Are you celebrating with me?

Dear Beautiful,

My soul sister bestie Lyss got married two weeks ago and I attended her fairytale wedding celebration. It was such a heart-warming, magical, love-filled wedding and it reminds me that Celebration is a form of Gratitude.

One of the fastest ways to manifest your desires is to celebrate daily. 

Celebrate yourself, your love, your beauty, your business, your life… celebrate what you are experiencing and express gratitude for what you are about to receive. 

What you cannot see now doesn’t mean it’s not happening in the background.  

When I work with my VIP clients using my signature “Luxe Femme” brand system, we work on the “Inner Work”, the “Outer Work” and the “Higher Work”. It is not just about branding; it is about having faith in yourself, faith in another, and faith in the Divine. 

To have faith in yourself is to acknowledge that you are truly gifted and back yourself 100% in all of your decisions and actions. 

To have faith in another is to experience a vulnerability of power, human experience and trust my expertise to guide and facilitate you in the process. 

To have faith in the Divine is to surrender utterly and completely to any sense of control, co-create with the Universe and know that it or something better.

Do you know that sometimes clients buy your programs years after they first found you? 

In the past two weeks, one of my luxury clients signed up for my coaching program after we first chatted mid last year. And another amazing client signed up after 3 years of following me on social media.

This happens all the time. 

But if I had stopped having faith and showing up when I didn’t make a sale immediately after posting on social media, or sending an email, or doing a masterclass… then they would never have become paying clients. 

You're here to serve, coach, and create for the long-term. Building your brand is a lifetime work, not a season. 

Have the faith and celebrate it’s coming even when nothing on the surface is happening. 

You’re sitting in the seat of your power while you create your work and share it with the world, your clients will be there for each and every time you offer them a place to work with you. 

One day, they'll be ready.

Because you were there, consistently.

Because you're a steady, shimmering presence in their life.

Because they trust you.

Because they deeply know your work.

But only if you keep having faith and showing up. 

Who do you have to become in order to have faith in yourself, faith in others, and faith in the Divine?

What can you celebrate today to express your gratitude for what you are experiencing and what you know it’s on the way?

Today I bought myself some fresh flowers just because.

I poured my sparkling water into my crystal champagne glass to celebrate just because.

I had a dance party in my office like I have won an amazing prize just because. 

Laugh, smile and celebrate. 

Lean into a way of being that is in alignment with your highest potential... when anything becomes possible.

Stay luxurious and in this celebration vibe.

Are you joining me?

I invite you to book a Luxury Brand Discovery Call with me to begin your celebration of the luxury brand icon I know is inside you.

To your luxury brand,

Elva 

Luxury Branding Queen | Creative Director | Speaker

P.S.  Begin to celebrate daily and it will change your energy, your business and your life.If you are ready to celebrate your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me. 

Dress as the woman who you want to become

Dear Beautiful,

This week is Paris Fashion week after Paris Haute Couture Fashion Week 2022 has come to an end a month ago. Creativity, extravagance, and daring are not lacking in the various shows, which results in a week full of inspiration.

You too have the power to light up any room and turn heads the moment you walk in. It’s not about being beautiful, it’s about being confident. And confidence comes from clarity. When you find your authentic personal style and dial into the top 3-5 elements of your personal brand, it’s a lot easier to find your inner confidence.

You may have heard of “The 3 Second Rule”. Research shows that people are hard-wired to judge you within 3-7 seconds of meeting you, coming to your website, or watching those first few frames of video. In just 3 seconds they decide whether they’re going to stick around and engage with you or take off and never come back. 

If you don’t capture someone’s attention in that tiny window of time, you’ve lost a critical opportunity. That person could have become your luxury client or customer, your best success story, a high-profile media appearance, a joint venture partnership that gives you exposure to thousands of new prospects, or – you name it. 

You never know who is going to find you and where they’ll first encounter you, so it’s critical to present a conscious and consistent face to the world, enabling you to transform first impressions into lasting relationships and that all starts with looking the part. 

Because the reality is if you don’t look at the part of how you present yourself to the world, don't support your message, and don't lend credibility to what you do, you’re dead in the water. No one’s going to trust you with their hard-earned money if you’re not sending signals that model your work and the transformation you promise. 

So why do we all go around expecting other people to treat us differently, expecting other people will automatically get how important our message is and just see us for who we are, regardless of whether we’ve taken the time to really put it out there in a way that commands their attention. 

