Uplevel Your Business to a Luxury Level

Chérie Luxury Femme,

Are you struggling with elevating your brand and drawing in those high-calibre clients who truly value your expertise? I got this question a lot in my DMs.

I understand how you feel. I used to be stuck at $3K months and always trying to find my next client. And now I have $30k weeks and days. And those clients already decided to work with me even before we had the discovery calls. During the discovery calls, what we talked about was how to get started and the next steps. And my high-level clients are so divine and easy to work with and they get the best results and return from their investment.

I want to share with you 3 things I did to draw in those high-calibre clients who truly value my expertise and are ready to invest in my 5 figure offers.

1. Craft a Magnetic Brand Persona

Your brand is more than just visuals; it's a personality that resonates with your ideal clients. Create a brand persona that exudes luxury, sophistication, and trust. Every touchpoint, from your website to your social media, should reflect your brand's aura, personality and energy. Your consistency in style and messaging creates an unforgettable impression that resonates with premium clients.

That’s why my high-level client came to me and said “I resonate with everything you talked about and vibe with your energy. Although we are in different countries, speaking different languages, I know you are the woman for me.”

2. Focus on Exceptional Value

Premium clients seek transformative experiences. Showcase your expertise through valuable content that speaks to their desires and aspirations. Offer high-quality resources, masterclasses, or workshops that address their unique challenges. By positioning yourself as an industry expert who delivers tangible results, you'll naturally draw in clients who are willing to invest in their growth.

Having a luxury brand presence with authority and valuable content means that by the time prospects arrive the are pre-disposed, pre-interested, pre-motivated and pre-qualified to work with you. When they come to you, they already see you as the authority. 

3. Curate Exclusive Experiences

Elevate your client experience beyond the ordinary. Offer personalized coaching packages that cater to the individual needs of your premium clients. Private high-level bespoke coaching and services, VIP retreats, or mastermind groups create a sense of exclusivity and luxury that aligns with your brand's identity. 

Luxury is the finest execution of the smallest details. Execute like you are the best in the world. To transcend yourself. To excel in something. Your dedication to offering tailored, high-touch experiences sets you apart from the crowd. 

Luxury doesn’t want proximity. Proximity is unacceptable because it cannot create the aura required for a luxury brand. That’s reserved for unique brands only so high prices keep non-enthusiasts away. Luxury brands raise the price year by year to take advantage of the Veblen effect; there are no discounts;  What you think and desire about a product or service is its emotional value. When you use the luxury brand model to create emotional value, you can set the emotional price.

So those are the 3 things I did to attract premium clients with the magnetism of my luxury brand.

This is one of the things I teach and help my clients in-depth inside “Iconic” Mastermind. It’s a high-touch, exclusive, immersive experience for 12 months, where we will luxuriate in the luxury frequency and help you become the "Chanel" or "Dior" in your field, a premium coach or expert with a lifestyle to match, and attract your dream luxury clients. The application for the mastermind is now open. This is the room where your desires and dreams meet reality, and the ordinary transforms into luxury.

To your luxury brand,

3 Shifts to Quantum Leap in Your Business

Chérie Elle,

I want to share with you 3 transformative shifts that helped me up-levelling and making quantum leaps in my business this year, such as:  

• Selling out my multi-5 figure offer “Haute Couture” Luxury Branding experience

• Having my highest income month to date, and most profitable year yet

• Working with the most soul-aligned high-level clients and co-creating with them just feels like luxuriating, easy and pure joy. 

• Indulging in luxury holidays while maintaining a steady influx of income and clients into my business

…

So here are the 3 shifts...

Shift 1: From “Attention” to “Intention”

You can be doing all the right things. But if your energy is not aligned, you will be struggling to get what you want. Because people don't buy your program, features and benefits. Your energy speaks louder than words. They buy your energy. They buy your personal brand. They buy you. 

When we show up in our brand online presence in the energetic state of hoping to get “attention” and to be liked, we are in a disempowered status sabotaging our brand, visibility and impact. It’s like seeking outside for validation or permission of who you are. This is giving your power away. 

