3 Myths about Luxury Branding

Chérie Luxury Femme,

Let's talk about the 3 myths about luxury branding that are not true and are holding you back from attracting high-quality clients and commanding higher prices for your offerings.

The more I talk to female coaches and founders,  the more it becomes evident that so many people have these false beliefs. And when you believe this, what happens is that you are stuck at the current income level and attract the same clients, and never establish your business as the top 1% in your field and land high-ticket clients.

Myth 1: Luxury Branding Is Only for Established Businesses

You have probably heard people say that luxury branding is exclusively reserved for well-established businesses with long-standing reputations and extensive resources. 

When you believe this, you missed the opportunity of using luxury branding for your business to create a perception of exclusivity, superior quality, and exceptional experiences and position yourself as a luxury brand and effectively sell high-ticket offers.

Myth 2: Luxury Branding Is All About Price

Something else I see people do is that they just raise their prices in order to position themselves as a luxury brand and sell high-ticket offers.

When you just raise your price and hope to attract high-end clients, you missed the big part of luxury branding, which goes beyond the price tag and delves into the intrinsic and intangible elements that make a brand stand out. While luxury offerings may command premium prices, the value lies in the entire brand experience and the perception of exclusivity, status and wealth, rather than price alone.

Myth 3: People won’t be able to afford it

This may be the worst one. This is when you believe that people won’t be able to afford it if you position yourself as a luxury brand and charge premium pricing. So you downgraded yourself from a luxury brand to a friendly expert instead.

The truth is there’s Kmart and there’s Louis Vuitton in every niche and industry. Billionaires are not the only ones who buy luxury brands. Millionaires are not the only ones who buy luxury brands. Celebrities are not the only ones who buy luxury brands. You can find people buy fancy cars and watches and handbags every day.

For your luxury offers, it is not targeted towards the mass market, we are only looking for a small number of people to buy to get you multi-6 figures or 7-figure business.

So how do you change those false beliefs?

Here are 3 tips to get started: 

1. Get the clarity of your true desires for your brand, name, declare it and own it

2. Create your luxury icon manifesto and stay aligned with your luxury frequency that matches your premium clients

3. Stay in your leadership energy, adopt a luxury brand model and not react to the mass market competition. 

This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can confidently position yourself as a luxury brand and attract high-quality premium clients. 

If you are ready to claim your luxury brand, magnetise high-paying clients, be seen as the “go-to” expert in your niche, let’s chat. 

Magnetic Feminine Way to Attract Premium Clients

Chérie Luxury Femme,

I was talking to one of my beautiful clients, who came to me after being burnt out in the masculine way of building her brand and business. She is not the only one experienced that.

The one thing I've been noticing a lot of coaches teach a masculine way of building your brand and business. So I'm going to be honest, I think this is totally not sustainable for feminine souls. 

Now let me be clear, this is not to call out other people who are doing this are building their brand in a masculine way, I simply want to draw attention to the fact that there is another way.

A more feminine, gentle, soft and luxury approach to building your premium brand and business. 

The Masculine Way

The masculine way is like hunting and chasing. It doesn’t create trust and authority. It doesn’t create resonance. 

The masculine approach of building your brand and business via an old model of convincing, grasping, and manipulating, does not resonate with feminine souls who desire to build a sustainable soulful timeless elegant brand. And it certainly does not feel luxurious. 

The Feminine Way

The feminine way is like gardening and attracting. Just like when you build your beautiful garden full of blooming flowers, the bees naturally come. You are not forcing or convincing people into your work; instead, you create your authority and attraction through your brand positioning, image and content, and receive with your feminine energy.

It focuses on creating resonance through your luxury brand that draws the clients to you who are desiring what you are offering. It is based on feminine energetics because when we are in our feminine, we're naturally creating resonance and attracting through our energy, brand and content we put out there. 

This is something that I have totally committed to doing in my business, and it's made a world of difference in my business. 

• I stopped sending cold DM's and prospecting.

• I stopped convincing people why I am the best in what I do.

• I stopped hustling for hours every day on social media.

• I focus on building my luxury brand and attraction-based marketing methods.

• I embody the luxury femme I am and connect energetically with my ideal client through practices like visualization and journaling.

• I build my authority through my brand and create content that speaks directly to the empowered audience who desire what I offer and know the value in the investment.

• I create options for clients to come right to me at their own time and buy from me when they're ready and trust the process

Since I started building a luxury brand that in this feminine, gentle, and quiet approach, premium clients come to me and seek me as the “go-to” luxury branding expert, because she has come to trust me at her pace, over time through my luxury brand exposures and experiences.

I attract. I call in. I receive. That’s it.

If you want to be able to build a premium brand that in a more feminine, gentle, and quiet approach without hustling for hours every day on social media, convincing and chasing, then it's time we have a chat, because this is exactly what help my client to do in my luxury brand coaching.

To your luxury brand,

Attract Million Dollar Clients in 2 Weeks

Chérie Luxury Femme,

Last week I had an incredible luxury brand coaching with one of my amazing luxury clients, and we celebrated that she got a million-dollar offer just after one week we worked together, attracted another million-dollar client the second week, uncovered her big purpose, got clear of her diamond offers that bring everything she does together, became super confident and certain who she is, shows up as a luxury brand, and is embodying a diamond femme role model for her daughter.

We both felt so grateful and almost cried on the call. That's an amazing transformation just after 2 weeks. And the shift continued this week. I received her beautiful email:

“I am so excited about the signature lux workbook completion and feel so luxuriously unique and specific to my niche after completing it. I can hardly wait for what's to come next; I feel authentically aligned and energized about my mission for the first time. I can not thank you enough for the newfound clarity, I love you so much!”

It honestly moved me to happy tears to know that our work together has created such a profound impact on her brand and life. My heart is full of love and gratitude.

It’s those moments witnessing my clients’ transformation that connect with me at my core, and remind me why I am so passionate about what I do in helping female coaches and leaders unleash the luxury icon within them, get clarity of their brand mission, increase their income and impact, and leave their legacy. 

People sometimes ask me, can you guarantee the return on investment working with you. And while, the answer is "No", I can't guarantee anything unfortunately because I cannot predict the future… I cannot guarantee how much income you will generate, but our work together will give you the wings to fly. And it's up to you how high you want to go. Even the sky is not the limit. Business tactics may make you money now. But your brand can attract clients to you for the future to come. Once you build something exceptional, your brand will market itself for you forever.

At the same time, I can tell you this… I've been observing my successful clients and I've noticed some common traits that they all have. So I can tell you that with these things your chances of success are going to be sky high.

Visionary mindset

My successful clients possess a strong sense of purpose and are passionate about their brand's values and mission. They have a long-term perspective and are willing to invest the necessary time and resources to build a lasting luxury brand. Always remember that visionaries are scarce, so is luxury and so are you.

Commitment to excellence

My successful clients are dedicated to delivering exceptional quality in every aspect of their brand and embodying their highest selves. They understand that luxury is synonymous with an unwavering commitment to being the best and providing the best.

Leadership energy

They stand in their high worth and know that luxury brands aren’t reserved for the “celebrity” or the ‘lucky ones’. They are the leader who trusts themselves, selects mentors strategically who have achieved the results they desire, shows up and implement during the entire coaching container while asking for support in the implementation process to maximize their overall success rate and catapult them to the next level.

Openness to guidance

My successful clients trust in my expertise to guide them through the process of building a timeless luxury brand and value the insights I provide. They view our co-creation as an ongoing partnership, seeking my guidance not just for immediate challenges but for long-term brand growth. This trust enables us to work together towards sustained success. And I keep holding my clients in their highest vision.

Ready Now

I don’t need to convince my clients to invest in their brand and in working with me. They come to me know that they want that exact transformation I offer and they are ready to invest now. These are the aligned luxury clients that get the BEST results out of their investment and out of our work. That’s why I don’t speak to people that need convincing. I never try to talk people into buying or working with me.

