Hi Beautiful,

A luxury brand won't try to market to everyone because it dilutes its message. 

Luxury brands are exclusive. The clients of luxury brands long to differentiate themselves and they want to feel special, unique, accomplished, and even rewarded for their success.

Who is your dream client for your luxury brand?

Think about your WHO before what you will offer. Your services are not for everybody.

Nor should they be. 

And you need to understand what subconscious desires she has and what pain she has. Because we make purchasing decisions with our emotions and then justify them with our logic.

Why do they need or want your product or service over other options? What are the subconscious desires of your high-end client?

Luxury brands don't market to the lowest level of need. They market to people who are at the level of self-actualization in the Maslow's hierarchy of needs. High-end clients are usually at higher levels of esteem and self-actualization.

What is the pain they are relieving when using your product or service? When you understand the pain, then you can understand the pleasure.

When you direct your product to the subconscious desires of your high-end client, you will start to attract them. Remember your dream client is not buying a "product" or “services”, your high-paying client is buying a "transformation".

A Queen does not chase. She transforms. My question for you is that in order for you to do your best work and help your client transform, who do you need to be? Who are you choosing to be? 

Embodiment is one big piece when you create your luxury brand. 

If you haven’t read my e-mag “Luxury Branding - The Essentials”, you can read it here to learn about how to magnetise premium, high-paying clients with the power of a luxury brand.

The destination is not “there”, it is “who”.

Who you are dictates everything.

Are you a Queen in command of her power to lead and inspire?

Are you ready to have a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact?

Does your brand reflect the luxury icon you are and the high-quality services and transformation you offer? I invite you to book a Luxury Brand Discovery Call with me to find out.

To your luxury brand,

Elva

P.S.  A Queen does not chase. She transforms. My question for you is that in order for you to do your best work and help your client transform, who do you need to be? Who are you choosing to be?

If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me.