Hello Beautiful,

Remember the ‘little black dress’ that Audrey Hepburn donned in Breakfast at Tiffany’s? Known as one of the most iconic dresses in cinema history, it was designer Hubert de Givenchy’s ode to the actress — his muse for nearly a decade.

"His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of personality," said Hepburn.

In the world of fashion, muses are usually a source of creative inspiration for the designer. 

Muses are not just for designers. 

Muse goes back to Greek mythology when several of Zeus’s daughters were seen as goddesses inspiring certain arts and sciences. For instance, Calliope was the muse of epic poetry, while Terpsichore was the muse of dance.

Humans inspire humans in the journey of perfection and creativity in the pursuit of excellence - such is the story of muses. 

Luxury, which is deeply rooted in the core foundations of beauty, innovation, perfection, and, above all things, mastery, has found inspiration in muses who move the brand towards greatness.

As you are reading this, I believe there’s a luxury brand in you, and you are a creator and trendsetter leaving your trademark and legacy. 

In thinking of the muse in your luxury brand context, a brand muse is someone who inspires your to do your best, most innovative work. There are levels to this and having a muse gets you to a higher level.

Cultivating a brand muse takes strategic work, and I guide my clients through a proven step-by-step process. And the inspiration that results can help you create relevant and remarkable brand communications that are cohesive and authentic and provides a focal point to attract your dream luxury client.

Because a luxury brand won't try to market to everyone because it dilutes its message. Luxury brands are exclusive. The clients of luxe brands long to differentiate themselves, and they want to feel special, unique, accomplished, and even rewarded for their success.

WHO your offer is for is much more important than the WHAT you are offering. Think about your WHO before what you will offer. With a luxury brand muse in mind, you can avoid:

• Getting distracted by what others are doing, you’ll stick to what works for your luxury brand muse.

• Being drawn into technology or brand channels just because they are the new, shiny things; instead, they’ll have to speak to your luxury brand muse.

• Losing sight of your brand values and legacy — your luxury brand muse keeps you authentic and aligns you with your legacy work.

Reflect for a minute. Does your brand turn heads? Does it turn the right heads?

If not, I would like to invite you to a luxury brand discovery call to start the journey of finding your brand muse and calling in your dream luxury clients.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker