Luxury In Person Branding Experience

Hi Beautiful,

A key part of standing out online, being memorable, and attracting the right premium clients is a high-quality iconic brand image.

People are not just buying your services, they are buying what your brand stands for and your brand image says a lot about you without any words! How your clients see you is how they will relate to you. Visuals have huge impact on our emotions and it directly determines the connection your clients have with your brand.

High-end clients are shopping for a premium 5 or 6 figure offer like yours. But if your online image doesn't make them want to stop and select you, then no amount of advertising or PR will boost your high-ticket sales.

Your brand image is so important because when you can be easily recognized by your high-end clients, it can lead to high-ticket sales.

My private clients invest thousands of dollars to work with me because they are able to generate tens and hundreds of thousands of dollars in return with a luxury brand image. 

Beauty is intrinsic in luxury but online it doesn’t come easily for everyone. In the last two weeks, I have guided the members in The Luxury Coach program through a proven process to create a luxury brand image, starting from discovering the Luxe Femme Brand Archetype, the colours, fonts, to creating an iconic logo, luxury photoshoot and premium website.

And I am so excited to let you know that you can work with me in a VIP 3-day intensive to create your luxury brand image. I got asked so many times about when I will open my in-person VIP day again in the past year. 

I am now inviting you to three luxurious life-changing days with me in Melbourne this October. During our time together, you will walk away with: 

• Crystal clarity of your luxury brand essence and a luxury brand messaging to position yourself as an authority and leader in your field.

• Your signature personal style and brand image guide

• Luxury brand photoshoot including make-up and hair styling

You will also be pampered with a luxury hotel experience, fine dining, spa treatment, etc. 

As you are reading this, I know there’s a luxury brand in you.

I know that you've always known you are meant to do something big and you are determined to fulfill your soul’s calling.  

I know you've always pictured yourself having this luxurious, stand-out brand that is built on purpose. 

It’s time to step into your luxury icon status. 

Building your luxury brand is not just about you, it’s about owning your mastery, showing up as an example so that others can see what’s possible when they work with you.

Claiming the luxury icon identity is the norm inside of my group program and all of my clients.

You should claim it too.

Because you are a luxury icon standing in high worth and owning your ability to lead and inspire.

Because you can create beauty, abundance, and impact through your life’s work and show others what’s possible.

I believe in you. 

My gift is in seeing your potential, uncovering your luxe essence, and translating it into a luxury brand for you. 

It's time your brand image matches your inner luxury icon.

I have no doubt this 3-day VIP Intensive will transform your brand to a luxury level. Reply “Luxury Icon” if you feel called to work with in this container. I will personally reply to you with all the details. There are only 3 spots available.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Express yourself through the beautiful art of styling

Hi Beautiful,

Fashion and interior designs are two things that truly speak and show someone’s personality and style. 

I had so much fun in the training session with the members in The Luxury Coach program. We talked about finding your luxury je ne sais quoi, and expressing it through your signature personal style.

You have the power to light up any room and turn heads the moment you walk in. It’s not about being beautiful. It’s about projecting your energy and personality into the world with confidence.

There are many different types of fashion styles to inspire you, and you can even adapt them to your own lifestyle and body. From a more classic approach to an everyday casual intake of fashion, it is not about putting you into a box, it’s for your inspiration and it’s up to you to find your path and express yourself through the beautiful art of dressing up.

“Everyone has their own Style. When you have found it, you should stick to it.” - Audrey Hepburn

Your style is a form of art to let you express yourself and show your personality. 

Your personal style is the visual presence and energy that you project; it’s about the way you look. It’s the choices you make about your clothing, accessories and grooming, and the way you put them together to reflect who you are and what message you want to send to others about yourself.

Every day when you get out of bed and get dressed, you are making your signature statement. A message is always received by people you come into contact with in 3 seconds or less, whether that message is consciously received or not. So, what messages are you sending today? 

You have choices. It is entirely up to you to exercise discretion and choose what is best going to serve your brand direction while honouring who you are as an individual.

Designing interiors is very similar to personal styling. Just like pulling an outfit together is very much like designing a house interior. Fashion is about combining colors, patterns, and textures. Interior design is exactly the same. You can layer and play with the overall design just like you would do with detailing an outfit and you can consider lighting fixtures to a room as jewelry is to an outfit.

How can you bring your signature personal style into your office and your home?

Follow me on Pinterest for more luxury branding and styling inspiration.

I am interviewed by Neepam, leading success & money mindset coach, in her 3-day event “Millionaire Queen WIthin Summit” and shared more about luxury branding. 

