Create Soulful Femme Alignment

Hi beautiful,

From growing up being a “good girl” for my parents, playing the “successful” daughter, studying at the “top university” and then “making it” in the corporate world… It has been a journey to find my authentic self, the “real” Elva Li. Perhaps it’s one you can relate to?

After leaving my hometown Shanghai, and moving to Australia by myself, I eventually quit the 9-5, growing my Elva Li branding and lifestyle studio piece by piece, with heart and soul. I wasn’t done there: I wanted to give back and co-founded the Impact the Future Giving Circle charity fund, and Plantit Mission Environment social enterprise. Next is the creation of my fashion and lifestyle brand… watch this space!

Over these years I began peeling back the layers of conditioning ... the ideas that I was to be a pleasant, proper, professional, to look a certain way, act a certain way, and do my business in a certain way…

Everything looks “perfect” from the outside, but I was feeling like a fraud on the inside. The essence of my soul was locked up tight under layers and layers of who I thought I “should” be.

I tried the hustle, I tried following all the forced systems and they worked for a bit.

But, I felt exhausted, drained, like I was just going through the motions. Because I was building my business and brand based solely on someone else’s advice instead of tuning in deeply on what I actually desired and what was really aligned for me -- it didn’t matter how much money I made I still had nothing to show for it.

I know I can’t just keep pushing through unless my life, business, income, message, all of it fully feels like all of me.

I have evolved. Now I only create and give in the ways that are truly aligned for me. I do the work, charge the rates and receive in the ways that feel true for me.

And, I am still evolving –– as we always do. There's beauty in becoming. Life is lovingly guiding you towards all of the areas that need to be released, removed, and healed... in order for you to step into your highest vision and mission. Some of these lessons will come up again; and I believe that they do, when we need to deepen our relationship ourselves and to embody the “next level” – a philosophy that now guides my whole business.

There are still times I feel my business and brand no longer align with who I’ve become; like I know I am meant for more but have no idea what “more” looks like. But now I know how to bring myself back to alignment and constantly step into my “next level”. Now I know that the only way to receive what I desire is to be who I truly am.

Whether that resonates with you, or, you’re curious to understand it, let’s talk.

If you are on this journey of evolving and stepping into your next level, I see you. I am on this journey with you.

I work with visionary female coaches and founders to elevate their brand and step into their next level through my unique approach to personal branding that integrates holistic brand strategy, creative direction, and mindset work to translate the soul of who they are onto the screen — so that they can increase their perceived value, expand their influence, and create more impact.

If you need support to step into your next level brand that gives you clarity, confidence and alignment, I am inviting you to book a Future Brand Clarity call with me today.

The way and the only way to receive what you desire is to be aligned with who you truly are!

To be all of who you really are. Discover your fullest expression. Positively change the world. And live the soulful femme alignment.. Remember that YOU ARE LIGHT.

Get clear on what you desire. Choose to have it. Embody it as done and be the version of you who already does have it. Take inspired action. Surrender completely while it’s manifesting (even if you don’t see it yet) knowing it’s this or something even better than you’ve allowed yourself to dream of. Navigate any limiting beliefs with grace and compassion.

This is what I practice and this is what I help my clients in my branding work because your brand is not just logos and colors, it’s about how you show up and how you live your brand.

I see you. You’ve got this.

If you would love to create soulful femme alignment in your brand, from money, to soul sister clients, a soul led business that lights you up and absolute freedom. And you’d like to do it in a way that FEELS GOOD that gives you clarity, confidence and alignment, I am inviting you to book a Future Brand Clarity call with me.

From my heart to yours,

What Is Your Purpose?

Hi beautiful,

If you are asking yourselves deeper questions this year, such as: Why am I here? Why have I incarnated? What is my purpose?.. 

I am with you. The old model of hustle, more and superficial success is just not the way anymore. The cosmos have shifted this year and we are called to give and share from a place of grace, authenticity and alignment. 

I am writing to you right now because I set my intention to give, share and grow along with you. I am on this evolving journey with you. Are you ready? Shed the old conditions and beliefs as a rebirth and next level is here for YOU.

And the transition part is where the work happens.  "..In the middle, everything looks like a failure."

So what do you do when you're on the edge of the middle?

To feel settled in the unsettled, comfortable in the uncomfortable, and stable in the unstable.

Observe your feelings with patience, kindness and gentle strength. Take care of yourself. 

At the same time, do your job. Show up. Pursue.

Do you remember when you were a kid and you thought you could do anything?

You still can. 

Do you ever get that feeling aka your gut instinct that something magical is about to unfold?  

Yes, it is going to be magical.

The issue with giving into being busy just for the sake of being busy, is that it never gives us the return we truly desire.

Instead it’s taking aligned, inspired action that I always find creates results and miracles like magic.

---

My lovely friend gifted me the book “SHE: Muses, Visionaries, and Madcap Heroines” the previous week. Who is the “SHE” you want to be?

---

And when I think about the women I know of who have the biggest impact and income, I also know that they’re zero percent focused on being busy.

They know what they desire, they choose to have it, they take the aligned action and delegate as necessary and allow themselves to receive with ease.

And every time my life is flowing and results are happening as if by magic, it’s never from forced hustle but always instead from get clarity and embody the next level version of me.

Your purpose will unfold once you start to show up as your next level.

Why? Because when we own our story, understand our values, wake up and set our daily intent and purpose during our morning ritual, loving our life, doing the work light us up, we are living our purpose to serve! 

What is your future brand look like if you feel totally aligned with who you are and step into your next level? I invite you to have a 1:1 conversation with me to dive deeper into the essence of who you are and create your future brand from clarity, confidence and alignment. 

From my heart to yours,

P.S. Have you taken the Brand Essence Archetype Quiz ? ? Here is what others say " This quiz was by far the best that helped me gain clarity + confirm the important details about myself to share with others THANK YOU"!

Clarity. Confidence. Alignment.

Hi beautiful,

How are you?

If you are feeling overwhelmed or unclear on what’s next for your business, like what you currently do in your business no longer ‘lights you up’; like something is off in your business but you can’t put your finger on what it is; like your business and brand no longer align with who you’ve become; like you know you’re meant for more but have no idea what “more” looks like

...this is the right place for you.

I help visionary female coaches elevate their brand and step into their “next level” through my unique approach to personal branding that integrates holistic brand strategy, creative direction and mindset work to translate the soul of who they are onto the screen — so that they can increase their perceived value, expand their influence and create more impact.

I have been helping female founders build the brand for the person that they want to become and for the business they wish to have in the future so that they can show up and live their brand with CLARITY. CONFIDENCE. & ALIGNMENT.

And it all starts with YOU. You need to embody your brand essence and be that woman that represents your brand. The woman who:

• knows who she is and what she wants, 

• who steps up to the central stage of her life

• who shows up in the world in her own unique style

• who lives artfully and passionately 

• who enjoys the pleasure and luxury of life

• who takes elegant actions towards her dreams

• who embodies style, elegance and beauty in everything she does 

• who creates a life she truly adores, and 

• becomes her most confident, elegant and radiant self

This is a woman that will see her brand and business blossom

…and this is you, beautiful

Take your Brand Essence Archetype Quiz to align with your brand essence

Imagine for just a moment what it might be like to totally aligned with yourself, with the woman you want to be, and the brand and business you envision to be.

An aligned woman doesn’t feel resentful because she takes care of her own needs first, she fills up her own well first and then has more than enough to create and give from rather than feeling depleted.

And she only creates and gives in the ways that are truly aligned for her.

Rather than chasing after everyone else’s list of goals they think she should have accomplished by now.

She gets married if and when she desires.

She has children if and when she desires.

She does the work, charges the rates and receives in the ways that feel true for her.

Over the years I have peeled back the layers of conditioning ... The conditioning to be a good girl, proper, professional, successful, traditionally beautiful, look a certain way, act a certain way, not speak too loudly.

Everything looks perfect from the outside, but I was feeling like a fraud from the inside. The essence of my soul was locked up tight under layers and layers of who I think I should be.

Now I’m here on the other side. I moved from Shanghai to Melbourne on my own and turned from a CPA working 9-5 at KPMG to the founder of my branding studio, helping and empowering other female entrepreneurs, the co-founder of Impact the Future Giving Circle charity fund, and the co-founder of Plantit Mission Environment social enterprise. And my next aligned soul project is a sustainable fashion and lifestyle brand! 

If any of this is resonating, then beautiful it’s time to find the alignment again.

It’s time to become obsessed with who you truly are and no longer hold back.

It’s time to align your business and brand to the essence of your soul.  

What is your future brand look like if you feel totally aligned with who you are? I invite you to have a 1:1 conversation with me to dive deeper into the essence of who you are and create your future brand from clarity, confidence and alignment. 

From my heart to yours,

Do you want to get featured on a luxury magazine?

Hello Beautiful,

Your desires are divine.

Every one of them.

No matter how crazy, how out there, how over the top. 

I used to judge my desire to be seen, to be featured in magazines, to be in the spotlight...

Until I realised that my desires are the key that unlocks my next aligned action. My desires are my divine GPS system. When I allow myself to say yes to my soul guidance, I open up to the incredible life that’s waiting.

I have now been featured on LadyBoss Asia, This Women Can and has been seen on ABC, CBS, Fox, etc. Last week, I was featured in the Empowerment Special Women Feature on EZ magazine.

Check out the special feature here and you can view a full version of the magazine issue here.

Nothing magical is going to happen by ignoring your desires, pushing them down deep and hiding them away.

You have them for a reason, tune into what your soul desires are and start saying YES!

Feeling disconnected from your desires? Not sure how to hear them or know the aligned actions your soul is calling you to take?

Here is an exercise I learned from Rose Gold Goddesses to share with you: Current Self vs. Highest Self Exercise

- Get a piece of paper and draw a line down the middle
- One side says Current self, the other says Highest Self
- Current self: Draw a picture of you right now (literal or figurative), then add words around the picture, can be positive or things you'd like to change about your current self
- Highest self: Create a picture of you embodying your evolution and surround it with the things that you desire to cultivate growth. 1 year from now, 1 month from now, or in general.
- Compare the two sides to assess where you need to focus your energy to become closer to your highest self.

And I am here to help you to tap into real freedom, real soul guidance, real abundance and give yourself full permission to be ALL of you.

If you want to work with me to get clarity of who you truly are, embody the woman you are meant to be and manifest your dreams in an elegant way, you can apply here.

From my heart to yours,

Elva

Manifest your dreams in an elegant way

Hi Beautiful,

What do you really desire in your life? What is the thing you are meant to do? What is your vision for your life?
 
I was a chartered accountant in business advisory for almost 10 years… and after that I launched my health coaching program, money mindset program... but now I am living my purpose dreams -- owning my branding studio, in my dream body shape, in a loving relationship with my soulmate partner, and helping others create their beautiful life filled with freedom!
 
I’ve learned that finding your purpose, manifest your desires - body, relationship, business, income is not about finding the specific paths... It’s about embodying the up-level version of you and it’s a full-on sensory experience.
 
If you want to attract whatever you desire, you cannot achieve that by standing in the same place you have been.. You need to drop the old like an old snakeskin.
 
And It’s so liberating and free to become your next level, your full expression unapologetically - the ability to ask for what you desire without self judgment or worry about what others might think.
 
