Hi Beautiful!

If you are reading this, I know you are ready to be visible, be iconic and be magnetic.

I would like to share with you some of the keys to creating your luxury brand from my signature "Luxe Femme" brand system, which integrates holistic high-end brand strategy, creative direction, and mindset and soul work to translate the essence of a woman’s soul into a luxury personal brand to help my clients increase their perceived value, expand their influence and impact.

Key # 1: Your Luxury Mindset

Cultivating the mindset is the first thing to build your luxury brand, the mindset around money, selling and marketing, being seen, putting yourself out there...etc.

For example, are you worried about other people’s judgment when you put yourself out there? Are you worried that you are not good enough? Do you have the belief that selling and marketing are sleazy and shameful? Are you afraid of owning your true desires? Do you believe having influence and fame is bad?

I can give you all the brand strategies. But you won’t get results until you drop all the stories and negative belief systems around being worthy, being seen and having influence.

You are good enough. It's safe for you to shine bright and be famous in exactly the ways you want to. When you desire to be seen, from a loving and service-based place, you are able to use your gifts, voice, vibe, and wisdom to serve and inspire others. This is about purpose and impact.

It's time to show up with purpose and passion. It's time to develop a mindset that supports you in creating the person you want to be and the brand you desire to build. Let your beautiful thoughts bloom and change the ones that don't in line with your brand.

Key #2: Your Brand Essence

What is your vision? What do you desire to feel? What are your core values?

When I asked these questions, many women will tell me "Elva, I don't know." But the truth is they DO know deep down inside, but they just afraid to express it and the truth of who they are. Your brand will fold itself to you as you allow yourself to feel better and better about the truth of who you are.

You choose how you want to show up in the world in a way that is authentically you. Your brand values should be in line with who you are and your desired feelings.

They are your internal brand guide to help you make any decisions about your brand.

Once you identify your desired feelings, anchor them by writing on your mirror, putting them in your wallet, using as computer password, setting iPhone reminders...If you like creating beautiful visual feelings, you can create a picture board for my desired feelings.

So beautiful, who do you want to be? What do you want to feel?

Key #3: Your Brand Muse

A luxury brand won't try to market to everyone because it dilutes its message.

Who is your brand Muse?

WHO your target market is is much more important than the WHAT you are offering. Think about your WHO before the what you will offer. Your services are not for everybody.

What is her pain?

I use Maslow's hierarchy of needs to help my clients better understand the needs of their dream clients. Luxury brands don't market to the lowest level of need such as physiological or safety needs. They market to people who are at the level of self-actualization. High-end clients are usually at higher levels of esteem and self-actualization.

How can your services solve her pain?

When you direct your product or services to the subconscious desires of your premium client, you will start to attract them. Remember your high-end client is not buying a "product/services" she is buying a "transformation".

Key #4: Your Brand Visuals

Branding is not merely images, colors and fonts, but that is a big part of it. Visuals have a huge impact on our emotions and it directly determines the connection your clients and audience have with your brand.

High-end clients are shopping for a premium 5 or 6 figure offer like yours. But if you are not presenting yourself as a high-end brand, your brand is invisible to them.

Wanna know the secret to live on brand? J'adore your life NOW.

If your brand value is beauty, don't wait till you have a dream body;

If your brand value is abundant, don't wait till you are a millionaire;

If your brand value is loving, don't wait till you meet your Prince Charming...

If you want to live on brand, stop waiting for the perfect timing / body / people to come, start to create that feeling now!

Ask yourself:

1) What do I desire?

2) Why you desire it? How would you feel if you have it?

3) How can you create that feeling now into your life?

Building your luxury brand involves cultivating an authentic confident inner world as well as a magnetic luxe outer world because you cannot live on brand by doing one without the other.

If we want to draw an experience to us, we can’t look for it. We have to become it.

You believe it.

You embody it.

You become it.

I know you are ready to become a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.

I invite you to book a Luxury Brand Discovery Call with me to begin your journey to the luxury brand icon I know is inside you.

To your luxury brand,

Elva

P.S. Once you step into an iconic being, there is a completely different strategy that is befitting your elite gifts. If you are ready to stand in your power as a luxury brand, take your brand to a higher level to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me.