So if you're reading this, and thinking these traits sound like you, then YES, our work would benefit you massively for your next level quantum leap and growth and you will get the best results from your investment. 

My coaching program and services are for those women who are ready to claim the luxury brand they were born to have, claim the elegant life they were born to live……while being powerfully coached, guided and held by me.

Are you one of those women? If so, let’s chat.

To your luxury brand,

Are you repelling high-paying clients?

Chérie Luxury Femme,

Is your brand attracting or repelling high-paying clients?

Your brand image, brand messaging, and what you say with your brand and content can either propel your business to new heights or hinder its success, especially if your business is targeted towards high-paying clients.

In the world of luxury, perception is everything. Affluent clients and customers have high expectations and seek experiences that reflect their discerning tastes and aspirations. A brand that fails to meet these expectations will struggle to attract and retain these valuable clients. 

The transformative power of luxury branding is that it can change the lenses through which people see you and your business. By strategically crafting your brand messaging, image and content, we can shape perceptions, elevate your status, and attract a discerning audience who values your premium offers.

Luxury branding is not merely about visuals; it is more about the brand strategy and messaging together with the image that appeals to the emotions and desires of your target audience. It goes beyond the tangible and taps into the intangible aspects of exclusivity, quality, and aspiration. 

For example, my luxury branding boutique, there’s no discount. When is the last time you see Chanel or Dior have a discount sale in their boutique stores? I don’t think so. My high-paying clients receive a premium experience, gifts, surprises, and bonuses. 

If you want to attract more affluent, high-paying customers and clients to your business, you need to be aware of what language to use and not use throughout your brand presence and content pieces. 

For example, most high-end buyers will assume your product or service is of lesser quality if you use the word “Free” too much. Luxury clients appreciate the exclusivity and status associated with premium brands. If your product or service is available to everyone, it’s not appealing to them. They buy and invest in more than the product and service itself. They buy and invest in the feeling your product and service give them and the experience.

Luxury clients prioritize quality above all else. They expect products and services that exceed their expectations and provide an elevated experience. A premium brand image signals your commitment to exceptional quality, assuring luxury clients that their investment in your business will be worthwhile. They will form their first impression within the first 7 seconds when they see your brand image and presence. If your brand image doesn’t signal premium quality this one time your potential affluent client sees it, they’re going to be repelled by it and will see your business and service as not high-end.

When my high-end clients come to me, one of the first things they mention to me all the time is my brand image and online presence exudes and screams luxury and premium and that’s exactly what they are seeking. 

If you neglect to adopt a luxury brand strategy and invest in a premium brand image and messaging that attracts luxury clients, you run the risk of repelling this valuable client base. Luxury branding and positioning is about changing the lenses of how people see you. Without the right perception, you may struggle to command higher price points and position yourself as the preferred choice for discerning high-paying clients. 

In every industry and niche, there’s “K-Mart” brand and there’s “Chanel” brand. It’s up to you which one you want to be. And there’s actually more competition in the “K-Mart” level as you are competing on price like a commodity. 

When you elevate the perceived value of your brand and become the category of one, the only competition is you. Your clients will see you as a symbol of excellence and aspiration and they will be willing to pay a premium price because they perceive your offerings to be superior and exclusive.

So how to do that?  If you’re not already, start by being a luxury femme that invests in premium products and services. 

By investing in strategic luxury branding and marketing, you will position yourself as the go-to choice for high-paying clients. Not only will you attract a discerning clientele, but you will also enjoy increased profitability, brand loyalty, and long-term business growth.

If you are ready to invest in your luxury brand, let’s have a chat.

To your luxury brand,

Luxury Branding Queen

Unleash Your Inner Luxury Leader

Chérie Luxury Femme,

Imagine a future where your luxury brand effortlessly captures the attention of discerning individuals and resonates deeply with your target audience. Visualize yourself as a thought leader and luxury expert, confidently leading others through the realms of transformation, elegance, and abundance. This is the reality we will create together.

With a luxury brand, you become known for what you do and what you stand for. 