What does it feel like, look like, taste like, sound like to live in your next level? How would you walk? How would you talk? How would you move your body? How would you spend your time? What would you eat? How would you dress? How would you talk to your team? How would you handle situations? Embody it first. And only from there, you can get the clarity and the next aligned action will come to you.

It's time to unapologetically step into your desires!
You’ve already walked that path of being a "good girl". You kept your head down. You studied hard. You got accepted into the best University you could. You got the best grades and the best graduate position at a prestigious corporation. 
 
You’ve made your loving parents proud. To them, you made it.

Everything looks perfect from the outside. You should feel successful.

But this version of success feels like a failure. 

It’s time to have the courage to admit what’s no longer working and serving you. It’s likely you feel trapped inside of decisions you made years ago and feel hostage to a lifestyle that is no longer fully supporting you.

It could be business decisions, a previous relationship, a lifestyle habit like eating or drinking or even how you spend money.

The side effect of this is that you feel overwhelmed. Subconsciously you stop receiving because you feel like you don’t have any more space for anything else in your life. Instead of feeling energized by life, it’s starting to feel full of burden, guilt, and shame. It’s OK…

I’ve been there too.

There’s a better way for you to move forward...

It’s time to up-level and become the next version of you, the woman you are meant to be!

Your next level is much more in your soul than the specific path.

I have now opened two spaces in my Elegant Elle coaching program. If you want to work with me to get clarity of who you truly are, embody the woman you are meant to be and manifest your dreams in an elegant way, you can apply here.

From my heart to yours,

Elva

That Magic Lives WITHIN You

Hello Beautiful,

Being a female entrepreneur is a beautiful journey. But it is not always easy.  I remember the days I just wanted to curl up, cry, and give up. 

 You know that feeling when you are trying everything to build your business but nothing seems to work?

You could be doing all the right things, creating opt-ins, Facebook ads, setting up funnels, doing webinars…….and reading every personal development book under the sun. Yet nothing takes off in your business. In fact, instead of making 5 or 6 figures as all those programs promised, you just end up feeling guilty and losing confidence in yourself. And if you are anything like me, you start to wonder “what’s wrong with me. These strategies seem to be working for everyone else. What am I missing?”

I felt this way in my own business for two years. I worked so hard and invested in so many things... But it wasn’t until I figured out one thing that was missing that things changed. Once I had that magical missing piece, my whole business transformed. I started to attract my ideal clients and raving fans. But more importantly than anything else, I finally felt good enough and confident to show up in the world with my creative talents after years of feeling like I was not good enough and I had to be a "good girl" to be liked and accepted by others.

I grew up being a “good girl” for my parents, playing the good “successful” daughter, studying at the top university, and then living in the “successful” corporate world. But that life was never meant for me. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else. A different world. A beautiful world. One where there was freedom, inside and out. 

Eventually, in 2010 I packed my bags, left my hometown Shanghai, and moved to Australia by myself hoping the world would be different.  It wasn’t (pause) because I was the same. Every day in my office cubicle, I continued playing the good girl. I kept my head down and I worked hard. I played it safe, but deep down I still dreamt of something else.

My life was forever changed when I was introduced to the wonderful world of women entrepreneurs at a business networking event. I saw glimpses of confident beautiful women who were running their own business with a lifestyle to match. It was like getting a blue Tiffany box from the Universe. I saw the beauty and luxury I was looking for. The beauty of doing the things I love, the luxury of freedom. 

I thought to myself (pause) this time things will be different. But it still wasn’t. Because even in this new role of being an entrepreneur, I still found myself trying to be a “good girl”. I followed other people’s business strategies, worked hard, and doing all the things I was told I “should” do …but nothing took off.

I felt like the freedom and the beautiful world I wanted were so close and yet I just couldn’t quite reach them. I felt tired and exhausted. The burden of shame, guilt, unworthiness, and loneliness was too hard to bear. I cried in front of my dream board… I wondered (pause) what’s wrong with me…What should I do?