You can get your complimentary ticket here 

There will be Freebies, Checklist and Guides to get you started on a new Journey of UNLEASHING your INNER QUEEN. You will find it valuable to support your journey of creating wealth and time freedom in your life. 

Some of the topics covered:

• Creating a Luxury Brand

• How to Create $100K business without FB Ads

• Unleash Your Confidence & Become Unstoppable

• Triple Your Impact and Profit with Speaking 

• Get clients on demand and map out your path to $100k

• And so much more…

My interview about “Creating a Luxury Brand” will be released on 10 August 2022 at 9:00 am EST.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Activate Your Millionaire Queen Within

Hi Beautiful,

When my clients come to me, I often hear the same few questions:

-How do we position ourselves as a leading expert or brand?
-How do we attract and resonate with high-end clients?
-How do we deliver a cohesive brand voice that expresses our excellence?

To achieve your luxury brand success, how you convey your message matters.

Brand messaging is a key part of your luxury brand. And One of the core messages is your vision and mission statement. 

Your vision and mission statements are powerful tools that convey the purpose and direction of your luxury brand, call in and unite your community towards a clear purpose together.

My vision is that as women are embodying their luxury icon and leaving their legacy, however large or small, the world is touched by our presence. It’s shaped by our light and the ripple effect we are creating.

My mission is to help female coaches and founders become the most iconic version of themselves, turn their dreams into reality and visions into visuals, one luxury brand at a time.

When I meet my friend Neepam Jain, our vision and mission bring us together. Neepam is a leading success & money mindset coach. Her passion is to help others achieve limitless personal and financial abundance which has powered her vision, “where every human has the ability to unlock their greatness.”

She is hosting a 3-day event “Millionaire Queen WIthin Summit” that I am very excited to be a part of it. 

It is her hope that she can reach other women just like you, who are looking to either start, expand, or tweak their existing businesses and maximize their inner potential & activate their inner millionaire.

We want you to have more income, impact and create a business that is aligned with you so you can activate your inner millionaire and leave your legacy.

Register here with your complimentary ticket to tune in.

There will be Freebies, Checklist and Guides to get you started on a new Journey of UNLEASHING your INNER QUEEN. You will find it valuable to support your journey of creating wealth and time freedom in your life. 

Some of the topics covered:

• Creating a Luxury Brand

• How to Create $100K business without FB Ads

• Unleash Your Confidence & Become Unstoppable

• Triple Your Impact and Profit with Speaking 

• Get clients on demand and map out your path to $100k

• And so much more…

Enjoy your complimentary ticket here

See you there.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Find Your Luxury Brand Muse

Hello Beautiful,

Remember the ‘little black dress’ that Audrey Hepburn donned in Breakfast at Tiffany’s? Known as one of the most iconic dresses in cinema history, it was designer Hubert de Givenchy’s ode to the actress — his muse for nearly a decade.

"His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of personality," said Hepburn.

In the world of fashion, muses are usually a source of creative inspiration for the designer. 

Muses are not just for designers. 

Muse goes back to Greek mythology when several of Zeus’s daughters were seen as goddesses inspiring certain arts and sciences. For instance, Calliope was the muse of epic poetry, while Terpsichore was the muse of dance.

Humans inspire humans in the journey of perfection and creativity in the pursuit of excellence - such is the story of muses. 

Luxury, which is deeply rooted in the core foundations of beauty, innovation, perfection, and, above all things, mastery, has found inspiration in muses who move the brand towards greatness.

As you are reading this, I believe there’s a luxury brand in you, and you are a creator and trendsetter leaving your trademark and legacy. 

In thinking of the muse in your luxury brand context, a brand muse is someone who inspires your to do your best, most innovative work. There are levels to this and having a muse gets you to a higher level.

Cultivating a brand muse takes strategic work, and I guide my clients through a proven step-by-step process. And the inspiration that results can help you create relevant and remarkable brand communications that are cohesive and authentic and provides a focal point to attract your dream luxury client.

Because a luxury brand won't try to market to everyone because it dilutes its message. Luxury brands are exclusive. The clients of luxe brands long to differentiate themselves, and they want to feel special, unique, accomplished, and even rewarded for their success.

WHO your offer is for is much more important than the WHAT you are offering. Think about your WHO before what you will offer. With a luxury brand muse in mind, you can avoid:

• Getting distracted by what others are doing, you’ll stick to what works for your luxury brand muse.

• Being drawn into technology or brand channels just because they are the new, shiny things; instead, they’ll have to speak to your luxury brand muse.

• Losing sight of your brand values and legacy — your luxury brand muse keeps you authentic and aligns you with your legacy work.

Reflect for a minute. Does your brand turn heads? Does it turn the right heads?

