What Makes a Luxury Brand

Chérie Luxury Femme,

When we think about ‘Luxury Brands’ the main factor that we mentally gravitate towards, is the sheer exclusivity, the high-end eminence and the high price tag associated with it. 

So what defines Luxury? What makes a luxury brand? 

While some would see the word “luxury” itself as something too 'extravagant' or 'expensive', if you are in my world reading this, I know you define luxury differently. I personally see true luxury as a high frequency and it is a necessity in my brand and life.

Some said luxury is superficial. I discovered that it can be spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world. 

Luxury does not have to be something, it can be a feeling, a more expansive way of expressing yourself in the world. 

Being a luxury brand is embodying a higher frequency and high-level transformation yourself and then extending them to your clients. That is my definition of a luxury brand, which I shared in my Luxury Manifesto Masterclass. 

I believe that elegance, abundance mindset, gratitude, soul desires and embodiment are all integrated within the realms of true luxury and building your luxury personal brand.

As I always say “A luxury brand is not about Dior or Chanel.” At the same time, there is no denying that we can learn a lot from Dior or Chanel and those big-name luxury brands about luxury branding. 

What makes a Birkin bag so desirable?  What is the psychology behind luxury brands? Why are people willing to pay a higher price for these luxury brands compared to similar products or services in the same category? 

Here are the 5 characteristics of luxury brands that you can apply to your own brand:

1. A luxury brand is exclusive and usually has natural scarcity

Exclusivity means they are not available to everyone. It makes the clients feel special, unique, accomplished and even rewarded for their success. Because the high-end clients long to differentiate themselves.

I work with my clients to incorporate "exclusivity" into their brand. For example, when you think of a luxury brand, the goods or services are usually handcrafted, expensive to afford, or limited in edition. For those of you who are coaches, you can set the criteria regarding the clients you want to work with, limit the number of clients you work with or limit your 1- on-1 time with clients.

2. A luxury brand has an emotional connection to its clients

Do you know the #1 reason people buy luxury goods? It's not because of the superior design or craftsmanship. It’s the emotional reason. People want to reward themselves and show they “made it”. 

I work with my clients to find the emotional reasons people invest in working with you.  You might be selling a feeling, an experience, or a cause. An emotional connection to the clients distances a luxury brand from mass-market brands. It causes a subconscious response that is beyond our cognitive brain. It makes your high-end clients have a profound connection to your brand and brand story. 

3. A luxury brand portrays quality in design and performs at an experiential level

Timeless swirls, dynamic hues and precise detail. It lives in an environment of detail and performs at an experiential level  - store or website experience is detailed and unique. 

Think of Dior House and their haute couture, the details, the quality, the customised service…

From their designs, to the elegant details they integrate in their collections, the brand always has their high-end clientele coming back for more. Look at your business as a pursuit of excellence in every sense of the word–production, knowledge, customer service. Your high-end clients can tell the difference from the details. 

Your online presence is your haute couture show; your personal branding is that haute couture attire. Does your online presence reflect the luxury icon you are? 

4. A luxury brand has a high perceived value and corresponding pricing

An unusual phenomenon occurs - demand can increase when the price increases. It’s called a Veblen good.  A Veblen good is a type of luxury good for which the demand increases as the price increases, in apparent contradiction of the law of demand. 

People associate price with quality. For example, think about where would you go if you’re shopping by price only? If you’re shopping for style, quality, and service? And if you’re shopping for luxury and prestige? Your mind automatically ranks different brands.

Pricing is an art and I guide my clients to create high-perceived value and pricing that aligns with their brand positioning. You can make your own services or products become more desirable at higher prices.

5. A luxury brand is associated with PR, media, celebrities, and leaders

You don’t have to partner with a celebrity to become a luxury brand, but you do have to consider who you are partnering with, your media appearance, your social media, etc. What do you see when you google yourself or your brand name online?

Also, customer reviews, client case studies and testimonials are one of the most powerful sections on your website to increase your brand credibility and establish yourself as the expert. 

In conclusion

Luxury is a state of elegance. It is something that is considered to be expensive, rare, and highly desirable, meets the highest standards of quality, craftsmanship, and design, and is often associated with status and social prestige. 

Ultimately, the perception of "luxury" hinges on the extent to which a client's connection with a luxury brand evokes feelings of luxury.