When I had my luxury femme audience in my mind and shifted my energetic state to “what’s my intention to show up online today/ write this post / create this reel…”,  I elevated myself into the status of being that powerful brand presence, being that magnetic, visible and impactful higher version of me. 

I decided that my message, content and presence is powerful and impactful and will reach the people it is meant to serve. I love sharing my message because I love it and I believe in it and it is here to serve. I take my power back and I know that I am the one who is magnetic. I am in my feminine energy that attracts what I desire effortlessly.

The results? My luxury femme audience loves my message, content, and presence. Because they love my energy and my work. They love to be offered the possibility to be in my space and work with me.

Shift 2: From “Consume” to “Create”

It doesn't matter how much inspiring content you watched, how many courses you enrolled, or how much coaching you get,  if you're not taking the action. 

I realised that there was a block for me in growth as I was being a perpetual consumer consuming other people’s content. I was seeking coaching containers to stay in the learning mode and unconsciously avoid actually doing the things that would get me results. I was seeking inspiring content to stay in the consuming mode and unconsciously avoid actually creating and showing up. 

So I shifted my energetic state from a perpetual “consumer” being inspired by other people’s content to a “creator” using the learnings I got to build my brand while at the same time enjoying growth and revolution over a lifetime. I chose mentors strategically who have achieved the results I desire while at the same time trusting myself and implementing during the entire container. I receive inspiration from others while at the same time actively showing up and creating my own success.

The results? I generated great value for my audience in my brand by being the “creator” rather than “consumer”. ie. valuable content, masterclass, events, etc., which translates into great demand for my high-level services.

Shift 3: From “Convince” to “Resonance”

The difference between where I was to where I am now — is a deep understanding of how to call in high-level clients through my brand. Those clients are ready to invest at a high level, ready to get results, and desire to work with me.

I am no longer in the energy to convince anyone. I create resonance instead. I decided to get clear on the energy of my soul-aligned high-level clients, what our soul-to-soul connection feels like, and what kind of divine co-creation journey we are mutually showing up for. And then I decided that's what I'm available for only. I became an energetic match to it. I create resonance through my brand messaging, content, image etc. I speak directly and only to the leaders who are the luxury femmes who desire to work with me. 

I am in the energy of knowing that there are always people who deeply resonate with my brand messaging, and content, who desire the exact transformation I offer and are wondering how they can work with me. They know I am the one for them, and I know they are my people. I know they are meant for this work now. I know that this work will benefit them massively for their brand and growth. I chose to make myself available only for aligned clients and aligned luxury co-creation and growth for us all.

The results? My aligned clients already decided they would work with me before they messaged me on IG or spoke to me on a call because they see me as the one for them through the resonance I created in my brand online presence and content. And they are the ones that get the best results out of their investment and out of our work.

So these are the 3 energetic shifts I made. Spaciousness, overflow and abundance become my way of creating and living my brand when I am aligned with the frequency of these. 

If you are ready to receive the spaciousness, overflow and abundance in your brand, here are some ways you can work with me in the remainder of 2023:

• “De Luxe” Luxury Brand 90-day Coaching Container (only 1 spot left for bespoke upgrade)

• “Iconic” - The Luxury Coach Mastermind (Super early bird enrolment is now open)

• “Crème de la Crèmee” 4-week Luxury Branding Program (you can join here for the new live round and we will start next week)

If you would like to learn more about which program suits you best, book a call below and let’s have a chat.

To your luxury brand,

How to Become a Luxury Personal Brand in Demand

Chérie Luxury Femme,

Are you tired of constantly chasing new clients and feeling like your expertise is being overlooked in a sea of competitors?

I did this poll on my IG story this week and so many of you said yes and “reading my mind”.

I understand how it feels. It's almost like no matter what you do, you constantly have to chase clients and convince them of the incredible value you bring. 

And I'm imagining you may have already tried putting your heart and soul into crafting content and showing up on social media, sending cold DMs, offering discounts…

The truth is, this doesn't work because your misaligned brand positioning has prevented your premium offerings from shining brightly in the eyes of those who truly appreciate them.

Those luxury personal brands are in demand, they don’t chase clients, they attract. When you communicate your value and brand it in a way the market finds desirable, you become in demand. 

