Dear Beautiful,

By nature, we women tend to be pleasers. We want everyone to like us.

Almost every high-end client I worked with confessed to a “little girl inside me who wants to be liked.”

However, your luxury soul brand is not for everyone. You are an icon.  You become a stand for those who are willing and ready to accept the call to adventure that only you offer. 

Paradoxically, being an iconic luxury brand isn’t really about you. Instead, it’s about what you represent. It’s about standing for something. When you dare to do that, you allow people to make a clear choice -- whether that’s a yes or a no. You allow them to see a new possibility for themselves. 

Branding and marketing for your high-end brands are different from mass brands because your value proposition is not targeted to the masses.  

The goal of luxury brand marketing is not to generate mass appeal and convert everyday people into paying customers.  

Rather, the aim of luxury branding and marketing is to convince a comparably small target group of prospective customers to recognize the value offering, become paying customers and prove loyal across the long haul.  

This is the key to generate brand recognition and allegiance that stands the test of time. 

Narrowing the online audience through luxury branding and marketing might seem counterintuitive.  However, if you were to democratize your offering, it would no longer be high-end.  

As a luxury brand, you need the self-awareness to recognize your target audience is somewhat limited.  And you need to be comfortable with not being liked by everyone. 

Admittedly, emotionally it can be tough when you are not “liked”. 

I know how it feels. As when I stand for my luxury soul branding message, not everyone likes it.  But I learn to be comfortable with it. And I lean on my ‘Love Nest’ - my family, my partner Ryan, and soul friends. They provide me with a safe place where I can be a scared little girl who wants to be liked, and they’ll listen empathetically, encourage you wholeheartedly, and accept you unconditionally.

I highly recommend you find yours. Try this. List the names of people in your life who you can be totally yourself with. When you’re feeling vulnerable, scared, insecure, contact someone on this list to tell you how terrific you are.

And then stand firm in your luxury soul brand message, keep shining. When you step forward as the face and voice of your brand, when you model your work, and when you shine your light brightly in the world, you inspire other people to do the same.

You don't have a mediocre message!

You have a massive message that the world NEEDS to hear! You have a purpose, calling, and you're here to build a legacy.

You know that with all that you know about building your iconic brand and with your calling that you should be way further than you are right now.

It’s not only about the money you make - it’s also about it means you are making THE impact you know you were born to make.

You KNOW you have the power and the capability to create the business that you want to create,  the impact that you see in your mind.

Choosing to believe that what you feel inside of you is real and showing up for it fully starting now is the difference between those who live their desires and those who just dream about them.

If you dream it, believe it, and move toward it while having no resistance or doubts around it... it will often show up in your life in one form or another.

I invite you to work with me in my signature Luxury Soul Brand Coaching to: 

• Activate Your Femme Abundance code and Embody your next level NOW

• High-end Brand Strategy and the Luxury Brand Model

• Attract Your Premium Clients and Seduce the Subconscious

• Your Femme Brand Archetype and Aligned Essence

• Your Signature Personal Brand and Image with Confidence

• Premium Online Presence and Luxury Website and Social Media System

• Creating Premium Offer and Brand Experience

• Be a Luxury Brand and the Elegant Way of Marketing and Selling

I’m here to help you unleash your full potential, rise above what has been and step into the most iconic, next level version of YOU.

If you've been feeling called to work together, let’s chat.

To your high-end brand,

Elva

P.S. The universe pays you for being you. You are not for everyone. 

If you are ready to take the next step, I invite you to have a 1:1 conversation with me to dive deeper into the essence of who you are and create your high-end brand from clarity, confidence and alignment. Book your High-end Brand Clarity Call and let’s chat.