Luxury brand, it’s very you. I believe there’s a luxury brand in you. If you are ready to stand out as a premium or luxury coach or expert, uplevel your online presence to a luxury level, elevate your brand image, and become the go-to luxury brand for your dream clients, I invite you to a luxury brand discovery call with me and map out your luxe plan.

To your luxury brand,

Luxury Branding Queen

P.S.  I see luxury as a high frequency. I believe that as you courageously step into your luxury brand and authentic power, let your light shine, expand your influence, income and impact, you will inspire others to do the same. I see you as a luxury icon. 

Elevate Your Personal Brand with Luxury Personal Branding Photoshoot

Chérie Luxury Femme,

You probably heard the “7-second rule”. 

It is a concept that refers to the idea that people form a lasting impression of someone or something within the first 7 seconds of an initial encounter. The same applies to your luxury personal brand. 

Just like love at first sight, your ideal client can fall in love with your brand based on its visual identity and messaging. Your brand image can be powerful and long-lasting, influencing how your clients feel about your brand for years to come.

Your luxury personal brand image is not just about looking good in photos. It's about presenting yourself as a credible and trustworthy authority in your field. By investing in your personal brand image, you'll be able to communicate your expertise, values, and unique brand message in a way that resonates with your audience and builds trust.

With a world-class team in luxury branding, fashion and photography, I am very excited to present you our first luxury branding in-person experience in 2023 to help you elevate your visual identity and make a stylish iconic impact with your luxury brand image.

The experience is not just about taking stunning photos. I will work with you to identify your unique brand message and ensure that your visual presentation aligns with your brand vision and values. We also offer image consulting services that will help you refine your personal style and present yourself with confidence and authority. 

Here are what is included in the luxury 3-day in-person experience:

Day 1

We will spend the morning in a luxurious private venue and vision your upgraded luxury brand identity. I will help you uncover your luxury brand essence, your luxe factor and formula, and your luxury brand strategy based on The Luxury Model. We will finish the first session with a beautiful lunch together. In the afternoon, I will help you get the clarity of your luxury brand muse, craft your luxury brand messaging and compile a luxury brand profile for you.

Day 2

We will start the day uncovering your je ne sais quoi and your signature personal style. You will have a personalised shopping experience with the lead personal stylist in my team. You will end up the day with a luxurious spa treatment.

Day 3

You will spend the day enjoying a luxurious photoshoot experience at 3 locations.  You will have the top makeup artist and photographer in my team along with myself to support you the whole journey to make sure you get magazine-quality photos that reflect your true essence. We will end up the day with a fine dining experience to celebrate.

I am very proud to introduce to you the awarding winning photographer you will be working with - Forough Yavari.

About Forough

“Forough Yavari is a highly skilled and experienced portrait and fashion photographer with a passion for capturing the beauty and essence of her subjects. With a background in fine arts and years of professional photography experience, Forough has developed a unique style that combines classic elegance with modern aesthetics.

She has worked with a variety of clients, including fashion designers, models, beauty pageants, actors, and business professionals, to create stunning portraits that capture their personality and showcase their best features. Whether shooting in-studio or on-location, Forough has an eye for detail and a talent for lighting that allows her to create images that are both striking and natural.

In addition to her work as a portrait photographer, Forough has also established herself as a highly sought-after fashion photographer. Her images have been featured in numerous publications and websites, and she has won multiple international awards for her exceptional work in both portrait and fashion photography. Her photographs have been exhibited in galleries and art fairs worldwide, and her talent for capturing the essence of her subjects has earned her a reputation as one of the most talented and innovative photographers in the industry. ”

Your brand image is so important because when you can be easily recognized by your high-end clients, it can lead to high-ticket sales.

My private clients invest thousands of dollars to work with me because they are able to generate hundreds of thousands of dollars in return with a luxury brand image.

Beauty is intrinsic in luxury but online it doesn’t come easily for everyone. You are invited to work with me in a VIP 3-day intensive to create your luxury brand image in Melbourne, Australia.

To your luxury brand,

Luxury Branding Queen

P.S. A key part of standing out online, being memorable, and attracting the right premium clients is a high-quality iconic brand image.

People are not just buying your services, they are buying what your brand stands for and your brand image says a lot about you without any words. How your clients see you is how they will relate to you. Visuals have a huge impact on our emotions and it directly determines the connection your clients have with your brand.