You will never fear not having premium clients or money or the lifestyle you desire. Your luxury personal brand is your asset to creating certainty for your income. Because almost every client opportunity will involve a Google or Instagram profile search of your personal brand. 

So here are the 3 steps I recommend, and what I do with my clients instead to position themselves as the undeniable leader, effortlessly attracting premium clients who are more than willing to invest in their services.

1. Clarify Your Unique Luxury Brand Identity and Excellence Selling Point

Define a distinctive brand identity that speaks to luxury and sophistication. Identify what sets you apart from competitors and craft a compelling Excellence Selling Point that highlights the extraordinary value only you can offer.

2. Understand your luxury clients, and use luxury messaging based on psychology to change the lens of how people see you

Dive deep into the mindset and desires of your luxury clients. Employ psychology-backed messaging that taps into their aspirations, addressing their needs through a lens of mastery, exclusivity and refined experience, altering how they perceive your brand.

3. Establish Authority and Premium Positioning through a premium brand image and online presence

Develop a premium brand image that oozes credibility and high standards. Curate an online presence that showcases your expertise through impeccable visuals, high-quality content, and testimonials, positioning you as the ultimate authority in your field with premium offerings.

This works because it's not about how much content you create and post; it's about whether your brand resonates deeply with your target premium audience. High-end clients are shopping for a premium 5 or 6-figure offer like yours. But if you are not positioning yourself as a high-end brand, your brand is invisible to them.

Using this method, my clients have been able to attract high-paying clients who recognize the exceptional value you bring to their lives, and are more than willing to invest in their high-ticket services.

From now on see yourself as being in a luxury brand that others need to know about. It’s just not enough to offer a service you are passionate about. You need to build a luxury personal brand, develop your own premium brand presence and assets, and claim an iconic leadership role within your niche.

If you are ready to position yourself as a luxury personal brand, coach or expert, become iconic and in-demand in your niche, and magntise high-paying clients, let’s chat. This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can become the "Chanel" or "Dior" in your field with a lifestyle to match.

To your luxury brand,

Beauty. Luxury. Freedom.

Chérie Luxury Femme,

I just came back from a 2-week luxury vacation in Bali, enjoying the luxury resorts, celebrating the financial freedom and abundance my luxury business gave me, savouring the beauty of the natural beauty and the finest things in life, being in my feminine energy of receiving…

My heart is full of gratitude. I still remember the days when I was in corporate 9-5. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else: a different and more beautiful world. One where there was freedom, inside and out.

The financial freedom.

The freedom to do what I love.

The freedom to create without restrictions.

The freedom to be me.

…

And now I’ve worked with world-class female coaches and entrepreneurs to unleash their most iconic version, and helped them transform from the world's best secret to the sought-after icon in their field, attract high-end clients, and elevate their authority, celebrity, income, and impact online. Selling 5 figure offers with ease is the new normal for me. It feels surreal that I’m actually doing what I love and have the beauty, luxury, freedom I was looking for when I started my business. 

Which then got me wondering....if I had to start my brand again, what would I do? Here's the 3 key things I'd focus on from the start to build a luxury brand with a lifestyle to match.

1.Use a luxury business model and focus on my signature luxury offer

Luxury brands use a top-down model. For example, Dior starts with their haute couture tailored to affluent clients; once they build their reputation and expert positioning, they expand to ready to wear; and then they leverage their brand to launch their perfumes and lipsticks. 

It’s much easier and faster to create a 5 figure monthly income and establish your authority by focus on selling one signature luxury offer to a select high-end clientele who you can bring out your highest potential.

2. Focus on building a premium brand

Your premium brand is the reason why your high-end clients want to work with you and your luxury brand positioning and image separates you apart from others, and magnetise premium clients. 

Investing in your brand, and you will get return not only in short time but also in long run. Every dollar, every hour, every ounce of effort poured into building your premium brand is an investment in your future self. Luxury takes time and luxury brand is timeless. Once you build a timeless premium brand, it will make itself for you for the years to come. 

