Chérie Luxury Femme,

Let's talk about the 3 myths about luxury branding that are not true and are holding you back from attracting high-quality clients and commanding higher prices for your offerings.

The more I talk to female coaches and founders,  the more it becomes evident that so many people have these false beliefs. And when you believe this, what happens is that you are stuck at the current income level and attract the same clients, and never establish your business as the top 1% in your field and land high-ticket clients.

Myth 1: Luxury Branding Is Only for Established Businesses

You have probably heard people say that luxury branding is exclusively reserved for well-established businesses with long-standing reputations and extensive resources. 

When you believe this, you missed the opportunity of using luxury branding for your business to create a perception of exclusivity, superior quality, and exceptional experiences and position yourself as a luxury brand and effectively sell high-ticket offers.

Myth 2: Luxury Branding Is All About Price

Something else I see people do is that they just raise their prices in order to position themselves as a luxury brand and sell high-ticket offers.

When you just raise your price and hope to attract high-end clients, you missed the big part of luxury branding, which goes beyond the price tag and delves into the intrinsic and intangible elements that make a brand stand out. While luxury offerings may command premium prices, the value lies in the entire brand experience and the perception of exclusivity, status and wealth, rather than price alone.

Myth 3: People won’t be able to afford it

This may be the worst one. This is when you believe that people won’t be able to afford it if you position yourself as a luxury brand and charge premium pricing. So you downgraded yourself from a luxury brand to a friendly expert instead.

The truth is there’s Kmart and there’s Louis Vuitton in every niche and industry. Billionaires are not the only ones who buy luxury brands. Millionaires are not the only ones who buy luxury brands. Celebrities are not the only ones who buy luxury brands. You can find people buy fancy cars and watches and handbags every day.

For your luxury offers, it is not targeted towards the mass market, we are only looking for a small number of people to buy to get you multi-6 figures or 7-figure business.

So how do you change those false beliefs?

Here are 3 tips to get started: 

1. Get the clarity of your true desires for your brand, name, declare it and own it

2. Create your luxury icon manifesto and stay aligned with your luxury frequency that matches your premium clients

3. Stay in your leadership energy, adopt a luxury brand model and not react to the mass market competition. 

This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can confidently position yourself as a luxury brand and attract high-quality premium clients. 

If you are ready to claim your luxury brand, magnetise high-paying clients, be seen as the “go-to” expert in your niche, let’s chat.