Hi Beautiful,
Activating your luxury brand is NOT to figure out what other high-ticket coaches or experts are doing in your industry and then become some sort of watered-down version of someone else’s brand.
What you are here on this earth to do is to be fully YOU and unleash the luxury icon inside of you. There is no one like you, your energy, your traits, your experience, your knowledge…
Your only job is to go all in to live your brand and let you be the luxury messenger for your brand message.
Here are the 5 steps to help you do just that.
1. Owning your true desires
What do you truly desire?
When I asked myself what I really wanted, my answer was loud + clear:
To do the things I love every single day that make the world a better place while surrounding myself with beauty and enjoying the finest things in life. I love indulging in a piece of chocolate every day. I adore the stunning Dior couture. I desire to take my parents to travel around the world in first class…
Your desires don’t need to make you a martyr where you’re of service to the whole entire world. You don’t need to justify your desires. If you desire a beautifully hand-crafted Lady Dior bag (just like I do), that’s perfectly perfect. I’m cheering you on. There’s nothing wrong with your desires.
But so many of us do not dare to own our desires. We’re afraid of what others would say. We are afraid of being judged. We are afraid of being rejected for our desires. But dear, you know what? if you’re not owning your desires, you’re rejecting YOURSELF!
So what are your deepest desires?
2. Making your desires your brand
Embrace your desires into your brand. Because that’s the true you.
For me, when I started to own my desires and not hide them, my brand and business started to blossom.
I defined what luxury and a luxury brand mean to me. I created my luxury manifesto and unapologetically share my message of luxury branding. My brand also stands for elegantly incorporating luxury into your daily life to allow yourself to become that luxury femme of your luxury brand.
So what can you start to incorporate into your life to make your desires your living brand?
Do you desire to travel in luxury and host luxury destiny events but are worried about what your spiritual clients would think of you? The truth is your ideal clients will be attracted to you once you start to embrace those desires into your brand.
3. Living your desires and living on brand
Embrace it into your everyday life. Breathe it, live it!
Start with little things. If you desire a Lady Dior bag, you don’t necessarily have to buy a bag in order to embrace it.
Ask yourself, why do I desire the bag?
Is it because you love the feeling of elegance it brings? Then start to incorporate the feeling into your daily life, now. For example, buy yourself fresh flowers, put on Miss Dior perfume every morning, having a bubble bath.
You can start to live a luxurious life right now.
Living your desires every day and you can’t help but be alignment with who you truly are.
4. Sharing your brand message in an authentic way
You may have heard of “Fake it ‘til you make it”.
I believe in the opposite: “Be it until you become it!”
I love what my mentor Tara Marino says, “Beauty is TRUTH.” Sometimes it’s scary to show the world who we truly are. But that’s the only way for you to stand out from the crowd with confidence inside out.
Start where you are.
On a recent coaching call with a beautiful client, she confided she wanted to incorporate travel photos on her website but she hasn’t traveled much yet. We’ve mapped out a plan for her to start where she is now to incorporate travel photography into her brand, so she can express her true desires, now and connect with her true tribe, now.
Your luxury brand is about you but at the same time, it is not. It is about what you stand for and the message you are sharing. Let your message be the message. Let yourself be the luxury messenger.
5. Matching your brand with the luxury online presence it deserves
Do you have a website shame? Is your website and social media presence not in alignment with your brand?
Your brand’s external appearance must be aligned to it’s essence.
A well-designed premium online presence that aligns with your luxe femme brand archetype will showcase the true essence of your brand to the world and make you truly live on brand from inside to outside.
A premium brand identity and online presence will attract, engage and compel your ideal high-end clients to do business with you. It'll help you communicate your message, put your business in the category of one, and enable you to get to where you want to be, faster. Not to mention the intangible effect that the boost to your confidence and clarity will do on your business.
As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. You decide how you want to show up every time your ideal client land on your website, social media, etc.
I work with world-class female coaches and entrepreneurs to unleash their most iconic version and translate it into a luxury brand with a magnetic premium online presence, so that they can transform from the world's best secret to the sought-after icon in their field, attract high-end clients, and elevate their authority, celebrity, income, and impact online.
I believe building your luxury personal brand involves cultivating an authentic confident inner world as well as a beautiful and stylish outer world because you cannot be your brand by doing one without the other. It all starts with your desire and living it daily.
Are you ready to embrace all of you, unleash the luxury icon within you, and become the "superstar of your brand"? Book your complimentary Luxury Brand Discovery Call and let’s chat. It’s easier than you think.
To your luxury brand,
Luxury Branding Queen
P.S. You can’t expect others to invest in themselves through you at a level greater than you’ve invested in yourself. Are you living and breathing your luxury brand?
Owning your luxury desires is not bad, unspiritual, or superficial. The art of luxury branding is a noble art.
Are you ready to embrace all of you, unleash the luxury icon within you, and become the "superstar of your brand"? Book your complimentary Luxury Brand Discovery Call and let’s chat. It’s easier than you think.