3. Focus on energetic and embodiment work

I focus on being an energetic match for luxury, abundance and my premium clients. Decide that's what I am available for only. Align with it, call it in, lock it in. And then watch it being magically brought into my reality. When you upgrade your identity by embodying more of your own higher versions, you radiate. You magnetise. You lead.

And as a bonus: the biggest thing I learned was to build your capacity to hold the duality, fall in love with the journey, and remember your passion is your purpose. And your purpose is to serve.

Go out, create, embody and live as a Luxury entrepreneur. After all, visionaries are scarce, so is luxury and so are you.

If you are ready to claim your luxury brand, magnetise high-paying clients, be seen as the “go-to” expert in your niche, let’s chat. This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can confidently position yourself as a luxury brand, become the "Chanel" or "Dior" in your field and the luxury femme who has it all.

To your luxury brand,

3 Myths about Luxury Branding

Chérie Luxury Femme,

Let's talk about the 3 myths about luxury branding that are not true and are holding you back from attracting high-quality clients and commanding higher prices for your offerings.

The more I talk to female coaches and founders,  the more it becomes evident that so many people have these false beliefs. And when you believe this, what happens is that you are stuck at the current income level and attract the same clients, and never establish your business as the top 1% in your field and land high-ticket clients.

Myth 1: Luxury Branding Is Only for Established Businesses

You have probably heard people say that luxury branding is exclusively reserved for well-established businesses with long-standing reputations and extensive resources. 

When you believe this, you missed the opportunity of using luxury branding for your business to create a perception of exclusivity, superior quality, and exceptional experiences and position yourself as a luxury brand and effectively sell high-ticket offers.

Myth 2: Luxury Branding Is All About Price

Something else I see people do is that they just raise their prices in order to position themselves as a luxury brand and sell high-ticket offers.

When you just raise your price and hope to attract high-end clients, you missed the big part of luxury branding, which goes beyond the price tag and delves into the intrinsic and intangible elements that make a brand stand out. While luxury offerings may command premium prices, the value lies in the entire brand experience and the perception of exclusivity, status and wealth, rather than price alone.

Myth 3: People won’t be able to afford it

This may be the worst one. This is when you believe that people won’t be able to afford it if you position yourself as a luxury brand and charge premium pricing. So you downgraded yourself from a luxury brand to a friendly expert instead.

The truth is there’s Kmart and there’s Louis Vuitton in every niche and industry. Billionaires are not the only ones who buy luxury brands. Millionaires are not the only ones who buy luxury brands. Celebrities are not the only ones who buy luxury brands. You can find people buy fancy cars and watches and handbags every day.

For your luxury offers, it is not targeted towards the mass market, we are only looking for a small number of people to buy to get you multi-6 figures or 7-figure business.

So how do you change those false beliefs?

Here are 3 tips to get started: 

1. Get the clarity of your true desires for your brand, name, declare it and own it

2. Create your luxury icon manifesto and stay aligned with your luxury frequency that matches your premium clients

3. Stay in your leadership energy, adopt a luxury brand model and not react to the mass market competition. 

This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can confidently position yourself as a luxury brand and attract high-quality premium clients. 

If you are ready to claim your luxury brand, magnetise high-paying clients, be seen as the “go-to” expert in your niche, let’s chat. 

Magnetic Feminine Way to Attract Premium Clients

Chérie Luxury Femme,

I was talking to one of my beautiful clients, who came to me after being burnt out in the masculine way of building her brand and business. She is not the only one experienced that.

The one thing I've been noticing a lot of coaches teach a masculine way of building your brand and business. So I'm going to be honest, I think this is totally not sustainable for feminine souls. 

Now let me be clear, this is not to call out other people who are doing this are building their brand in a masculine way, I simply want to draw attention to the fact that there is another way.

A more feminine, gentle, soft and luxury approach to building your premium brand and business. 

The Masculine Way

The masculine way is like hunting and chasing. It doesn’t create trust and authority. It doesn’t create resonance. 

The masculine approach of building your brand and business via an old model of convincing, grasping, and manipulating, does not resonate with feminine souls who desire to build a sustainable soulful timeless elegant brand. And it certainly does not feel luxurious. 