When I work with my VIP clients using my signature “Luxe Femme” brand system, I help them to create their Style Story. When you dress each day, how do you want to feel? What 3 words do you want to describe your signature style? Based off what you’ve discovered, describe your dream outfit for work, play and night out on the town. What do you want people to assume based on your style?

If you want to BE someone different (your next level self), you have to DO different things. Take different actions. Do things you never would have done before.

The way you dress is a direct reflection of who you are, so dress as a woman you desire to be; that version of yourself that is the next level of where you want to be. Represent the legacy of the woman you want to establish.

It’s in committing to mastering the next evolution of who you are. 

Embodying the Icon that you are.

Once you step into this Iconic way of being, there is a completely different strategy that is befitting your elite gifts.

You ARE the value, you ARE the missing piece, you ARE the next level, you ARE the best version of you, you ARE the goal and the dream.

You are ready to have a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.

You are ready to become iconic and sell your services at luxury levels.

I invite you to book a Luxury Brand Discovery Call with me to begin your journey to the luxury brand icon I know is inside you.

To your luxury brand,

Elva 

Luxury Branding Queen | Creative Director | Speaker

P.S.  The way you dress is a direct reflection of who you are, so dress as a woman you desire to be; that version of yourself that is the next level of where you want to be. Represent the legacy of the woman you want to establish.

If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me. 

5 Keys to Create a Luxury Personal Brand

Hi Beautiful!

If you are reading this, I know you are ready to be visible, be iconic and be magnetic.

I would like to share with you some of the keys to creating your luxury brand from my signature "Luxe Femme" brand system, which integrates holistic high-end brand strategy, creative direction, and mindset and soul work to translate the essence of a woman’s soul into a luxury personal brand to help my clients increase their perceived value, expand their influence and impact.

Key # 1: Your Luxury Mindset

Cultivating the mindset is the first thing to build your luxury brand, the mindset around money, selling and marketing, being seen, putting yourself out there...etc.

For example, are you worried about other people’s judgment when you put yourself out there? Are you worried that you are not good enough? Do you have the belief that selling and marketing are sleazy and shameful? Are you afraid of owning your true desires? Do you believe having influence and fame is bad?

I can give you all the brand strategies. But you won’t get results until you drop all the stories and negative belief systems around being worthy, being seen and having influence.

You are good enough. It's safe for you to shine bright and be famous in exactly the ways you want to. When you desire to be seen, from a loving and service-based place, you are able to use your gifts, voice, vibe, and wisdom to serve and inspire others. This is about purpose and impact.

It's time to show up with purpose and passion. It's time to develop a mindset that supports you in creating the person you want to be and the brand you desire to build. Let your beautiful thoughts bloom and change the ones that don't in line with your brand.

Key #2: Your Brand Essence

What is your vision? What do you desire to feel? What are your core values?

When I asked these questions, many women will tell me "Elva, I don't know." But the truth is they DO know deep down inside, but they just afraid to express it and the truth of who they are. Your brand will fold itself to you as you allow yourself to feel better and better about the truth of who you are.

You choose how you want to show up in the world in a way that is authentically you. Your brand values should be in line with who you are and your desired feelings.

They are your internal brand guide to help you make any decisions about your brand.

Once you identify your desired feelings, anchor them by writing on your mirror, putting them in your wallet, using as computer password, setting iPhone reminders...If you like creating beautiful visual feelings, you can create a picture board for my desired feelings.

So beautiful, who do you want to be? What do you want to feel?

Key #3: Your Brand Muse

A luxury brand won't try to market to everyone because it dilutes its message.

Who is your brand Muse?

WHO your target market is is much more important than the WHAT you are offering. Think about your WHO before the what you will offer. Your services are not for everybody.

What is her pain?

I use Maslow's hierarchy of needs to help my clients better understand the needs of their dream clients. Luxury brands don't market to the lowest level of need such as physiological or safety needs. They market to people who are at the level of self-actualization. High-end clients are usually at higher levels of esteem and self-actualization.

How can your services solve her pain?

When you direct your product or services to the subconscious desires of your premium client, you will start to attract them. Remember your high-end client is not buying a "product/services" she is buying a "transformation".

Key #4: Your Brand Visuals

Branding is not merely images, colors and fonts, but that is a big part of it. Visuals have a huge impact on our emotions and it directly determines the connection your clients and audience have with your brand.

