Hi beautiful,

From growing up being a “good girl” for my parents, playing the “successful” daughter, studying at the “top university” and then “making it” in the corporate world… It has been a journey to find my authentic self, the “real” Elva Li. Perhaps it’s one you can relate to?

After leaving my hometown Shanghai, and moving to Australia by myself, I eventually quit the 9-5, growing my Elva Li branding and lifestyle studio piece by piece, with heart and soul. I wasn’t done there: I wanted to give back and co-founded the Impact the Future Giving Circle charity fund, and Plantit Mission Environment social enterprise. Next is the creation of my fashion and lifestyle brand… watch this space!

Over these years I began peeling back the layers of conditioning ... the ideas that I was to be a pleasant, proper, professional, to look a certain way, act a certain way, and do my business in a certain way…

Everything looks “perfect” from the outside, but I was feeling like a fraud on the inside. The essence of my soul was locked up tight under layers and layers of who I thought I “should” be.

I tried the hustle, I tried following all the forced systems and they worked for a bit.

But, I felt exhausted, drained, like I was just going through the motions. Because I was building my business and brand based solely on someone else’s advice instead of tuning in deeply on what I actually desired and what was really aligned for me -- it didn’t matter how much money I made I still had nothing to show for it.

I know I can’t just keep pushing through unless my life, business, income, message, all of it fully feels like all of me.

I have evolved. Now I only create and give in the ways that are truly aligned for me. I do the work, charge the rates and receive in the ways that feel true for me.

And, I am still evolving –– as we always do. There's beauty in becoming. Life is lovingly guiding you towards all of the areas that need to be released, removed, and healed... in order for you to step into your highest vision and mission. Some of these lessons will come up again; and I believe that they do, when we need to deepen our relationship ourselves and to embody the “next level” – a philosophy that now guides my whole business.

There are still times I feel my business and brand no longer align with who I’ve become; like I know I am meant for more but have no idea what “more” looks like. But now I know how to bring myself back to alignment and constantly step into my “next level”. Now I know that the only way to receive what I desire is to be who I truly am.

Whether that resonates with you, or, you’re curious to understand it, let’s talk.

If you are on this journey of evolving and stepping into your next level, I see you. I am on this journey with you.

I work with visionary female coaches and founders to elevate their brand and step into their next level through my unique approach to personal branding that integrates holistic brand strategy, creative direction, and mindset work to translate the soul of who they are onto the screen — so that they can increase their perceived value, expand their influence, and create more impact.

If you need support to step into your next level brand that gives you clarity, confidence and alignment, I am inviting you to book a Future Brand Clarity call with me today.

The way and the only way to receive what you desire is to be aligned with who you truly are!

To be all of who you really are. Discover your fullest expression. Positively change the world. And live the soulful femme alignment.. Remember that YOU ARE LIGHT.

Get clear on what you desire. Choose to have it. Embody it as done and be the version of you who already does have it. Take inspired action. Surrender completely while it’s manifesting (even if you don’t see it yet) knowing it’s this or something even better than you’ve allowed yourself to dream of. Navigate any limiting beliefs with grace and compassion.

This is what I practice and this is what I help my clients in my branding work because your brand is not just logos and colors, it’s about how you show up and how you live your brand.

I see you. You’ve got this.

If you would love to create soulful femme alignment in your brand, from money, to soul sister clients, a soul led business that lights you up and absolute freedom. And you’d like to do it in a way that FEELS GOOD that gives you clarity, confidence and alignment, I am inviting you to book a Future Brand Clarity call with me.

From my heart to yours,