Dear Beautiful,
This week is Paris Fashion week after Paris Haute Couture Fashion Week 2022 has come to an end a month ago. Creativity, extravagance, and daring are not lacking in the various shows, which results in a week full of inspiration.
You too have the power to light up any room and turn heads the moment you walk in. It’s not about being beautiful, it’s about being confident. And confidence comes from clarity. When you find your authentic personal style and dial into the top 3-5 elements of your personal brand, it’s a lot easier to find your inner confidence.
You may have heard of “The 3 Second Rule”. Research shows that people are hard-wired to judge you within 3-7 seconds of meeting you, coming to your website, or watching those first few frames of video. In just 3 seconds they decide whether they’re going to stick around and engage with you or take off and never come back.
If you don’t capture someone’s attention in that tiny window of time, you’ve lost a critical opportunity. That person could have become your luxury client or customer, your best success story, a high-profile media appearance, a joint venture partnership that gives you exposure to thousands of new prospects, or – you name it.
You never know who is going to find you and where they’ll first encounter you, so it’s critical to present a conscious and consistent face to the world, enabling you to transform first impressions into lasting relationships and that all starts with looking the part.
Because the reality is if you don’t look at the part of how you present yourself to the world, don't support your message, and don't lend credibility to what you do, you’re dead in the water. No one’s going to trust you with their hard-earned money if you’re not sending signals that model your work and the transformation you promise.
So why do we all go around expecting other people to treat us differently, expecting other people will automatically get how important our message is and just see us for who we are, regardless of whether we’ve taken the time to really put it out there in a way that commands their attention.
When I work with my VIP clients using my signature “Luxe Femme” brand system, I help them to create their Style Story. When you dress each day, how do you want to feel? What 3 words do you want to describe your signature style? Based off what you’ve discovered, describe your dream outfit for work, play and night out on the town. What do you want people to assume based on your style?
If you want to BE someone different (your next level self), you have to DO different things. Take different actions. Do things you never would have done before.
The way you dress is a direct reflection of who you are, so dress as a woman you desire to be; that version of yourself that is the next level of where you want to be. Represent the legacy of the woman you want to establish.
It’s in committing to mastering the next evolution of who you are.
Embodying the Icon that you are.
Once you step into this Iconic way of being, there is a completely different strategy that is befitting your elite gifts.
You ARE the value, you ARE the missing piece, you ARE the next level, you ARE the best version of you, you ARE the goal and the dream.
You are ready to have a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.
You are ready to become iconic and sell your services at luxury levels.
I invite you to book a Luxury Brand Discovery Call with me to begin your journey to the luxury brand icon I know is inside you.
To your luxury brand,
Elva
Luxury Branding Queen | Creative Director | Speaker
P.S. The way you dress is a direct reflection of who you are, so dress as a woman you desire to be; that version of yourself that is the next level of where you want to be. Represent the legacy of the woman you want to establish.
If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me.