I believe your manifestations are a collective effort - they're your responsibility, but they're not all on you.

I believe the power of surrounding yourself with high vibe female entrepreneurs to uplift your higher and inspire you along the way.

I believe nothing speeds up success like having a team around you. A team who can hold you through the emotional rollercoaster, help you figure out the best route to take practically and strategically and share the wisdom of their own experience with you.

And I am so grateful that I have met lots of amazing female coaches, founders and bloggers. Their brand stories inspire me and I would like to share my interview with them and I hope you will gain insights and inspirations from them too.

J'ADORE MY BRAND INTERVIEW SERIES

Brand Stories of inspiring femme brands

Liz Green

Copywriter

Please tell us about you, what you do, and about your business.

I offer copywriting services for purpose-driven business owners ready to grow their reach and revenue online with website copy and email sequences.I started my copywriting business in 2017 and have been writing professional and ethically persuasive copy ever since. I live in Perth, WA but my clients live around the country and the globe.

What's your own background? How did you start your brand?

I always loved to write but didn’t realise it was a viable career option until later in life. I mostly worked in administration across a range of industries such as Oil & Gas, Mining, Local Govt and construction. Somehow writing and editing always made it to my inbox.

At 44, I headed to Perth’s Curtin University to study Professional Writing and Publishing. When I graduated with distinction in 2016, I wasn’t 100% sure what to do next.

I discovered copywriting through another love of mine – podcasts. It sounded like an interesting career that aligned with my skill set, so I did a little more study and launched my copywriting business.

What are your 3 biggest goals when it comes to building your business and brand?

- Goal 1 is always to help my clients grow their reach and revenue with copywriting that connects with and converts their ideal clients.

- Goal 2 is to expand my services to include email marketing – especially for my website copy clients – so many brands build their website, create and share an opt-in but don’t welcome or nurture their audience

- Goal 3 is to offer website and email strategy as well as copywriting

What’s important to you about reaching these goals? What is your "why" building your brand?

When I start working with a new client, I become part of their team. I’m committed to their success.

The services I offer help businesses show up online as the best version of themselves, so they can connect with their audience and solve a problem. That has the potential to be lifechanging – on a small scale or a large one. Either way, I love playing a part in achieving that outcome.

My why is to be better and do better – for myself and of course, for my clients.

Who are your inspirations?

Usually other copywriters!

Where do you hang out most online? What Facebook groups are you in?

Although I don’t love Facebook – I’m in a lot of FB communities for copywriting, branding, business building and personal development.

I also belong to a few Slack communities – more people are moving away from FB and I love that as there are no other distractions on Slack.

Which are some resources, books, articles or podcasts that have been useful to you, and would like to share with the readers?

I love listening to podcasts on a wide range of topics from true crime to copywriting, marketing and business. I’ve been a guest on Business Chat with Lisa Evans and The Impact Business Show.

My favourite books this year has been:

- The Source by Dr Tara Swart – it helped me understand more about neuroplasticity – the ability for us to re-wire our brains.

- The Boy, the mole, the fox and the horse by Charlie Makesy – it’s a beautiful book that’s meant for children but there is so much inside for adults too

- The Big Leap by Gay Hendricks – it opened up my mind to the idea limiting beliefs and of how to overcome them and embrace your zone of genius

I couldn’t live without Otter (for transcribing interviews), Zoom for client meetings and Canva for my social media posts.

If you can go back to 5 years ago, what advice would you give to yourself?

Watch out for shiny new things that you don’t really need. Trust yourself to work things out (you can do it). You are where your attention is – so focus on your achievements and goals not the bumps in the road that we all have occasionally.

You can find out more about Liz by checking her website and social media:

www.lizgreencopywriter.com

https://www.instagram.com/lizgreencopywriter/

https://www.linkedin.com/in/lizmgreen/

https://twitter.com/LizGreenCopy