Hello Beautiful,
“That was a powerful session yesterday, thank you!” My heart is full of gratitude when I received this email from one of my beloved clients and members of The Luxury Coach program.
I am grateful that my work is making a difference in my client’s brand and business. And I would like to share a bit with you about the powerful content we covered in the Luxury Coach program this week.
The LUXURY Model.
Being a luxury icon and building your luxury coaching brand is not about simply creating a high-ticket offer and raising your prices. It is so much more than that.
It means you step into your true genius zone to elevate, to create, to innovate, to lead, to shine, to change, and to leave your legacy.
The LUXURY Model is for those of you who desire to run a world-class brand by being who you truly are.
Don’t let all the mainstream tactics limit you. You can create something that transcends all limits of what we have been taught we can be, do or have.
Both luxury brands and mainstream brands have their own place. But if you are reading this, I believe the Luxury Model will resonate with you more.
It’s an elegant way to run a luxury brand for personal brands - icons. You will adore a luxury model.
The Luxury Model comes down to these 6 key strategies. And it is also an energetic sequence. Because the strategy is only as good as your energy.
Just like two persons can carry the same Hermes bag but the energy can be totally different. One with the intention to show off and get approval from others; the other really appreciates its beauty and quality and appreciates herself carrying the bag… You can smell the energy difference straight away.
The same applies to your strategy. The energetics is in everything you do. True luxury is elevated energy.
Marketing a luxury brand is targeting a very specific audience. And asking them to invest in a luxurious want - not a necessity. It’s marketing through desire, hope, magic, joy, and bliss, through an expansion-based strategy.
Here are the questions I've been sharing with my clients and I would like to share with you too:
What do you choose to be?
How can you embody it more?
How can you honour your true desires and show up as who you are so that you can inspire your audience to be who they are?
How can you live your brand and model your work in the world so that your audience can see the possibilities for themselves when they say yes to working with the one and only YOU?
How can you keep yourself stay in that expansive energy and help your clients see the vision and possibility that they cannot see for themselves?
I see you as a luxury icon. I believe there’s a luxury brand in you.
If you are ready to unleash the luxury icon within you, I am here to support you.
To your luxury brand,
Elva
Luxury Branding Queen | Creative Director | Speaker