Unleashing your luxury brand is an embodied mind-soul-strategy practice. When you step into your luxury icon identity, believe more powerful, expansive thoughts about yourself, follow a proven luxury branding strategy, and then do the work to embody these into every cell of your being—magic happens. 

It’s much more than a beautiful logo or website, it’s about stepping into your vision beyond vision, create mind-based awareness and heart-based consciousness, and align with your soul desires.

And during the process, fear is a normal, inevitable, reaction any time you leave the comfort of the familiar and venture into the unknown.

In the expansive mind-soul-strategy session with one of my amazing private client this week, we talked about the fear of being visible and shining our light being ourselves. 

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

― Marianne Williamson

Paradoxically, personal branding is about you but at the same time it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready, will accept the call to adventure that only you can offer.  

When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same. 

It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income and really change people’s lives -- not just with what you do but with who you are. 

When you embody your inner icon, alignment with your true genius, step into your audacious power, you inspire others to do the same

Please celebrate your brilliance and let the world know about your gifts.

You are full of gratefulness and grace.

I hope this message resonates with some of you who have been hiding your light.

It's time to step into your fullest, most potent power.  It's truly extraordinary when you finally allow yourself to be fully seen.

As you are being you and leaving your legacy, however large or small, the world is touched by your presence. It’s shaped by your power. 

If you are ready to unleash your inner luxury icon, I invite you to three luxurious life-changing days with me in Melbourne this October. During our time together, you will walk away with: 

• Crystal clarity of your luxury brand essence and a luxury brand messaging to position yourself as an authority and leader in your field.

• Your signature personal style and brand image guide

• Luxury brand photoshoot including make-up and hair styling

You will also be pampered with a luxury hotel experience, fine dining, spa treatment, etc.

If you did everything in your brand in, and with, the energy of it’s safe to being you and being seen, what would change? 

You can choose to think, believe, embody and act upon—and activate—the energy of your luxury icon.

When you show up embodying that, you activate something in the space around you. The air becomes more charged with possibility and potential. Future you feels closer, because you're already walking the path to the success you so deeply desire to create. It's already a part of you. You are already successful, and the people around you feel this. You don't need to say it. You simply need to be it.

What would you be allowing, stepping into and activating?

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker