Chérie Luxury Femme,
Are you struggling with elevating your brand and drawing in those high-calibre clients who truly value your expertise? I got this question a lot in my DMs.
I understand how you feel. I used to be stuck at $3K months and always trying to find my next client. And now I have $30k weeks and days. And those clients already decided to work with me even before we had the discovery calls. During the discovery calls, what we talked about was how to get started and the next steps. And my high-level clients are so divine and easy to work with and they get the best results and return from their investment.
I want to share with you 3 things I did to draw in those high-calibre clients who truly value my expertise and are ready to invest in my 5 figure offers.
Craft a Magnetic Brand Persona
Your brand is more than just visuals; it's a personality that resonates with your ideal clients. Create a brand persona that exudes luxury, sophistication, and trust. Every touchpoint, from your website to your social media, should reflect your brand's aura, personality and energy. Your consistency in style and messaging creates an unforgettable impression that resonates with premium clients.
That’s why my high-level client came to me and said “I resonate with everything you talked about and vibe with your energy. Although we are in different countries, speaking different languages, I know you are the woman for me.”
2. Focus on Exceptional Value
Premium clients seek transformative experiences. Showcase your expertise through valuable content that speaks to their desires and aspirations. Offer high-quality resources, masterclasses, or workshops that address their unique challenges. By positioning yourself as an industry expert who delivers tangible results, you'll naturally draw in clients who are willing to invest in their growth.
Having a luxury brand presence with authority and valuable content means that by the time prospects arrive the are pre-disposed, pre-interested, pre-motivated and pre-qualified to work with you. When they come to you, they already see you as the authority.
3. Curate Exclusive Experiences
Elevate your client experience beyond the ordinary. Offer personalized coaching packages that cater to the individual needs of your premium clients. Private high-level bespoke coaching and services, VIP retreats, or mastermind groups create a sense of exclusivity and luxury that aligns with your brand's identity.
Luxury is the finest execution of the smallest details. Execute like you are the best in the world. To transcend yourself. To excel in something. Your dedication to offering tailored, high-touch experiences sets you apart from the crowd.
Luxury doesn’t want proximity. Proximity is unacceptable because it cannot create the aura required for a luxury brand. That’s reserved for unique brands only so high prices keep non-enthusiasts away. Luxury brands raise the price year by year to take advantage of the Veblen effect; there are no discounts; What you think and desire about a product or service is its emotional value. When you use the luxury brand model to create emotional value, you can set the emotional price.
So those are the 3 things I did to attract premium clients with the magnetism of my luxury brand.
This is one of the things I teach and help my clients in-depth inside “Iconic” Mastermind. It’s a high-touch, exclusive, immersive experience for 12 months, where we will luxuriate in the luxury frequency and help you become the "Chanel" or "Dior" in your field, a premium coach or expert with a lifestyle to match, and attract your dream luxury clients. The application for the mastermind is now open. This is the room where your desires and dreams meet reality, and the ordinary transforms into luxury.
To your luxury brand,