You don’t need objections overcome because they worked through them before they got on the call with you.

You wake up and check your phone and see new clients who signed up for your program overnight.

You attract incredible high-level opportunities to you for podcasts, speaking engagements, and brand deals because you have established yourself as an expert.

You become an iconic highly in-demand brand.

Imagine the impact that a thriving luxury brand can have on your life. No longer will you feel trapped in the flight or fight mode, struggling to make ends meet. Instead, you will radiate success, attract abundance, and enjoy the fruits of your labour.

You come out the other end with your brand reigning luxury & your life overflowing with abundance:

You attract high-caliber buyers, not freebie seekers because you are speaking the language of intellect to the empowered buyers who know that investing in your offer is the smartest move they can make right now.

You change the lens through which people see you, so they see you as the crème de la crème in your field with unquestionable credibility and authority, and better than any other alternative out there. You make people feel a sense of prestige in being associated with & investing in your brand.

You eliminate the "too expensive" objection without saying a word because you master the luxury model to lead people to the right decision from the very first moment they interact with your brand. 

And it is not just about branding and marketing tactics. It's about personal growth, self-discovery, and embracing your highest self.  When I work with my clients through transformative coaching and guidance, they uncover the secrets to embodying the luxury woman they've always aspired to be. Confidence, fulfilment, and happiness will be the cornerstones of your new reality.

Not only will you have the confidence to present yourself as the embodiment of a luxury woman, but you will also have a luxury lifestyle, business, and brand that authentically reflect your highest self. 

I will ask you to show up as who you truly are because YOU are the most beautiful and incredible thing. Every inch of you. Every breath you take. Because as you are, is everything. Moulding your desires to make other people comfortable will only suffocate and drain you.

You have a soul that deserves to express its deepest truth at any given moment. You deserve to grow the way you wish to grow and shine the way you wish to shine.

The ones that cannot handle your full expression, do not deserve to see you flourish. The ones that support you, will always show their love by celebrating all that makes you, YOU.

I am here to support you. So you get the best of both worlds: luxury strategies and energetic frequency. Together, we will empower you to refine your personal brand, elevate your image, and position yourself as a luxury leader in your industry. Together, we will unlock the full potential of your luxury brand and empower you to become a true leader in the world of opulence and elegance.

If you know you are a luxury leader and you are ready to build a luxury brand strategy to attract clients, abundance, and luxury into your life, let’s chat.

To your luxury brand,

Luxury Branding Queen

Become a Luxurypreneur

Chérie Luxury Femme,

I shared my business journey on my IG story last week and got replies saying “Thank you for sharing your story. I needed to hear this today.” 

So for those of you that don’t know my story, I grew up being a “good girl” for my parents and then played the good ‘successful’ daughter, living in the ‘successful’ corporate world as an adult, but that life was never meant for me. 

I packed my bags, left my hometown, and moved to another country, hoping the world would be different.  It wasn’t. Because I was the same. Every day, in my office cubicle, I continued playing the good girl. I kept my head down, I worked hard. I played safe, but deep down I longed for something different.

At that time every morning from my office window, I would look up at the brilliant sky wishing I could grow wings and fly. Every morning I longed for something else. A different world. A beautiful world. Where there was freedom, beauty and luxury.

My life was forever changed when I was introduced to the wonderful world of women entrepreneurs at a business networking event. I saw glimpses of confident, charismatic, beautiful wise women running their own businesses with a lifestyle to match. It was like getting a Tiffany box from the Universe. My heart opened, my eyes opened, my mind opened and I saw the beauty I was looking for. I was enlightened. I had a choice.I was no longer willing to accept my desires as just a daydream.  I knew deep inside I was meant for more. So I started my business as a side hustle and decided to go for it. 

But it wasn't all smooth sailing, I quickly realised the mistake of still “trying to be a good girl” in the business world. 

I followed what other people are doing, signing program after program trying to get my hands on the gold business strategy that promised 6 figures months. I was so desperate to find out the big marketing secret that I would literally throw money at all the business consultants coming my way and claiming they had what I was missing.