High-end clients are shopping for a premium 5 or 6 figure offer like yours. But if you are not presenting yourself as a high-end brand, your brand is invisible to them.

Wanna know the secret to live on brand? J'adore your life NOW.

If your brand value is beauty, don't wait till you have a dream body;

If your brand value is abundant, don't wait till you are a millionaire;

If your brand value is loving, don't wait till you meet your Prince Charming...

If you want to live on brand, stop waiting for the perfect timing / body / people to come, start to create that feeling now!

Ask yourself:

1) What do I desire?

2) Why you desire it? How would you feel if you have it?

3) How can you create that feeling now into your life?

Building your luxury brand involves cultivating an authentic confident inner world as well as a magnetic luxe outer world because you cannot live on brand by doing one without the other.

If we want to draw an experience to us, we can’t look for it. We have to become it.

You believe it.

You embody it.

You become it.

I know you are ready to become a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.

I invite you to book a Luxury Brand Discovery Call with me to begin your journey to the luxury brand icon I know is inside you.

To your luxury brand,

Elva

P.S. Once you step into an iconic being, there is a completely different strategy that is befitting your elite gifts. If you are ready to stand in your power as a luxury brand, take your brand to a higher level to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me.

Your Net Worth is Not What’s Standing in Your Way to a Luxury Brand

Hi Beautiful,

Have you been delaying creating your luxury brand until you achieve a certain net worth status? Think that you need to achieve "a certain number" before you’ll "allow" yourselves to start your level up? 

Think that your net worth is what’s standing in your way to a luxury brand? Then you have it backwards

When you embrace your power as a luxury brand who is standing in her high-worth, knows that she is so much more than her net worth, and starts seizing the "now" and owning the ability to lead and inspire …that’s when you’ll begin to see shifts in your brand, business, life and net worth.

The mindset, energy, thoughts and emotions that brought you to this place are not going to suddenly make you become the next-level version of yourself.

If you want to be a high-level international coach or expert, offering a bespoke premium service for a select high-end clientele to whom you can bring out your highest creativity and expertise, create more income, impact, and influence,  then you need to embody that woman ...now.

If you are delaying your next level upgrade. Deep down here's why:

You don't believe you can have it.

You don't feel good enough for it.

You believe something bad will happen when you get it.

You feel guilty, greedy, selfish, or wrong for wanting it.

…

You don't show up for it.

Here is a practice I coach my clients to become conscious and strategic about how you show up – for yourself and others – and how you live your personal brand in the day-to-day. 

I would like to write your je ne sais quoi in 6 words, 3 words about how you want to be and 3 words about how you want to interact with others. Then remind yourself of those words on a regular basis how you want to show up in the world and interact with others. For example, revisit this every morning, before you write an email or blog post, before a sales call, before you step in front of the camera, on stage or on a webinar, etc. This will help you bring your next-level self forward and really turn up the volume on your energy and presence, until you’ve practiced it so much it becomes automatic.

When you accentuate a small selection of carefully chosen traits.... specific qualities that are already there in the background... you suddenly have the power and ability to step into the most impactful version of you.... the version of you that allows you to show up fully as your version of next level and best self regardless of how you’re feeling or what’s going on in your life. 

This is the version of you that rises to each day, each interaction and each opportunity.

This is the version of you that people will resonate with, follow and fall in love with. 

This is the version of you will make more income, impact and influence by being who you truly are.

Only the space that is created when you step out of not enough and scarcity, and back into sufficiency and abundance. 

Enough time.

Enough presence.

Enough possibility.

Enough sufficiency.

Enough money, clients and flow.

Enough of everything you need and desire.

In trusting your enoughness, you step into the energy of sufficiency, and in the energy of sufficiency, your body exhales, because you know you are a luxury icon standing in your high-worth and owning your power to lead and inspire.

You are ready to have a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.

You are ready to become iconic and sell your services at luxury levels.

I invite you to book a Luxury Brand Discovery Call with me to begin your journey to the luxury brand icon I know is inside you.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

P.S.  I see you as a luxury icon, the next super star. You matter and I’m grateful you’re here.

If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me. 

Client Success Story - 6 Figures in 6 Months with a Luxury Brand Uplevel

Hi Beautiful,

I have just celebrated the Lunar New Year. We’re experiencing a surge of creative energy right now as the cycle of the Earth enters into its birthing of this year’s bounty. 

