Chère Luxury Femme,
Last week I shared with you the 3 steps to build a quiet luxury business without relying on social media and hustling. And my inbox was filled with your love and response. (You can read it here if you haven’t already.)
I can feel the deep resonance energy within our field, as we are redefining the luxury, the softness, the feminine approach of building a luxury brand and business.
So this week I feel called to continue the conversation with you and share with you the 3 key components to build a timeless quiet luxury brand and business. It’s about 8-minute read, and I trust you will love reading it as much as I love writing it for you.
The Quiet Confidence
Building a quiet luxury business and becoming elite and expensive requires the quiet confidence.
The quiet confidence of knowing you are the créme de la créme of what you do. The quiet confidence of positioning yourself as the premium, the Hermès in your field. The quiet confidence of being the fullest version of you and not being influenced by the mass market strategy and other people’s judgment.
What your luxury clients is buying is not your services, not your programs, etc. They are buying “the best”. They are buying your confidence. They are buying the expansive (and expensive) energy you hold. They are buying the certainty from you.
The quiet luxury brands share a common trait: absolute certainty in their energy, offerings, value, and positioning.
The higher your brand and business goes, the more it becomes an energetic game. This unwavering confidence is the core from which all your luxury business aspects radiate.
This is what attracts the high-level clients and buyers who are seeking the créme de la créme to invest.
And it requires us to lead ourselves first and being “the one”, as this quiet confidence can only come from within. No amount of fancy logo or luxury visuals can replace that.
People can feel your energy and the quiet confidence within, they will be magnetized by your vibration when you are being a resonant match for the quiet confidence energy and trusting yourself and the value you offer.
2. The Quiet Influence
The quiet influence is not being Kardashian famous or going viral.
The quiet influence is about the leadership and making an impact in your circle of influence, which will generate its ripple effect.
You focus on building meaningful deep relationships. Your wealth is in your network of influence. The quality of your connections also defines a quiet luxury brand. You create deep, long-term relationships with clients and your people and make an impact beyond time.
When you have the quiet influence, your brand presence commands respect; Your name becomes the first person your people think of when they need an expert in your niche; Your network will always refer people to you as they trust they will be in good hands; your partnerships give you the leverage to create ripple effects and increase your impact further.
You focus on emphasizing your brand's exclusivity and high-end nature. You are not meant for everyone. Trying to cater to everyone can actually undermine the perceived value of your offers.
That doesn’t mean you don’t make a big impact. Think about this, the total number of people who consume quiet luxury brands is very small. And yet, quiet luxury brands hold the power to shape trends, aspirations, and societal norms, making them trendsetters in our culture.
Quiet influence also means that you don’t have to rely on social media as we talked about last week, you can build the quiet influence by quiet marketing, for example, partnerships, podcasts, Pinterest (it is an inspiration and search platform, not a media for socials), etc. Social media is not a business strategy; it's merely one part of your brand assets, a fraction of your marketing pathways.
Posting daily and sharing stories multiple times a day is not a sustainable way to build a luxury business for lots of feminine souls I know. When you are relying solely on social media for consistent and sustainable income, you are overlooking the diverse range of strategies for a quiet luxury business success.
Once you build long-term focused brand assets and cater specifically to the tastes and expectations of your premium audience, you can let them bring you leads and sales without you hustling. That’s why I always say, luxury takes time, a luxury brand is timeless. When you build something exceptional, you can let your timeless luxury brand itself market it for you forever. For example, some of my Pinterest posts posted years ago are bringing me leads and clients without me doing anything.
3. The Quiet Wealth
Money talks. True wealth whispers. It is not about showing your revenue and posting pictures of you in Paris luxury boutiques or in luxury tropical resorts.
Don’t get me wrong. I love seeing women celebrating their big money or financial wins on social media. I love seeing women unapologetically talking about money and enjoying the luxury things in life (whatever they define as luxury). I celebrate them.
What I am trying to say here is that creating the quiet wealth is not merely about the amount of money, it is about the how and the way you create and receive it.
Let’s use $100K for example, the same amount can mean different things:
Generate $100K in sales
Retain $100K profit
Invest in income-generating assets that generate $100K
I have seen people having big sales but nothing much to show in their bank account after all the ads, team and expenses. I have seen people who have to stay in the hustle mode to generate the sales and constantly worry about where the next big sales come from.
When you step into the quiet wealth empress energy and identity, what you focus on are very different. A quiet luxury business without you hustling all the time requires a different strategy.
Your quiet luxury business shouldn’t be a dependent baby you need to feed and take care of 24/7; it is a sovereign goddess queen identity itself co-creating with you to allow you to experience your soul’s desires and create the impact you are here to make.
You deserve the luxury not just in money, but also in time. You create the work you love, generate the wealth you desire, and live the freedom that you were seeking when you first started your business.
You deserve a quiet luxury business that gives you the true freedom and wealth, not trading time for money or sacrificing your life for your business.
Due to the high demand and response I received last week, I have decided to open 2 early bird spots for Quiet Luxury Business VIP day with me in June.
If you would like to co-create with me to map out your quiet luxury business foundation and strategies from a luxury frequency, you can secure your spot now and get the early bird pricing with big savings.
To the luxury of you,
Luxury Coach and Wealth Activator