Chère Luxury Femme,
I know you adore elegance and luxury, and you desire a feminine way of building a luxury business without hustling on social media or burning out.
I know you are brilliant at what you do, and you’re ready to stop playing small and finally unapologetically show the world who you truly are, own your mastery at what you do and expand your influence, income and impact.
But you found yourself plateaued at that 5-figure or low 6-figure income level and not attracting the aligned premium clients who value your expertise and more than willing to invest in your premium offers…
Then you are probably making one of these very common mistakes I see in my clients when they first come to me that actually make you repel premium clients.
So in this E-Muse blog, I would like to go through them with you to see if you are aware of them so that you can stop being held back and start moving forward to become a luxury créme de la créme in your field with a steady stream of high-quality leads & high-level paying clients flowing into their business without hustling on social media all the time.
confuse brand with business
Your business is not your brand.
When we remove your brand from your business, you become a commodity.
It is your personal brand that positions you differently in the mind of your target premium audience, and it’s your luxury brand that influences the buying behaviour of high-end clientele on a subconscious level.
Those luxury personal brands are in demand, they don’t chase clients, they attract. When you communicate your value and brand it in a way the premium market (not the mass market) finds desirable, you become the “Birkin” in demand.
You will never fear not having premium clients or money or the lifestyle you desire. Your luxury personal brand is your asset to creating certainty for your income. Because almost every client opportunity will involve a profile search of your personal brand.
Your luxury clients are probably not sitting there scrolling through social media. But they will check your brand profile before they decide to working with you. That’s why a quiet luxury business is not relying on posting on social media all the time, but focusing on building brand assets that attract a steady stream of high-quality leads & clients into your business on autopilot.
2. from “Chanel” to “Coach”
What I have found by working with my high-end clients is that deep down you do know you desire to be a luxury brand like Dior or Chanel, you just are afraid to admit it. So you chose to be a friendly expert like Coach or Micheal Kors... Either because you are afraid you are not worthy of it or afraid of what other people will think if you claim it.
Here’s the truth: regardless of what you do, you will be judged. Humans judge. But you’ll be judged for being a high-end brand and for being a mass-market brand. Why not go for what you want?
So what’s your true desire for your brand? A Coach or Chanel?
Why you are stopping yourself from allowing this in your business?
Maybe you believe that people won’t be able to afford it if you position yourself as a luxury brand and charge premium pricing. So you downgraded yourself from a luxury brand to a friendly expert instead.
The truth is there’s Kmart and there’s Louis Vuitton in every niche and industry. Billionaires are not the only ones who buy luxury brands. Millionaires are not the only ones who buy luxury brands. Celebrities are not the only ones who buy luxury brands. You can find people buying fancy cars and watches and handbags every day. You can find people investing in 5 figure coaching programs every day.
A friendly expert struggles to showcase their value and relevance, waits for unpredictable DMs or discovery call to show up, hustles on social media with zero ROI, tries to get clients by working harder and discounting their services.
You are not a friendly expert. You are a luxury brand.
A luxury brand gives you instant credibility to your market, attracts premium clients willing to invest more, and aligns you with other luxury leaders, making client attraction easier.
3. repelling brand messaging
A lot of coaches and service providers get a pretty website and raise their prices, thinking it will position themselves as a luxury brand and attract premium clients. I see it all the time.
A luxury brand is not merely about visuals and high pricing; it is more about the brand strategy and messaging together with the image that appeals to the emotions and desires of your target audience. It goes beyond the tangible and taps into the intangible aspects of exclusivity, quality, and aspiration.
If you want to attract more affluent, high-paying customers and clients to your business, you need to be aware of what language to use and not use throughout your brand presence and content pieces. Luxury invites you into a new league of language; one that directly shows who it's for and who is not. Luxury actually qualities their clients through not just pricing but also languages.
Are you speaking to the people who are ready, or are you trying to convince people who are not ready? Where are you watering down your language, despite knowing with your whole heart and soul that you're meant to serve a different level of clients?
For example, most high-end buyers will assume your product or service is of lesser quality if you use “Sales” or “Discount” or the word “Free” too much.
Luxury clients appreciate the exclusivity and status associated with premium brands. If your product or service is available to everyone, it’s not appealing to them. They buy and invest in more than the product and service itself. They buy and invest in the feeling your product and service give them and the experience.
When is the last time you see Chanel or Dior have a discount sale in their boutique stores? I don’t think so. My high-paying clients receive a premium experience, gifts, surprises, and bonuses instead of discounts.
I know you are ready to attract high-paying clients, and build a quiet luxury business in a feminine, gentle, and soft way without hustling for hours every day on social media, convincing and chasing clients.
I invite you to co-create true luxury with me on a Luxury VIP day:
A Pre-VIP day call to identify the blockage in growing your brand and business and what to focus on our VIP day together to bring your energetic and strategic alignment
VIP day (in-person or virtual) to revamp and refine your strategy and adjust whatever is necessary (e.g. offer alignment, quiet marketing strategies, luxury messaging, energetic work and embodiment practice, etc) to get both fast and long-term results for you
1 week of unlimited Voxer or email support to ask questions, troubleshoot, and get feedback while you implement what we discussed on your VIP Day so that you are fully supported in the energetic and strategic integration
Bonus on-demand trainings: I will hand-select on-demand trainings best suited to help you achieve the goals you set for your business on your VIP Day.
To the luxury of you,
Elva