After spending multi-5 figures and my business still didn’t take off as I wanted, I felt tired, exhausted in striving to reach it … The burden of guilt was too hard to bear. It was at this time when I had to make a pivotal decision: keep playing “good girl” identity or uplevel my game instead. 

From here things started to shift. I started to choose my mentor as my support rather than looking for the secret or someone to fix my missing piece. I started to work with mentors on my identity, vibration and energy. I finally unapologetically owned my desire for luxury, instead of worrying what people would think of me and I would be judged me as shallow and superficial. 

And today, here I am running my luxury branding boutique, selling my luxury offers with elegance and ease, and working with high-quality dream clients. 

But more importantly than that, I am now fully aligned with the version of me that truly embodies the luxury, beauty and freedom I was seeking.  I attract at the level I am BEING. I am a mirror. 

I am a Luxurypreneur not only builds a successful brand, but also embodies and embraces the essence of luxury in my brand. I craft a high-end, exclusive experience for my clients while creating a lifestyle that reflects elegance, sophistication, and opulence. I prioritize quality, exceptional service, and the pursuit of beauty in every aspect of my brand and business.

Beautiful, are you afraid to show who you really are? To show up as your true, Highest Self? The person who knows who they are deeply, and what they want. 

I know so many of my beautiful clients struggled to open themselves up and show who they truly were… for fear of being judged and rejected, that disappointment that comes from not feeling good enough.

The thing is people do judge. They have opinions about you and every topic under the sun that may relate to you. And when you build your brand online, the more you show up, it is even more of it.

The truth is that you don’t have to please anyone. You don’t need other people’s approval. When you show up and create based on other peoples’ standards or values, it lack power,  excitement and authenticity. Stop seeking approval. Choose to trust yourself. You can just focus on what is true for you and for your tribe that you are serving.

“To be unafraid of judgment of others is the greatest freedom you can have.”

— Timothy Shriver

When you are being you, doing you and building your brand based on your authentic voice, message and desires, the right people will be drawn to you.

The life of my dreams unfolds effortlessly as I let go of the fear of judgement and the seeking of approval that hinders my divine and authentic expression. I am deeply grateful for all the lessons and wisdom along my journey, as they shape me into the empowered and embodied person I am.

If you are on this journey, I want to tell you this hand on my heart: Intention alone is not enough. Strategy alone is not enough. It’s a combination of inner work (mindset), outer work (strategy) and higher work (energetics). This is the luxe femme process that all of my high-level clients go through when they’re mastering the art of luxury so that they can leap into their next income level, their next impact level.

But in addition, I want you to know that I could have never done this alone - if it wasn't for my mentors I would still be stuck in my old identity longer. And I don't say this out of self-service, but out of love - because I don't want you to stay stuck like I was.

So if you've been thinking about working with me, and wanting someone to help you reconnect to your essence, get clear of your brand essence and category of one niche, start receiving clients, results, and growth while relaxing into your irresistible feminine magnetic energetic force, I invite you to book a Luxury Brand Discovery Call with me.

To your luxury brand,

What Is Luxury

What is luxury? For me, “luxury” transcends the mere acquisition of material possessions.

Luxury is an attitude. 

Luxury is about having standards. It embodies the essence of having unwavering high standards, reflecting a profound commitment to excellence. Luxury, more than anything else, is an attitude that sets individuals apart from the ordinary, as they embrace a refined way of thinking and a discerning taste for the finer things. 

Luxury is a state of elegance, where every detail is meticulously crafted, and every experience is curated to perfection. In the world of luxury, mediocrity has no place, and only the utmost quality and sophistication prevail. Luxury requires you to elevate your standards.

Luxury is an emotion.

Luxury goes beyond the tangible into the realm of emotion. When we talk about the luxury niche, we speak more to the people who are there to make an emotional purchase. The allure of luxury lies in its ability to stir deep emotions, awakening a profound sense of pleasure, satisfaction, and even aspiration. Luxury brands build dreams and serve to make you feel exclusive. 