Now is the time to really reclaim who you are and step up to honour yourself in a powerful and renewed way.

It’s the time to liberate yourself from your need to be anything other than who you absolutely are.

And have a deep belief in yourself, who you are, how you show up, what you're meant for, and how you're manifesting it. 

Have a deep belief in your own capacity to recalibrate to the next level of success, impact and income.

Have a deep belief in your ability to call in dream high-paying clients, opportunities and money.

Have a deep belief in your ability and capacity to create and share your gifts with the world, make a bigger impact.

I would like to share with the success story of my luxury branding client - the Award-winning Quantum Healer Mell Balment. In the interview, we talked about:

• How she steps into her luxury brand and own her power as a luxury icon to lead and inspire

• Her new luxury brand visual identity.

• How her brand uplevel helped her make 6 figures in 6 months.

If you feel inspired by her success story, I want to tell you that this is possible for you and is meant for you too. We wouldn't be able to feel something we don't care about and which is not already in our energetic frequency. 

This is what is awaiting you, here and now. Dare to claim that space in your energy and take a massive leap in your physical reality towards it.

And I am here to support you in taking the quantum leap and unleash your luxury brand …

Are you ready to have a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact?

Are you ready to become iconic and sell your services at luxury levels? 

I invite you to book a Luxury Brand Discovery Call with me to begin your journey to the luxury brand icon I know is inside you.

To your luxury brand,

Elva

P.S.  Check out the interview with my amazing luxury branding client - Award-winning Quantum Healer Mell Balment. In the interview, we talked about:

• How she steps into her luxury brand and own her power as a luxury icon to lead and inspire

• Her new luxury brand visual identity.

• How her brand uplevel help her make 6 figures in 6 months.

I see you as a luxury icon, the next superstar. You matter and I’m grateful you’re here.

If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me.

Are you marketing to the primal wants of your dream clients?

Hi Beautiful,

A luxury brand won't try to market to everyone because it dilutes its message. 

Luxury brands are exclusive. The clients of luxury brands long to differentiate themselves and they want to feel special, unique, accomplished, and even rewarded for their success.

Who is your dream client for your luxury brand?

Think about your WHO before what you will offer. Your services are not for everybody.

Nor should they be. 

And you need to understand what subconscious desires she has and what pain she has. Because we make purchasing decisions with our emotions and then justify them with our logic.

Why do they need or want your product or service over other options? What are the subconscious desires of your high-end client?

Luxury brands don't market to the lowest level of need. They market to people who are at the level of self-actualization in the Maslow's hierarchy of needs. High-end clients are usually at higher levels of esteem and self-actualization.

What is the pain they are relieving when using your product or service? When you understand the pain, then you can understand the pleasure.

When you direct your product to the subconscious desires of your high-end client, you will start to attract them. Remember your dream client is not buying a "product" or “services”, your high-paying client is buying a "transformation".

A Queen does not chase. She transforms. My question for you is that in order for you to do your best work and help your client transform, who do you need to be? Who are you choosing to be? 

Embodiment is one big piece when you create your luxury brand. 

If you haven’t read my e-mag “Luxury Branding - The Essentials”, you can read it here to learn about how to magnetise premium, high-paying clients with the power of a luxury brand.

The destination is not “there”, it is “who”.

Who you are dictates everything.

Are you a Queen in command of her power to lead and inspire?

Are you ready to have a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact?

Does your brand reflect the luxury icon you are and the high-quality services and transformation you offer? I invite you to book a Luxury Brand Discovery Call with me to find out.

To your luxury brand,

Elva

P.S.  A Queen does not chase. She transforms. My question for you is that in order for you to do your best work and help your client transform, who do you need to be? Who are you choosing to be?

If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to a Luxury Brand Discovery Call with me. 

Stand in your power as a luxury brand

Hi Beautiful,

Some said luxury is superficial. I discovered that it can be spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world. 

Luxury does not have to be something, it can be a feeling, a more expansive way of expressing yourself in the world. A luxury brand is not about Dior or Chanel. It's standing in high worth and owning your ability and power to lead and inspire.

That is my definition of a luxury brand. And it really resonates with my clients.

A premium brand fully represents the icon you are and a brand magnetising high-paying clients are the direct outcome. Standing in high worth and owning your power is what it takes to create this outcome.

