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3 Truths to Step into your Feminine Luxury Brand Power

Chérie Luxury Femme,


Building my luxury personal brand changed my life, a “good girl” became a powerful queen. I finally understood who I truly am, and how to own my power, as a luxury queen.

I want that for you too. My deepest desire is to support luxury femmes like you step firmly into your feminine luxury brand power. 

So I would like to share the 3 truths of stepping into your Feminine Luxury Brand Power today.


#1. Luxury Queen Knows What She Wants

Our power comes from the choices we make, choices that reflect who we are, not what someone else wants.

So what do you really want? What do you want your brand to be? And know that if you want a luxury brand and be seen as the “Hermes” in your field, but you’re hiding your iconic essence and trying to be a friendly expert, it’s a sign you’ve given your power away.



#2. Luxury Queen Unapologetically Declares What She Desires


If there's something you want, you’ve got to own it and demand it.  You don’t get what you wish. You get what you asks for. Every time you silently stew, you relinquish your power. When you make a premium offer, you’re asking a client to invest 5 figures or more into your service. 

If you’re exceptional at what you do, and you’re aching to get out of the race to the bottom with all of those mass market brands in your niche; then there is a different strategy.  There is a premium position available in every market, including yours.  You need to unapologetically claim it. You will not receive it if you never claim your luxury positioning, create your luxury offer and charge the premium pricing for it.



#3. Luxury Queen Steps of Her Comfortable Zone Courageously 

Real power is not the ability to make something happen, but the strength to make something stop. Commit to being both expensive and being the best, takes courage and energy. It means leaving the things behind you are comfortable with and moving to a place where it is outside of your comfort zone.  

The very thing you need to let go of is likely what you’re most afraid to release. Stepping into your power means stretching beyond what feels comfortable to do what seems impossible. Maybe it’s saying what everyone else in your industry is thinking but no one else is brave enough to say; maybe it’s leaving behind the audience who cannot come with you… By doing what you were scared to do, your belief in yourself will grow stronger. And that’s true personal power, rather than circumstantial power.


It’s time to fulfil your greatest mission on this earth, and let your feminine luxury brand power run through all the veins of your business and life. 

It is your duty to fulfil your vision and live a truly abundant and luxurious life. Because it is from true abundance and power can we truly make a difference.

It’s time to claim your Crème de la Crème positioning and let the world see who you truly are. The world needs you. 

To your luxury brand,

Luxury Brand and Business Strategist