Behind the day-to-day rational purchases, luxury purchasing is a chance to escape from the world's chaos and enter a reality that awakens deep-rooted desires. It taps into the desires and dreams of individuals. It allows you to focus on what matters most– you, resonating with your innermost desires for beauty, refinement, and exclusivity. It evokes a sense of awe, wonder, and delight, enveloping you in a captivating experience that lingers in your memories, surpasses the boundaries of time, and leaves an everlasting imprint on hearts and minds.

Luxury is an impact.

Luxury not only elicits the emotions of indulgence and opulence but also a sense of empowerment and confidence. It ignites a spark within and a sense of inspiration and fulfillment that can only be described as truly extraordinary.

Luxury brands are amongst the most valuable brands ever created. Most people in the world cannot afford to buy from these brands. Even for those who are aspirational purchasers, luxury is also unaffordable. The total number of people who consume luxury is very small compared to the global population. And yet, luxury brands command a powerful impact and profound influence that transcends their captive consumer base, reaching beyond those who walk out of their doors clutching shopping bags.

They hold the power to shape trends, aspirations, and societal norms, making them trendsetters in our culture. Their meticulous craftsmanship, strategic marketing, and alignment with philanthropic causes create a mystique and allure that captivates even those who have never experienced their products firsthand. Luxury elevates standards, inspires individuals to strive for excellence, and builds a brand's legacy that goes beyond the limits of what's considered normal.

Luxury is a celebration.

Luxury is a glorious celebration of individuality, embracing the uniqueness and personal expression of each person. Luxury is an art form that creates an aura of distinction and leaves an indelible mark on those who embrace its bespoke art. Luxury brands understand that their discerning clientele craves a sense of identity and self-expression. They know what they want, and they look for a deeply personalized service.

Bespoke is a luxury attitude. Luxury indulges in the art of bespoke creations, tailoring experiences and products to cater to the distinct tastes and desires of each individual.  Bespoke is something made just for you. It is a love story that celebrates you. It brings an air of importance and individuality. It is the knowing that it cannot be copied. It recognizes that true luxury lies in the freedom to be authentically oneself. Luxury brands tap into human’s inherent desires for self-expression, and allows individuals to revel in their uniqueness and bask in the joy of being one-of-a-kind. 

In the world of luxury, celebrating individuality becomes the ultimate expression of true elegance and refinement.

Luxury is a frequency.

True luxury can only be created with high-vibrational energy. Luxury is not about acquiring expensive items; it is about tapping into a frequency of abundance and embracing a state of elevated consciousness of your higher self. There is a level of grace, mastery, and abundance that radiates with elegant luxury. Strategic solutions will never solve energetic problems, no matter how many different options we try. Embodying luxury is an energetic explosion.

Luxury then becomes a way of living that is infused with positivity, grace, and an unwavering belief in the limitless possibilities that life has to offer. Luxury becomes aligning ourselves with the highest frequencies of joy, beauty, and prosperity, creating an experience that goes beyond the material and envelops us in an elevated state of being. Luxury becomes immersing ourselves in a world of high-vibrational energy, where every moment is an opportunity to celebrate the abundance and magnificence of life.

In summary, true luxury is not about material possessions. The art of becoming luxury is a commitment to excellence, an elevated state of being, a celebration of authenticity and individuality, and an unwavering pursuit of refinement and embracing of the frequency of abundance and your higher self.  That’s how you become a luxury brand that captivates the senses, evokes emotions, wields a significant influence that is beyond your immediate clients, empowers inspiring aspirations, and leaves a lasting impact on the hearts and minds of those who embrace the allure of true luxury.

Are you fully aligned with the version of you that truly embody luxury?  You attract at the level you’re BEING. You are a mirror. Intention alone is not enough. Having a strategic plan is not enough. It’s a combination of inner work (mindset), outer work (strategy), and higher work (energetics). 

This is the luxe femme process that all of my high-level clients go through when they’re mastering the art of luxury so that they can leap into their next income level, their next impact level.