And that is usually what scares us most. There's that little girl inside of us who wants to be liked. 

Being a luxury brand, however, demands that we speak our truth, set strong boundaries, make tough decisions that may not be liked by others.

That’s really the real reason that stopped lots of talented female coaches and founders step into their next level of success. What they truly fear is not success itself, but ‘making’ people mad or unhappy.

So how do you not let that fear stop you from your next level of success, income and impact?

The answer to this is simple, but not easy.

However, if you’re here reading this, I believe you’re ready for it.

Be who you are and make the shift to “I’d rather be respected than liked.”

This is something I know to be true because I’ve seen it happen over and over again with successful clients, friends, colleagues, and myself: When you have a brand and an online presence that reflects your true identity and express it powerfully, the world re-arranges itself to gather at your feet.

There will be people that don’t like you. But those are your tribe will love you. Remember you are not for everyone. 

It’s scary, which is why I say it isn’t easy - but the people who everyone admires have been courageous enough to do this.

I am so grateful to have worked with so many amazing ladies who stand in high worth and own their ability and power to lead and inspire!

Love and Gratitude from my client the luxury icon Mell Balment. See the testimonials from my amazing clients  here

I cannot wait to meet the next superstar - YOU! 

Imagine how it will feel knowing that you have a mindset and a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.

If you are ready to stand in your power as a luxury brand, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to book a Luxury Brand Discovery Call with me to learn more about working with me privately to up-level your income and impact in 2022.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

P.S.  If you’re here reading this, I believe you’re ready for it. Ready to stand in your power of a luxury brand. I want you to take all of who you are into what you are creating so you can make it more impactful as you step into your next level of success in 2022.
If you are feeling called to work with me to create an online presence that fully represents you, your passion, expertise, and unique sense of style, so that your high-end clients are drawn to work with you, I invite you to a Luxury Brand Discovery Call with me.

Do you have resistance stepping into your luxury brand

Hi Beautiful,

I want to share with you a story I heard. It’s about two caterpillars who spy a butterfly overhead?

One looks up longingly. The other snorts, “You’ll never get me in that contraption.” 

You may be feeling the same about stepping into your iconic luxury brand. Part of you really wants to stand in high-worth, create your luxury brand, own your power to lead inspire and make more income and impact. The other part, not so much. As a result, you find yourself stuck in Resistance.

Resistance is not bad, nor does it mean something’s wrong. Resistance is a normal, natural, inevitable reaction to change.

In fact, resistance is actually good. It’s a sign you’re going to the next level.

And resistance isn’t the problem, it’s a symptom of something deeper. It’s about your subconscious belief. 

I invite you to look deeper whenever you have resistance and draw back the curtain and expose the truth.

What’s the real reason stopping you from owning your luxury brand and making 6 or 7 figures in your business? What’s the benefits you will get if you keep playing small? And is that really true?

Then I want you to think about stepping forward as the iconic version of you. 

So what does this picture look like for you? What is the impact you could make in the world? Would you be able to serve, give and play at the highest possible level? 

Discover some of the bespoken luxury branding we have created in our studio here

Imagine how it will feel knowing that you have a mindset and a premium brand that consistently brings in high-end clients while you have more freedom to do what you love and create a bigger impact.

Where you’ll be able to work less and create consistent $50k +months and beyond?  

Where you’ll have a business that supports all of your soul’s desires - calling in your soul sister clients that you love, working with people that get amazing results, spending more time off doing things you love and spending time with your loved ones…

If you are ready to overcome your resistance, take your brand to a higher level in 2022 to set you apart from other experts, and attract more high-end clients, who value your work and are willing to pay for your premium products and services online, I invite you to book a Luxury Brand Discovery Call with me to learn more about working with me privately to up-level your income and impact in 2022.

To your luxury brand,

Elva

P.S.  I always remind myself  why I am doing what I do - To have an impact in the world through what I create, how I connect with women and see my clients grow and transform their brand into the reflection of who they really are, create beautiful things in the world that remind women of their beauty… and have the freedom to what I love and spending time with my loved ones…

I now only have 10 spots available for the entire year for my signature “Haute Couture” Luxury Branding experience to help you launch your luxury brand for 2022. If you are feeling called to work with me to create an online presence that fully represents you, your passion, expertise, and unique sense of style, so that your high-end clients are drawn to work with you, I invite you to a Luxury Brand Discovery Call with me.