If not, I would like to invite you to a luxury brand discovery call to start the journey of finding your brand muse and calling in your dream luxury clients.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

A Quest for Your Luxury Brand Essence

Hello Beautiful,

How can you stand out from the crowd and become the only choice for your ideal clients?

The answer to this is simple, but not easy.

However, if you’re reading this, I believe you’re ready for it.

Be who you are.

When your brand reflects who you are, and what your unique gift is to the world, magnetic things happen. There is no one on the planet like you. There may be people who offer the same service or product as you – but no one can offer it like you can, or has your unique viewpoint, creative expression, or story.

This is something I know to be true because I’ve seen it happen over and over again with successful clients, friends, colleagues, and myself: When you have a brand that truly reflects your essence, the world re-arranges itself to gather at your feet.

Building your luxury brand is not about becoming some perfect, idealized version of YOU. It’s not about putting on a mask on who you think you need to be -- rather than who you are really are. 

It is all about embracing your unique essence. 

Sometimes the "highest", “brilliantest”, “bestest” version of you is possibly also what’s made you uncomfortable. So we hide from our true essences and hide from the light inside of ourselves because that light was so big it cast a shadow. 

Luxury branding is about finding that light inside of you and let it shine bright so that you can inspire others to do the same.

All branding at its core is basically about figuring out how one thing or person is different from another. How are you different from everyone else who does what you do? 

If you’re able to understand, express and embody what makes you different in a way that deepens your perception of value to your audience, then you can start to charge more and more for what you do and be seen as a luxury brand because they believe that you’re the only one who can help them. 

So how to do that?

Just like making a unique perfume from flower essences, I guide my clients go through a step-by-step proven process to extract their unique essences and turn them into their “signature luxe parfum”, so they will be very, very clear about what they are all about and what makes them stand out.

We had so much fun in my group coaching program “The Luxury Coach” this week as I guide my clients on a quest to their unique luxury brand essence, and create their luxe formula for their “signature luxe parfum” using their essences for the base note, heart note and top notes.

A luxury brand becomes powerful in that you’re choosing to prioritise or emphasise the elements that really reflect the essence of who you are, and you’re stripping away or de- emphasizing the things that don’t matter quite as much. 

Are you ready on a quest for your luxury brand essence to know what makes you powerful, what makes you unique and special, and what makes you stand out, which parts of yourself to leverage and how?

I would like to invite you to a luxury brand discovery call to start the journey.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

The Luxury Model

Hello Beautiful,

“That was a powerful session yesterday, thank you!” My heart is full of gratitude when I received this email from one of my beloved clients and members of The Luxury Coach program. 

I am grateful that my work is making a difference in my client’s brand and business. And I would like to share a bit with you about the powerful content we covered in the Luxury Coach program this week.

The LUXURY Model.

Being a luxury icon and building your luxury coaching brand is not about simply creating a high-ticket offer and raising your prices. It is so much more than that.

It means you step into your true genius zone to elevate, to create, to innovate, to lead, to shine, to change, and to leave your legacy. 

The LUXURY Model is for those of you who desire to run a world-class brand by being who you truly are.

Don’t let all the mainstream tactics limit you. You can create something that transcends all limits of what we have been taught we can be, do or have.

Both luxury brands and mainstream brands have their own place. But if you are reading this, I believe the Luxury Model will resonate with you more. 

It’s an elegant way to run a luxury brand for personal brands - icons. You will adore a luxury model.

The Luxury Model comes down to these 6 key strategies. And it is also an energetic sequence. Because the strategy is only as good as your energy. 

Just like two persons can carry the same Hermes bag but the energy can be totally different. One with the intention to show off and get approval from others; the other really appreciates its beauty and quality and appreciates herself carrying the bag… You can smell the energy difference straight away. 

The same applies to your strategy. The energetics is in everything you do. True luxury is elevated energy. 

Marketing a luxury brand is targeting a very specific audience. And asking them to invest in a luxurious want - not a necessity. It’s marketing through desire, hope, magic, joy, and bliss, through an expansion-based strategy.

Here are the questions I've been sharing with my clients and I would like to share with you too:

What do you choose to be?

How can you embody it more?

How can you honour your true desires and show up as who you are so that you can inspire your audience to be who they are?

How can you live your brand and model your work in the world so that your audience can see the possibilities for themselves when they say yes to working with the one and only YOU?

How can you keep yourself stay in that expansive energy and help your clients see the vision and possibility that they cannot see for themselves?

I see you as a luxury icon. I believe there’s a luxury brand in you. 

