Dear Beautiful,
There are dozens if not hundreds or even thousands of people who can do what you do. But there’s only one person who can do it in the way you do it with the perspective and experience you have.
Your story is as unique to you as your thumbprint.
Your story makes you irreplaceable. And it’s a core part of your personal brand, giving your work meaning and allowing your personal brand to grow into a movement by associating what you do with a memorable story that just begs to be shared.
A brand’s story can do a lot of the heavy lifting for a brand. It can be the cornerstone of media coverage, it can differentiate you in a crowded market place, it can connect you to your ideal target market and attract your perfect customers to your brand.
Your brand story should connect you to your ideal customers. It should build credibility and trust.
Your brand story should elicit emotions. It should be totally true & authentic.
Your brand story should convey the relationship you will have with your clients. It should convey an outcome for them. How will they be helped by your service.
The first step in crafting your story is to outline all the key moments in your life so far -- these may be milestones in a single story or several different stories. Include major positive events, things you’re proud of and also challenges.
For positive events, why you’re proud of them or grateful for them? For challenges, how you overcame these challenges and what you learnt from those events?
How did you feel when you recall those events? What came up for you?
Now imagine that every single thing that happened in your life happened by design, to help
you to share one powerful message. What message would it be?
That’s you unique brand story and brand message.
When you repeat key stories and themes from your life and personality, you become memorable and real to your audience. You start to take shape for them. They form an emotional connection with you and feel like they know you. And people choose to follow and hire people they can relate to and identify with.
If you would like to get more training, or coaching for the uniquely you, you will like the Uniquely You Giveaway. My friend and colleague, Ellen Finkelstein, has put together a collection of gifts from contributors, including me, that each includes an opportunity for you to get personalized attention.
There will be text and video products as usual, but each gift will also have one of the following:
A 1-on-1 coaching session
A small group workshop or coaching session
An assessment
Email coaching
…or something else with the opportunity to get feedback, training, or coaching specifically relevant to you.
This is all part of the Uniquely You Giveaway for experts, such as authors, speakers, coaches, consultants, and practitioners who have knowledge that they want to get out to the world with an online product or course.
If that’s you, this is a goldmine.
My contribution is my “How to Create a Luxury Coaching Brand” masterclass with complimentary coaching with me.
You can register for the giveaway here.
To your luxury brand,
Elva
Luxury Branding Queen | Creative Director | Speaker
P.S. Are you joining us for the Rich Queen Manifesting Series?
This is a sacred series of soul conversations where you will:
👑Reclaim your own power and energy at deeper levels
👑Release that which doesn’t serve you anymore
👑Design your life from EPIC alignment, congruence, and authenticity
👑Plus a virtual treasure chest of gifts
Secure your seat and get the ticket here.