But what if there’s no “should”? What if I was to show them who I truly am? Would they laugh at me or reject me?

It was then I understood I was actually rejecting myself…. What if “standing out” just means “being myself”? What if I shine as ME? 

So what’s this magical thing that changes everything? It doesn’t come in a magical wand. It isn't the latest business strategy or tactics. It actually comes from YOU. It's who we are. It’s our personal brand. 

It starts within. It begins with what makes you YOU. Because it’s who YOU are that inspires other people to say yes to who THEY are. It’s who you are that creates connection and trust with your audience. It’s who YOU are that attracts your ideal clients and tribe. 

My story was featured on Started Story. You can read it here. Hope it will inspire you to follow your dream and unleash your magic.

So lovely,  you don’t need another expert telling you their secret system for success... 

Because every time you follow exactly what someone else tells you to do to make money, grow your business, book clients, etc. etc. instead of what’s actually aligned for you, you’re killing your business little by little because you’re removing what your people actually want more than anything.

YOU.

I hope you know that wherever we are on our path right this very moment, is exactly where we are meant to be. Manifesting doesn’t happen just when we sit in front of our vision board and hope, manifesting is a reflection of who we truly are. We don’t pick and choose what we manifest, we manifest what is in alignment with who we truly are.

I have now opened two spaces in my Elegant Elle coaching program. If you want to work with me to get clarity of who you truly are and manifest your dreams with confidence, you can apply here.

From my heart to yours,

 Elva

You have the magic!

Hi Beautiful,

“Alchemy is a form of magic, so the transformation of images, or bodies, in art acts on dream/psychic substance.” I watched the exclusive online reveal of Dior’s autumn-winter 2020-2021 haute couture collection last week. It reminds me of believing in magic and dreams.

“Surrealist images manage to make visible what is in itself invisible. I’m interested in mystery and magic, which are also a way of exorcising uncertainty about the future,” says Maria Grazia Chiuri of her autumn-winter 2020-2021 haute couture collection.

What do you want your future to look like? What are your dreams? Do you still believe in the magic?

"It's the possibility of having a dream come true that makes life interesting" -- Paolo Coelho

Whatever you are called to do, that is your calling. Don’t overthink it. Don’t wait for permission. Just say YES. Most people are waiting for a step-by-step plan before they take the first step. But the Universe’s magic doesn’t work like that. It takes faith and courage to answer the calls of your soul. And that’s why most people don’t do it. But you are not most people.

You are in exactly the right place to answer your calling now. And you do NOT need permission from anyone else.

I give myself permission to have exactly what I want.

Let your yes easily becomes a yes for what’s aligned and your no unapologetically becomes a no for what isn’t exactly what you want. 

When we stop trying to do what we think we need to do, or are supposed to do, and just come back to giving ourselves permission to have exactly what we actually want and called to do-- the entire abundant world opens for us.

When you give yourself exactly what you want, your life, everyone’s life, the entire world gets better.

Your true desires and dreams are in alignment with the highest good of all, you have the entire universe on your side when you’ll just give yourself permission to follow your heart and have exactly what you want.

Then surrender... You don’t need to know the whole plan. You don’t even need to know where it is leading. You just need to take the next step. No one has ever had the complete, perfect plan. 

Surrender is NOT giving up or sitting on your couch with your vision board hoping it will come true magically. It’s about releasing all the fear and frustration and then stay in the place of flow and trust to create, show up, sell and receive from.

Trust your intuition.

Trust what is for you won't miss you.

Trust yourself when doubt creeps in.

Trust that things will get better.

Trust failure as a set up for greater success.

Trust your heart even when you can't hear it beat.

Trust any decision you make because you made it.

Trust you are missed in every space you're not in.

Trust your love to be the best love ever given.

Trust you are always blooming. always blooming.

So, beautiful…

What is your dream?