If you are ready to unleash the luxury icon within you, I am here to support you.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Your passport to luxury

Hello Beautiful,

La dolce vita. The sweet life means something different to everyone. To some, it’s Manhattan's metropolitan lifestyle. To others, it’s a glass of wine by the fire. To some, it’s the hug with your loved one at home.

Same with Luxury. Luxury means something different to everyone. I talked about this in the first group coaching call this week with the amazing members of my “The Luxury Coach” program. 

So what’s your definition of luxury? What does a luxury brand mean to you? What’s the identity you are embodying?

Here is my definition. My identity. My manifesto.

I am an energetic match to a luxury brand.

I am an energetic match to a luxury icon.

I help women around the world create luxury branding and unleash the luxury icon inside of them.

A luxury brand is not about Dior or Chanel. It's about standing in high worth and owning your ability to lead and inspire.

It's about embodying a higher frequency and high-level transformation yourself and then extending them to your clients.

It's about acknowledging your own mastery at what you do, creating at the highest level, and claiming a high value for what you do.

Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world.

Luxury is a feeling, a more expansive way of expressing yourself in the world.

Luxury takes time and a luxury brand is timeless.

I celebrate each step on this beautiful journey.

As I am embodying my luxury icon and leaving my legacy, however large or small, the world is touched by my presence. It’s shaped by my light and the ripple effect I am creating.

Luxury itself does not give us power. Our power comes from the choices we make, choices that reflect who we are, not who or what someone else wants; choices that accelerate our growth, not placate others.

You’ve got your passport to luxury.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

The Luxury Coach - The door is now open!

Hello Beautiful,

The doors are open to The Luxury Coach - 10 Week Luxury Brand Coaching for Female Coaches. 

Inside this program, we help online female coaches elevate your brand to a luxury level, attract premium clients, become a premium coach and increase your influence, income, and impact.

Are any of these things true for you?

- You feel your current branding doesn't feel like you or reflect what you really and you know deep down that your brand could be much better…

- Your website's not doing much for your business and you sometimes feel embarrassed sending people to your website

- You'd love to work with high-paying clients and uplevel your business to 6 figures and beyond…... but you don't have the confidence in your current branding and online presence to ask for a higher price and don’t know the right steps to take to make yourself a premium brand

- You’d like to get your message out there in a bigger way, uplevel your business, and make a bigger impact

If you resonate with any of this, then The Luxury Coach program is for you.

If you're planning something big, you'll know that getting your branding right is going to have a huge impact on your business. Up-leveling your brand and becoming the “Dior” or “Coco Chanel” in your field is the fastest way to get your message out there and get known, increase your profits, and be the undisputed leader in your industry.

Imagine…

- You see your essence come alive not only in all your brand elements but also in the way you show up in the world aka your personal signature style

- You actually feel proud showing off your website to your clients and peers instead of cringing every time someone asks for your website details 

- Your clients no longer compare you to your competition because you've claimed your place in the industry as an haute couture brand

- You're so proud of your visual elements and your personal style that you wanna wake up and be visible EVERYWHERE

- You finally feel confident to charge 5 or 6 figures for your signature high-end offers  and work with high-paying clients who sing your praises & get amazing results

In case you haven’t heard, I announced a special bonus for the first 5 ladies who signed up for The Luxury Coach program with the paid-in-full option. 

On top of working with me in The Luxury Coach Program, if you are one of the first 5 people to sign up and choose to pay in full, you will also get the bonus of:

A VIP Intensive with me (worth $1,800) for personalized coaching and guidance on your brand

We will start in the week beginning 27th June 2022. During the 10 weeks:

WEEKLY TRAINING

Each week, with training and experiential exercises, you'll work step-by-step through the signature Luxe Femme Brand system. 

A weekly Workbook will help you focus your work and will serve as a record of your progress. The refined contents of your workbooks will become your Luxe Femme Brand Book.

WEEKLY COACHING

You will have one group coaching session every week to have my personal support and have my eye on your brand during the coaching sessions. 

We'll review your progress, answer your questions, and work on your business, brand, and mindset challenges using a hot seat format.

PRIVATE SESSION

You will also have access to a private 45-minute coaching session with me to use at any point throughout our journey for personalized guidance, support, and expert vision of your brand (an $850 value).

PRIVATE GROUP 

You will also have a high-vibe supporting private group of Luxury Queens just like you to uplift each other even higher!

I can’t wait to work with you and unleash the luxury icon inside of you.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

P.S. The Universe loves speed. Only the first 5 Pay-in-full will get this bonus and slots will be filling up fast. 

Join The Luxury Coach

Not sure if The Luxury Coach is the right program for you? DM me on IG @elvali.luxurybrandingqueen