The Feminine Way

The feminine way is like gardening and attracting. Just like when you build your beautiful garden full of blooming flowers, the bees naturally come. You are not forcing or convincing people into your work; instead, you create your authority and attraction through your brand positioning, image and content, and receive with your feminine energy.

It focuses on creating resonance through your luxury brand that draws the clients to you who are desiring what you are offering. It is based on feminine energetics because when we are in our feminine, we're naturally creating resonance and attracting through our energy, brand and content we put out there. 

This is something that I have totally committed to doing in my business, and it's made a world of difference in my business. 

• I stopped sending cold DM's and prospecting.

• I stopped convincing people why I am the best in what I do.

• I stopped hustling for hours every day on social media.

• I focus on building my luxury brand and attraction-based marketing methods.

• I embody the luxury femme I am and connect energetically with my ideal client through practices like visualization and journaling.

• I build my authority through my brand and create content that speaks directly to the empowered audience who desire what I offer and know the value in the investment.

• I create options for clients to come right to me at their own time and buy from me when they're ready and trust the process

Since I started building a luxury brand that in this feminine, gentle, and quiet approach, premium clients come to me and seek me as the “go-to” luxury branding expert, because she has come to trust me at her pace, over time through my luxury brand exposures and experiences.

I attract. I call in. I receive. That’s it.

If you want to be able to build a premium brand that in a more feminine, gentle, and quiet approach without hustling for hours every day on social media, convincing and chasing, then it's time we have a chat, because this is exactly what help my client to do in my luxury brand coaching.

To your luxury brand,

Attract Million Dollar Clients in 2 Weeks

Chérie Luxury Femme,

Last week I had an incredible luxury brand coaching with one of my amazing luxury clients, and we celebrated that she got a million-dollar offer just after one week we worked together, attracted another million-dollar client the second week, uncovered her big purpose, got clear of her diamond offers that bring everything she does together, became super confident and certain who she is, shows up as a luxury brand, and is embodying a diamond femme role model for her daughter.

We both felt so grateful and almost cried on the call. That's an amazing transformation just after 2 weeks. And the shift continued this week. I received her beautiful email:

“I am so excited about the signature lux workbook completion and feel so luxuriously unique and specific to my niche after completing it. I can hardly wait for what's to come next; I feel authentically aligned and energized about my mission for the first time. I can not thank you enough for the newfound clarity, I love you so much!”

It honestly moved me to happy tears to know that our work together has created such a profound impact on her brand and life. My heart is full of love and gratitude.

It’s those moments witnessing my clients’ transformation that connect with me at my core, and remind me why I am so passionate about what I do in helping female coaches and leaders unleash the luxury icon within them, get clarity of their brand mission, increase their income and impact, and leave their legacy. 

People sometimes ask me, can you guarantee the return on investment working with you. And while, the answer is "No", I can't guarantee anything unfortunately because I cannot predict the future… I cannot guarantee how much income you will generate, but our work together will give you the wings to fly. And it's up to you how high you want to go. Even the sky is not the limit. Business tactics may make you money now. But your brand can attract clients to you for the future to come. Once you build something exceptional, your brand will market itself for you forever.

At the same time, I can tell you this… I've been observing my successful clients and I've noticed some common traits that they all have. So I can tell you that with these things your chances of success are going to be sky high.

Visionary mindset

My successful clients possess a strong sense of purpose and are passionate about their brand's values and mission. They have a long-term perspective and are willing to invest the necessary time and resources to build a lasting luxury brand. Always remember that visionaries are scarce, so is luxury and so are you.

Commitment to excellence

My successful clients are dedicated to delivering exceptional quality in every aspect of their brand and embodying their highest selves. They understand that luxury is synonymous with an unwavering commitment to being the best and providing the best.

Leadership energy

They stand in their high worth and know that luxury brands aren’t reserved for the “celebrity” or the ‘lucky ones’. They are the leader who trusts themselves, selects mentors strategically who have achieved the results they desire, shows up and implement during the entire coaching container while asking for support in the implementation process to maximize their overall success rate and catapult them to the next level.

