Chérie Luxury Femme,
Are you tired of constantly chasing new clients and feeling like your expertise is being overlooked in a sea of competitors?
I did this poll on my IG story this week and so many of you said yes and “reading my mind”.
I understand how it feels. It's almost like no matter what you do, you constantly have to chase clients and convince them of the incredible value you bring.
And I'm imagining you may have already tried putting your heart and soul into crafting content and showing up on social media, sending cold DMs, offering discounts…
The truth is, this doesn't work because your misaligned brand positioning has prevented your premium offerings from shining brightly in the eyes of those who truly appreciate them.
Those luxury personal brands are in demand, they don’t chase clients, they attract. When you communicate your value and brand it in a way the market finds desirable, you become in demand.
You will never fear not having premium clients or money or the lifestyle you desire. Your luxury personal brand is your asset to creating certainty for your income. Because almost every client opportunity will involve a Google or Instagram profile search of your personal brand.
So here are the 3 steps I recommend, and what I do with my clients instead to position themselves as the undeniable leader, effortlessly attracting premium clients who are more than willing to invest in their services.
1. Clarify Your Unique Luxury Brand Identity and Excellence Selling Point
Define a distinctive brand identity that speaks to luxury and sophistication. Identify what sets you apart from competitors and craft a compelling Excellence Selling Point that highlights the extraordinary value only you can offer.
2. Understand your luxury clients, and use luxury messaging based on psychology to change the lens of how people see you
Dive deep into the mindset and desires of your luxury clients. Employ psychology-backed messaging that taps into their aspirations, addressing their needs through a lens of mastery, exclusivity and refined experience, altering how they perceive your brand.
3. Establish Authority and Premium Positioning through a premium brand image and online presence
Develop a premium brand image that oozes credibility and high standards. Curate an online presence that showcases your expertise through impeccable visuals, high-quality content, and testimonials, positioning you as the ultimate authority in your field with premium offerings.
This works because it's not about how much content you create and post; it's about whether your brand resonates deeply with your target premium audience. High-end clients are shopping for a premium 5 or 6-figure offer like yours. But if you are not positioning yourself as a high-end brand, your brand is invisible to them.
Using this method, my clients have been able to attract high-paying clients who recognize the exceptional value you bring to their lives, and are more than willing to invest in their high-ticket services.
From now on see yourself as being in a luxury brand that others need to know about. It’s just not enough to offer a service you are passionate about. You need to build a luxury personal brand, develop your own premium brand presence and assets, and claim an iconic leadership role within your niche.
If you are ready to position yourself as a luxury personal brand, coach or expert, become iconic and in-demand in your niche, and magntise high-paying clients, let’s chat. This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can become the "Chanel" or "Dior" in your field with a lifestyle to match.
To your luxury brand,
