALLING
“In the beginning, I just wanted to find a designer. I found someone much more valuable in the process - ME.”
It all starts within. Personal branding is about working out who you are and what makes you different in a way that resonates with your ideal client.
I see lots of new coaches make a costing mistake when they first launch their “brand”: they go to a website or graphic designer before they figure out the foundations and essence of their personal brand. It's a very costly mistake because they end up with a brand that is not them, a website that doesn't resonates with them and a business that doesn't attract clients. They shy away from showing the website and brand to others, cannot book clients, lost confidence in themselves and wonder what's wrong with them.
There’s nothing wrong with you. You just need to step into that authenticity and figure out your personal brand and what makes you unique in a way that resonates with your ideal clients. When you do that, it's like magic that changes everything.
Designing your brand starts with the inside job first. It's not just a logo or website. I work with my clients through the Luxe Femme Brand process to design their luxury brand. And the first step is to discover your brand essence that answers your soul’s calling and get crystal clarity of your brand message that speaks to the heart of your ideal client.
Soul Enquiries:
"What lights you up?
What are you called to do?
What message are you meant to share?"
3. Let BEAUTY light up YOUR SOUL
“Beauty is a necessity, not a luxury.”
As your luxury branding coach and creative director, it’s my passion and job to take the beautiful, soulful message of who you are and find the most beautiful and elegant way to bring it all to life, to channel those unique qualities and characteristics into the key assets of your personal brand and all the ways you express this in the world in a simple, chic and beautiful way - everything from the brand color, fonts.. to a website, social media, business materials.
Beauty is the light of your soul. I adore beautiful things and nothing brings me more joy than creating a beautiful brand presence for my clients that lights up the soul.
As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. Everything I do exudes style, elegance, and timelessness because these are a necessity, not a luxury. The visual expressions create a vivid set of associations in the hearts and minds of your audience. It’s the gut feeling, the mental image, the first words that come to mind when your audience hear your name, see your logo, and land on your website.
Soul Enquiries:
"What’s the feeling you want to create in the hearts and minds of your audience?
"How can you channel your best inner world to the outer world so everyone you meet can feel your passion and inspiration?"
4. Luxury is Spiritual
“A luxury brand is not about Dior or Chanel. It's about standing in high worth and owning your ability to lead and inspire.”
It's about embodying a higher frequency and high-level transformation yourself and then extending them to your clients.
It's about acknowledging your own mastery at what you do, creating at the highest level, and claiming a high value for what you do.
I believe luxury is spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world.
Luxury is a feeling, a more expansive way of expressing yourself in the world.
Luxury takes time and a luxury brand is timeless.
Soul Enquiries:
“What does luxury mean to you?”
“What does a luxury brand mean to you?”
5. See Your Luxury BRAND IN FULL BLOOM
“Live on brand - Be Your Brand In Every Moment & Every Interaction.”
You want to create your personal brand in a way that you can fully model and own, not just today but year after year because you are your brand. You want to live your brand, be your brand in every moment & interaction without feeling like a fraud or putting on a mask that just isn’t you.
You probably already heard the clichéd statements “Be authentic” or “Just be you.” by many personal brand experts. While I do agree that being authentic and being who you are in your personal brand, I believe that in order to allow you to lead and make the impact you want to see in the world, your personal brand is more than “Just be you”. I believe Personal branding is all about becoming the best version of yourself without changing your core values or the essence of who you are. It’s about working on our light, accentuating and magnifying the best of who you are, stepping into your role as a messenger, and owning the qualities that allow you to shine your light and inspire others.
Be visible, be courageous. Take a stand for what you believe in and live your message. Be visible with yourself and your tribe and create a brand experience that lights up the soul.
There is nothing more beautiful than going on a personal growth journey to become who you truly are, share your unique talents and message and step into your light for the world to see.
When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same.
Paradoxically, personal branding is about you but at the same time, it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready and will accept the call to adventure that only you can offer.
It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income, and really change people’s lives -- not just with what you do but with WHO YOU ARE.
Soul Enquiries:
"How can you live your luxury brand so that you can inspire your audience into action and create the change I want to see in the world?
“How can you live your message and model your work so that your audience can see the possibilities for themselves when they say yes to working with you?"
If there’s one thing that I’d like you to remember, it’s that you are the single biggest asset in your business. You are reading this for a reason. If you were not meant to fly, why would you have those wings? Don't give up on your dreams.
The real work in up-leveling your brand is to stop doing the same old thing you've always done. You will need to let go of your old identity and refuse to fall back into familiar terrain. I know you are ready. Let’s chat to see how I can help bring your luxury brand vision into reality.
To your luxury brand,
Luxury Branding Queen
Editor’s note: blog last updated on 1 February 2023