Openness to guidance

My successful clients trust in my expertise to guide them through the process of building a timeless luxury brand and value the insights I provide. They view our co-creation as an ongoing partnership, seeking my guidance not just for immediate challenges but for long-term brand growth. This trust enables us to work together towards sustained success. And I keep holding my clients in their highest vision.

Ready Now

I don’t need to convince my clients to invest in their brand and in working with me. They come to me know that they want that exact transformation I offer and they are ready to invest now. These are the aligned luxury clients that get the BEST results out of their investment and out of our work. That’s why I don’t speak to people that need convincing. I never try to talk people into buying or working with me.

So if you're reading this, and thinking these traits sound like you, then YES, our work would benefit you massively for your next level quantum leap and growth and you will get the best results from your investment. 

My coaching program and services are for those women who are ready to claim the luxury brand they were born to have, claim the elegant life they were born to live……while being powerfully coached, guided and held by me.

Are you one of those women? If so, let’s chat.

To your luxury brand,

Are you repelling high-paying clients?

Chérie Luxury Femme,

Is your brand attracting or repelling high-paying clients?

Your brand image, brand messaging, and what you say with your brand and content can either propel your business to new heights or hinder its success, especially if your business is targeted towards high-paying clients.

In the world of luxury, perception is everything. Affluent clients and customers have high expectations and seek experiences that reflect their discerning tastes and aspirations. A brand that fails to meet these expectations will struggle to attract and retain these valuable clients. 

The transformative power of luxury branding is that it can change the lenses through which people see you and your business. By strategically crafting your brand messaging, image and content, we can shape perceptions, elevate your status, and attract a discerning audience who values your premium offers.

Luxury branding is not merely about visuals; it is more about the brand strategy and messaging together with the image that appeals to the emotions and desires of your target audience. It goes beyond the tangible and taps into the intangible aspects of exclusivity, quality, and aspiration. 

For example, my luxury branding boutique, there’s no discount. When is the last time you see Chanel or Dior have a discount sale in their boutique stores? I don’t think so. My high-paying clients receive a premium experience, gifts, surprises, and bonuses. 

If you want to attract more affluent, high-paying customers and clients to your business, you need to be aware of what language to use and not use throughout your brand presence and content pieces. 

For example, most high-end buyers will assume your product or service is of lesser quality if you use the word “Free” too much. Luxury clients appreciate the exclusivity and status associated with premium brands. If your product or service is available to everyone, it’s not appealing to them. They buy and invest in more than the product and service itself. They buy and invest in the feeling your product and service give them and the experience.

Luxury clients prioritize quality above all else. They expect products and services that exceed their expectations and provide an elevated experience. A premium brand image signals your commitment to exceptional quality, assuring luxury clients that their investment in your business will be worthwhile. They will form their first impression within the first 7 seconds when they see your brand image and presence. If your brand image doesn’t signal premium quality this one time your potential affluent client sees it, they’re going to be repelled by it and will see your business and service as not high-end.

When my high-end clients come to me, one of the first things they mention to me all the time is my brand image and online presence exudes and screams luxury and premium and that’s exactly what they are seeking. 

If you neglect to adopt a luxury brand strategy and invest in a premium brand image and messaging that attracts luxury clients, you run the risk of repelling this valuable client base. Luxury branding and positioning is about changing the lenses of how people see you. Without the right perception, you may struggle to command higher price points and position yourself as the preferred choice for discerning high-paying clients. 

In every industry and niche, there’s “K-Mart” brand and there’s “Chanel” brand. It’s up to you which one you want to be. And there’s actually more competition in the “K-Mart” level as you are competing on price like a commodity. 

When you elevate the perceived value of your brand and become the category of one, the only competition is you. Your clients will see you as a symbol of excellence and aspiration and they will be willing to pay a premium price because they perceive your offerings to be superior and exclusive.

So how to do that?  If you’re not already, start by being a luxury femme that invests in premium products and services. 

By investing in strategic luxury branding and marketing, you will position yourself as the go-to choice for high-paying clients. Not only will you attract a discerning clientele, but you will also enjoy increased profitability, brand loyalty, and long-term business growth.

If you are ready to invest in your luxury brand, let’s have a chat.

To your luxury brand,

Luxury Branding Queen