Chère luxury femme,
Last week, I hosted our VIP event of the year “Luxury Branding Soirée”. During the intimate invitation-only event, my intention is to give value and create meaningful connections. Luxury femmes come together to learn, inspire, connect, share, and celebrate.
There’s the power of creating immersive environments and creating deep personal connections with women who have big dreams, who are out to live their life's purpose in a meaningful way, who are driven to make a difference in the world, and who also adore the finer things in life and live artfully, who are embodying their luxury icons and uplifting each other even higher.
“Luxury is about creating unparalleled value for clients, built on personalized touch and authentic human connections.”
Stop judging your brand success on the size of your audience.
A big audience doesn’t mean big income and big impact.
A small audience of raving fans is much better than a large audience that doesn’t care as much.
You can make bigger impact on the deep transformation of your luxury clients than thousands of people buy your low ticket program but never complete it.
You can make multi-5 figure day selling your luxury offer with only a small audience, build profit margin allows you to invest in luxury client experience and give back to your community.
When you have a 5 figure offer, you only need one client to make 5 figure rather than 1000 clients for a $111 offer.
This is how I built my luxury brand and what I help my clients to do.
Because luxury is not in the “celebrity famous”. Luxury is the personal connection and emotional impact built on the trust of your brand. My luxury clients invest 5 figures in my offer because they trust me.
How do you build that trust? The answer is in your luxury personal brand and the connection you built.
It is the art of luxury frequency, essence, messaging and visuals to position yourself as a trustworthy, highly sought-after, “category of one” in your field and create the “Birkin” level demand for your ultra-premium offer.
And that’s what I shared in last week’s Luxury Branding Soirée. I received lots of emails and messages that you cannot attend last week’s event in person as you are based in the US and Canada. So I have decided to host a virtual Luxury Branding Soirée.
Similar to the in-person Soirée, it will be very intimate and limited to 8 people so that I can have my eye on your brand and give your personalised feedback. If you are ready to toast with me and co-create the online experience, learn how to become the “Dior” or “Chanel” in your field and make a big impact and income even with a small audience, I invite you to join me to the virtual Luxury Branding Soirée.
To your luxury brand,
