Chérie Luxury Femme,
I just came back from a 2-week luxury vacation in Bali, enjoying the luxury resorts, celebrating the financial freedom and abundance my luxury business gave me, savouring the beauty of the natural beauty and the finest things in life, being in my feminine energy of receiving…
My heart is full of gratitude. I still remember the days when I was in corporate 9-5. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else: a different and more beautiful world. One where there was freedom, inside and out.
The financial freedom.
The freedom to do what I love.
The freedom to create without restrictions.
The freedom to be me.
…
And now I’ve worked with world-class female coaches and entrepreneurs to unleash their most iconic version, and helped them transform from the world's best secret to the sought-after icon in their field, attract high-end clients, and elevate their authority, celebrity, income, and impact online. Selling 5 figure offers with ease is the new normal for me. It feels surreal that I’m actually doing what I love and have the beauty, luxury, freedom I was looking for when I started my business.
Which then got me wondering....if I had to start my brand again, what would I do? Here's the 3 key things I'd focus on from the start to build a luxury brand with a lifestyle to match.
1.Use a luxury business model and focus on my signature luxury offer
Luxury brands use a top-down model. For example, Dior starts with their haute couture tailored to affluent clients; once they build their reputation and expert positioning, they expand to ready to wear; and then they leverage their brand to launch their perfumes and lipsticks.
It’s much easier and faster to create a 5 figure monthly income and establish your authority by focus on selling one signature luxury offer to a select high-end clientele who you can bring out your highest potential.
2. Focus on building a premium brand
Your premium brand is the reason why your high-end clients want to work with you and your luxury brand positioning and image separates you apart from others, and magnetise premium clients.
Investing in your brand, and you will get return not only in short time but also in long run. Every dollar, every hour, every ounce of effort poured into building your premium brand is an investment in your future self. Luxury takes time and luxury brand is timeless. Once you build a timeless premium brand, it will make itself for you for the years to come.
3. Focus on energetic and embodiment work
I focus on being an energetic match for luxury, abundance and my premium clients. Decide that's what I am available for only. Align with it, call it in, lock it in. And then watch it being magically brought into my reality. When you upgrade your identity by embodying more of your own higher versions, you radiate. You magnetise. You lead.
And as a bonus: the biggest thing I learned was to build your capacity to hold the duality, fall in love with the journey, and remember your passion is your purpose. And your purpose is to serve.
Go out, create, embody and live as a Luxury entrepreneur. After all, visionaries are scarce, so is luxury and so are you.
If you are ready to claim your luxury brand, magnetise high-paying clients, be seen as the “go-to” expert in your niche, let’s chat. This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can confidently position yourself as a luxury brand, become the "Chanel" or "Dior" in your field and the luxury femme who has it all.
To your luxury brand,
