Chérie Luxury Femme,

Your luxury brand is not a commodity.

If your potential client compares your services or programs to another and think “they are pretty much the same, I will get the one with the lower price”, then your offer becomes a commodity in their mind.

If you have a commodity offer, you will compete on price. 

A client who is going to invest 5 or 6 figures to get the results they want are not going to pick up a commodity. 

When you have a luxury brand with an unmatchable value proposition and a premium pricing model, it establishes you as your own category,  which makes it’s too difficult to compare prices. 

You cannot be compared to any other product or service available. You become iconic in your field. You become the “category of one”. 

Pricing isn’t an issue anymore because you’re the only choice for your ideal clients. People want to buy expensive things. They just need a reason.

Anyone can raise their prices, but only a select few can charge these rates and get people to say yes. Anyone can sell a program or service by offering it for a big discount, but it takes luxury branding to sell the same service or program for a premium price.

Of course, you need to deliver the result with your mastery of what you do. Last week we talked about focusing on being the best at what you do, and being the creme de la creme. (Hint: most of the time it’s the things that feel so easy to us). That’s the foundation of a luxury brand. That’s the foundation of charging premium pricing. 

I know you are good at what you do. Believe in yourself. The goal is to sell your high-end packages backed by the value of your offer. Don’t make assumptions about how much your audience will pay. My clients invest 5 figures in my offers and still think they got a great deal because the value of a luxury brand is way beyond 5 figures. 

Charge what your offer is worth. (I am not saying charge what you are worth, because you are so worthy and there’s no price that can measure how brilliant you are.) 

Usually, our limiting beliefs stopped us in the first place. The question I got asked a lot when I am on podcast interviews is that “A lot of my audience would say they worry about raising their prices. What advice would you give to them?”

I see a premium pricing model is not only necessary but also spiritual if you want to build a luxury brand. 

Premium pricing increases your clients’ results because they value your service and are heavily invested. If you want your clients to get results, they must be invested. The more invested they are, the more likely they are to achieve the results they want. If you care about your client’s results, you should get them as invested as possible.

The luxury pricing model also allows you to invest the money to make your services exceptional, provide a luxury experience for your clients and pamper your clients, invest in your growth and build the best team, provide more value…

What limiting beliefs stops you from creating your luxury brand and becoming iconic?

Maybe you are assuming you have to charge the same as everyone else in your niche; maybe you are undercharging your services to “win” more clients, maybe you are making assumptions about how much your audience will pay…

When you realise those are your limiting beliefs and break through them, you start to skyrocket your income and impact.

How much longer before you revel in the awareness that you are enough, that you've done enough, and that you're worthy of your heart's greatest desires? 

Imagine the life you dream of. Believe that it can be yours in this world of magic and miracles. Choose to live as if you know of its inevitable manifestation. Don't compromise.

I believe in you. I am here to support you to bring your luxury brand vision to life. Let’s chat.

To your luxury brand,

Luxury Branding Queen

P.S.  There is nothing you can't have. There is nothing you can't do. There is nothing you can't be.

If you are ready to become iconic and create a luxury brand with a lifestyle to match, let’s chat. It’s easier than you think.