What if it were indeed safe for you to be all of who you really are? What if you fully believed that everything is always working out for you, what would you now do, say, embody, or choose for yourself?

Give yourself permission to have it now. And I would love to support you to have the business and abundance you dream yourself to have, and be the person you dream yourself to be.

From my heart to yours,

Elva

You didn’t choose the wrong path

Hello Beautiful,

Did you ever talk to yourself: I chose the wrong path. I wasted so much of my time. I should have chosen/started …. years ago, it’s too late now. What if I had chosen a different path...
 
I remember when I started my entrepreneurship journey, these little voices popped into my head from time to time. “Why I wasted all those years working 9-5 at big accountancy firms? I have wasted so much time and chosen the wrong path… if I had started my business years ago, things would be totally different now…”
 
But now looking back, I am much wiser to know that things that we might look at as the wrong path, aren’t the wrong path at all – they are the path. Those experiences are guiding us to exactly where we are meant to be.
 
If I can go back and tell my younger self at that time, I will say to her “No you didn’t, you are exactly where you are meant to be. You didn’t choose the wrong path, because there is no wrong path, we each only have one.”
 
There is no point in spending so much time and energy talking about it, regretting our choices … Instead, trust that our path has led us here to this very moment. Right now you are exactly where you need to be. And start doing something today to allow us to align a little bit closer to our true self.  It’s not too late. It’s never been too late.
 
All your previous experiences make you who you are, make your personal brand unique, make your tribe attracted to you. It’s up to us if we are paying attention to what we are being shown along the way, and discover the hidden treasures that are exactly what we required to live our purpose and serve others we are meant to help.
 
For me, my 10 years of business background in the corporate world, and having founded several businesses and brand, social enterprise and non-for-profit organisation, gave me these experience and knowledge exactly what I need to mentor and help my clients create a brand and lifestyle they love: 

• Branding, styling, luxury marketplace

• Holistic, creative and personal development industries

• Soul-led business and lifestyle creation 

• Female startups and entrepreneurship

• Transitioning from corporate career to business owner

• Balancing masculine and feminine energies in business and life

• Integrating spirituality and personal values into your business

So have you considered that what you may be searching for is already hidden right in your own backyard?

In case you don’t know or haven’t heard about the discovery of African Diamonds, here is the story as retold by the author and speaker named “Phil Callaway”.

"During the years when diamonds were first being discovered in Africa, a farmer was intrigued by the promise of great wealth. Only one thing stood in his way. His farm had to be sold before he could set off in search of the diamonds that would make him a wealthy man. At last the deal was done and he was free. Free to pursue his dream.

The search was long and painful. Trekking mile after weary mile across deserts and plains, through jungles and mountain passes, the farmer searched for the elusive diamonds. But none could be found.

Finally, penniless, sick, and utterly depressed, he took his own life by throwing himself into a raging river.

Back home, the man who had bought the farm carefully tilled the land. One day as he was planting a crop, he came across a strange-looking stone. Carrying it to the farmhouse, he placed it on the mantel.

A visitor to the farmer’s home saw the unusual stone over the fireplace, examined it, then turned to the new owner of the farm and said, “You have found one of the largest diamonds ever known to man.” Further investigation revealed that the entire farm was literally covered with similar magnificent stones. The farm sold by the first farmer turned out to be one of the richest, most productive diamond mines in the world.

One hundred years ago, Dr. Russell Herman Conwell traveled the United States telling and retelling this story. One hundred years later, we still need to hear it. You see, just like that farmer, too few of us take the time to investigate and polish what we already have. In our disappointment with the way things are, in our quest to get ahead, we fail to recognize the wealth in our own backyard. And we end up walking over untold riches every day."

You’ve been on the right path all along. The Universe is always guiding us, it is up to us to do the rest. 

And I would love to support you to find your hidden treasures, to have the business and abundance you dream yourself to have, and be the person you dream yourself to be.

From my heart to yours,

Elva