Chère Luxury Femme,
I had a beautiful coaching session this morning with the luxury femmes in my Iconic Mastermind. One of the things we covered is the right mindset to build your luxury coaching brand, and a strong consistent online presence with magnetising content. This is the “inner work” - the foundation for your content strategy. As I always say without the inner work and aligned energy, strategy alone won’t give you the result.
Creating a lasting impact requires more than just fleeting moments of brilliance. It demands a mindset that transcends seasons and stands the test of time. So here are the 3 key mindsets and principles:
1. "Be committed to creating a life’s work, not a season."
I love this wisdom from Rebecca Campbell:
“Be committed to creating a life’s work, not a season.”
If you get overexcited and rush everything for fear of missing out, or just follow what’s trendy and wish to go viral, you run the risk of being a flash in the pan and fading away fast.
You are building your legacy. Your content is not just about the present; it's a reflection of your enduring mastery. Embrace the pleasure of the brand-building and content-creation process and stay devoted to consistently showing up for your people.
Do it for yourself and for your people. For the devotion and pleasure alone. “Create your art for life and your life for your art. Withstand the winds of time. Sustain the changing trends. Leave a legacy.”
When you show up in this way, your content becomes more than just a post or a video. It's a movement that can awaken the power within them and create a powerfully magnetic reputation for your brand.
2. “Being consistent won’t guarantee success but being inconsistent will guarantee that you won't be successful.”
Posting content on IG every day won’t guarantee landing high-paying clients if your brand positioning and messaging are off or your content is just inspirational or educational.
At the same time, if you are just showing up when you feel like it or when you want to sell a program, you won’t be successful in building a timeless brand that your people can trust.
“Being consistent won’t guarantee success but being inconsistent will guarantee that you won’t be successful.”
Trust and resonance work in ways that aren't linear. It's not like if I post this, then this exact person will buy. It's a lot more intricate and natural than that because we humans are intricate and natural.
Your audience seeks a coach they can rely on, and your commitment to delivering excellence consistently will set you apart in a world filled with fleeting trends and build a relationship of trust with your audience.
Trust that our consistent actions are weaving this energetic and tangible field that will draw in the right people at the right time.
3. "Real artists ship."
As Steve Jobs famously said,
“Real artists ship.”
I remember I first heard this when I was hesitating to post my content because I thought they were not “perfect” in my luxury standard… and my King Ryan reminds me that the creative idea/content you never implement/post, is not going to help you or anyone else. It just can’t. In order to have any kind of impact on anything, your creativity needs to see the light of day, to be given wings. Real artists deliver on them or ship them, as Job puts it.
Your consistent content creation should be followed by strategic delivery across digital platforms. Give life to your creation, allow your brand to evolve, and co-create with your people in the process. Lots of time, what I thought was not “perfect”, was actually the message my people exactly needed to hear that day.
I hope these mindset shifts will help you in the journey to build a luxury coaching brand and business with consistent content and a strong online presence, as it did for me and my clients.
Remember, luxury is not a one-time hit. It's not about the fleeting trends or the elusive pursuit of 'perfection' that the world never gets to see. Luxury, instead, is the timeless elegance that stands the test of time, leaving an indelible mark on the hearts of those who experience it. Stay committed, stay consistent, and let your brand resonate with the enduring essence of true luxury.
If you need support to build a luxury coaching brand and business with consistent content and a strong online presence that attracts high-paying clients, let’s have a chat.
To your luxury brand,
Luxury Brand and Business Strategist