Hello Beautiful,

Being a female entrepreneur is a beautiful journey. But it is not always easy.  I remember the days I just wanted to curl up, cry, and give up. 

 You know that feeling when you are trying everything to build your business but nothing seems to work?

You could be doing all the right things, creating opt-ins, Facebook ads, setting up funnels, doing webinars…….and reading every personal development book under the sun. Yet nothing takes off in your business. In fact, instead of making 5 or 6 figures as all those programs promised, you just end up feeling guilty and losing confidence in yourself. And if you are anything like me, you start to wonder “what’s wrong with me. These strategies seem to be working for everyone else. What am I missing?”

I felt this way in my own business for two years. I worked so hard and invested in so many things... But it wasn’t until I figured out one thing that was missing that things changed. Once I had that magical missing piece, my whole business transformed. I started to attract my ideal clients and raving fans. But more importantly than anything else, I finally felt good enough and confident to show up in the world with my creative talents after years of feeling like I was not good enough and I had to be a "good girl" to be liked and accepted by others.

I grew up being a “good girl” for my parents, playing the good “successful” daughter, studying at the top university, and then living in the “successful” corporate world. But that life was never meant for me. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else. A different world. A beautiful world. One where there was freedom, inside and out. 

Eventually, in 2010 I packed my bags, left my hometown Shanghai, and moved to Australia by myself hoping the world would be different.  It wasn’t (pause) because I was the same. Every day in my office cubicle, I continued playing the good girl. I kept my head down and I worked hard. I played it safe, but deep down I still dreamt of something else.

My life was forever changed when I was introduced to the wonderful world of women entrepreneurs at a business networking event. I saw glimpses of confident beautiful women who were running their own business with a lifestyle to match. It was like getting a blue Tiffany box from the Universe. I saw the beauty and luxury I was looking for. The beauty of doing the things I love, the luxury of freedom. 

I thought to myself (pause) this time things will be different. But it still wasn’t. Because even in this new role of being an entrepreneur, I still found myself trying to be a “good girl”. I followed other people’s business strategies, worked hard, and doing all the things I was told I “should” do …but nothing took off.

I felt like the freedom and the beautiful world I wanted were so close and yet I just couldn’t quite reach them. I felt tired and exhausted. The burden of shame, guilt, unworthiness, and loneliness was too hard to bear. I cried in front of my dream board… I wondered (pause) what’s wrong with me…What should I do?

But what if there’s no “should”? What if I was to show them who I truly am? Would they laugh at me or reject me?

It was then I understood I was actually rejecting myself…. What if “standing out” just means “being myself”? What if I shine as ME? 

So what’s this magical thing that changes everything? It doesn’t come in a magical wand. It isn't the latest business strategy or tactics. It actually comes from YOU. It's who we are. It’s our personal brand. 

It starts within. It begins with what makes you YOU. Because it’s who YOU are that inspires other people to say yes to who THEY are. It’s who you are that creates connection and trust with your audience. It’s who YOU are that attracts your ideal clients and tribe. 

My story was featured on Started Story. You can read it here. Hope it will inspire you to follow your dream and unleash your magic.

So lovely,  you don’t need another expert telling you their secret system for success... 

Because every time you follow exactly what someone else tells you to do to make money, grow your business, book clients, etc. etc. instead of what’s actually aligned for you, you’re killing your business little by little because you’re removing what your people actually want more than anything.

YOU.

I hope you know that wherever we are on our path right this very moment, is exactly where we are meant to be. Manifesting doesn’t happen just when we sit in front of our vision board and hope, manifesting is a reflection of who we truly are. We don’t pick and choose what we manifest, we manifest what is in alignment with who we truly are.

I have now opened two spaces in my Elegant Elle coaching program. If you want to work with me to get clarity of who you truly are and manifest your dreams with confidence, you can apply here.

From my heart to yours,

 Elva