Grab your journal and for 5 minutes, answer yourself these questions: How would you show up embodying the true luxury energy? What energy would you embody in your content? How would you engage with your audience? What would you share?

Let me know what you notice in your energy.

If you are ready to play in the realm of luxury with me, here are some possible pathways to work with me:

• J’adore Luxury Brand Coaching – Private luxury brand coaching integrating luxury brand strategy, creative direction, and mindset work to help you create your luxury brand, and increase your influence, impact, and income.

• Haute Couture Luxury Branding Experience - A luxuriously personal experience with the power to transform you and your brand from the inside out and how you’re perceived both online and offline, and make your luxury clients say “Yes, this is the one for me.”

• Iconic The Luxury Coach Mastermind - 12-month luxury brand mastermind for feminine coaches to position yourself as a premium coach, become iconic in your field and attract high-end clients.

Not sure which one suits you best? I invite you to book a Luxury Brand Discovery Call with me.

To your luxury brand,

Elva

Luxury Branding Queen

The Luxury Way

Chérie Luxury Femme,

Maybe you can relate to this:

You started your business because you want to help people, have the freedom and abundance to create your dream lifestyle, give back and make a difference…

You worked so hard…

• You created a logo and website

• You get active on Facebook, Instagram, Linkedin etc

• You spend hours creating tons of content daily

• You spend 4-6 hours a day on social media trying to generate leads

• You threw money into Facebook Ads

• You post in other people’s FB groups to try to find clients

But…

• You rarely have anyone reach out to you on your website

• The most common DM’s you received are the ones that are trying to sell you something

• Your leads end up ghosting you

• When you finally get some traction and people book your calls, but half of them are “no shows”; the others are saying “Let me think about it” or “I cannot afford you.”

• You finally booked clients but working on your business feels heavy and overwhelming;

• You are exhausted and starting to wonder “What is wrong with me”, “Is there another way…”

There’s nothing wrong with you, beautiful. It’s because of the old way of building your brand and business:

• You don’t have a premium unique brand positioning and messaging that attracts high-end clients

• You are not using a luxury model, but instead trying to sell low-ticket offers with a small audience

• You are trying to replicate what you see other people doing in your industry

• You avoid creating a high-end offer because you think people won’t pay the high-ticket price and it’s even harder to sell

• You take lots of actions, spend hours and hours on Canva and posting on social media…  but without a luxury brand strategy

• You are not fully embodying the luxury frequency as you are not confident about your brand's online presence

And yes, there is another way - the luxury way.

The one that attracts ideal high-quality clients like magnets through a luxury brand image, messaging and content. 

I choose the luxury way. Not only it feels much more expansive and soul-aligned but it is also much more enjoyable and sustainable.

There's a shift happening because of the burnout happening across the industry. There's a desire for more luxury, more freedom, more quiet and gentle way of doing business, without being chained to your business, without all the ‘sales funnel’.

The luxury way is not about simply creating a high-ticket offer and raising your prices. It is so much more than that.​​​​​​​

It means you step into your true genius zone to elevate, to create, to innovate, to lead, to shine, to change, and to leave your legacy. ​​​​​​​

The LUXURY Model is for those of you who desire to run a world-class brand by being who you truly are.​​​​​​​​​​​ It’s an elegant way to run a luxury brand for personal brands.

Here are a few ways how luxury branding has transformed my clients’ businesses:

- Stand out from the crowd in their market;

- Get clarity of their brand messaging;

- Premium brand positioning to sell their high-end products and services

- Attract their ideal high-end clients in a feminine and elegant way;

- Confidence in showing up;

- Authority, Recognition and credibility;

- Increased revenue and profits.

- More luxury, more freedom.​​​​​​​​

If you've struggled with manifesting the luxury you wanted for your business, and it's just been an inconsistent or overwhelming process for you, and you want to create a timeless luxury brand that attracts high-quality clients like magnet, then I invite you to join ICONIC - The Luxury Coach Mastermind. Not sure if it’s the right fit for you? Let’s chat.

To your luxury brand,