Hello Beautiful,
How can you stand out from the crowd and become the only choice for your ideal clients?
The answer to this is simple, but not easy.
However, if you’re reading this, I believe you’re ready for it.
Be who you are.
When your brand reflects who you are, and what your unique gift is to the world, magnetic things happen. There is no one on the planet like you. There may be people who offer the same service or product as you – but no one can offer it like you can, or has your unique viewpoint, creative expression, or story.
This is something I know to be true because I’ve seen it happen over and over again with successful clients, friends, colleagues, and myself: When you have a brand that truly reflects your essence, the world re-arranges itself to gather at your feet.
Building your luxury brand is not about becoming some perfect, idealized version of YOU. It’s not about putting on a mask on who you think you need to be -- rather than who you are really are.
It is all about embracing your unique essence.
Sometimes the "highest", “brilliantest”, “bestest” version of you is possibly also what’s made you uncomfortable. So we hide from our true essences and hide from the light inside of ourselves because that light was so big it cast a shadow.
Luxury branding is about finding that light inside of you and let it shine bright so that you can inspire others to do the same.
All branding at its core is basically about figuring out how one thing or person is different from another. How are you different from everyone else who does what you do?
If you’re able to understand, express and embody what makes you different in a way that deepens your perception of value to your audience, then you can start to charge more and more for what you do and be seen as a luxury brand because they believe that you’re the only one who can help them.
So how to do that?
Just like making a unique perfume from flower essences, I guide my clients go through a step-by-step proven process to extract their unique essences and turn them into their “signature luxe parfum”, so they will be very, very clear about what they are all about and what makes them stand out.
We had so much fun in my group coaching program “The Luxury Coach” this week as I guide my clients on a quest to their unique luxury brand essence, and create their luxe formula for their “signature luxe parfum” using their essences for the base note, heart note and top notes.
A luxury brand becomes powerful in that you’re choosing to prioritise or emphasise the elements that really reflect the essence of who you are, and you’re stripping away or de- emphasizing the things that don’t matter quite as much.
Are you ready on a quest for your luxury brand essence to know what makes you powerful, what makes you unique and special, and what makes you stand out, which parts of yourself to leverage and how?
I would like to invite you to a luxury brand discovery call to start the journey.
To your luxury brand,
Elva
Luxury Branding Queen | Creative Director | Speaker