Are you ready to uplevel your brand image? If so, Luxury In-Person Experience is perfect for you.

Expand Your Income, influence and impact with a luxury brand

Chérie Luxury Femme,

Are you struggling to attract dream clients, charge a premium rate, and make big income and impact while fulfilling your soul's purpose? 

Do you feel like your current brand is not aligned with who you are and your vision and you are not confident in your current online presence?

Do you feel difficult to build your brand awareness, attract speaking opportunities, be featured in major publications, and become the sought-after authority in your field?

You are not alone. These are the common reasons why my clients come to me in the first place.

A luxury brand that truly reflects your iconic essence gives you clarity, confidence and alignment, and expands your influence, impact and income. 

How would your business and life change if your premium brand is an authentic reflection of the iconic YOU and you are proud to show off your luxe brand and online presence with confidence and pride?

How would your business and life change if you were able to charge a premium rate, attract your dream high-end clients, and become the sought-after authority in your field?

How would your business and life change if you could have the income and freedom to live your life by design, adorn yourself and travel in style, take care of the ones you love, give back and become a philanthropist? 

That is all possible. My clients have increased their income and influence, got speaking opportunities and partnerships, and found mainstream media exposure… created a brand and life filled with luxe and purpose.

I would like to celebrate the continuous wins of my luxury icon client Mell Balment, 1% Leadership Coach & Multi-Award Winning Quantum Healer. Since the last interview with Mell about her 6 figures in 6 months with a luxury brand uplevel (you can watch it here), Mell has continued winning the award -  International Coach of the Year 2022, won 3rd in the Speakers Slam Branding competition, been featured in major media, got speaking opportunity and collaborate with big names….

Recently she has also launched her own magazine. In the editor’s letter of this special edition, she shared her iconic personal branding journey. 

“My favourite compliment was when hiring an American marketing company. They started by saying they already knew me and my brand! Have worked with Elva previously, my testimonial was memorable for them! Now THAT’s powerful branding working passively for me! (They also told me her website is the most elegant they have ever seen).” 

“The most tangible ROI was winning 3rd for the Speakers Slam Branding competition, against a heap of amazing international speakers and coaches! That definitely made my investments in their expertise worthwhile!”

I also shared my story from a “Good Girl” to “Luxury Branding Queen” in this issue. You can enjoy the full magazine here. 

As Mell says, “Coming cross Elva was in fact, a bit of an accident. I wanted to update my website with my new images and create a gorgeous new feel. What started with a request for some webpage design guidance, led to a complete rebrand.”

I believe the “accident” is because our energy attracts each other. We attracted each other for our iconic co-creation, for a big purpose.

I deeply appreciate my co-creation and relationships with my clients. Their success is my biggest gift. A big theme for me personally this year is simplifying down and serving a small number of people really deeply and well, as I have further limited my high-level 1:1  availability this year.

If you are reading this, it is not an accident. If you are ready to uplevel, I am here to help you spread your wings.

To your luxury brand,

Soul. Luxury. Brand.

Chérie Beautiful,

Your soul had a dream, your life is it. When you create a luxury personal brand aligned with your soul’s purpose, you are turning your soul’s dream into reality. 

Here are some steps, guidance and soul enquires to help you create a soul-aligned luxury brand.

1. Dare to SHINE YOUR LIGHT

“It is our light, not our darkness, that most frightens us. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

~ Marianne Williamson

Creating your very own personal brand is all about finding that light inside of yourself and letting it shine, so you can light up the world and inspire others to shine their light just by being who you are.

You started your business because you desire more than a 9-5 job and you know deep in your heart you are called to answer your true calling.  But if you don’t know how to show the world who you truly are through an authentic soul-aligned premium brand, it doesn’t matter how many certificates you have, how much experience you got, or how talented you are at what you do… your gift, your talent, your message, your passion cannot be found and heard.

When it comes to how people perceive you and why they choose to buy from you or work with you, 80% is based on who you are and how you show up in the world. People are looking for brands they can connect with these days. Brands that reflect who they are or who they aspire to be. It’s who you are that inspires other people to say yes to who they are. It’s who you are that creates connection and trust with your audience. That’s the only way to link our souls to theirs and form a lasting bond. And that’s one of the most beautiful gifts we can give to ourselves and to our audience.

2. ANSWER YOUR SOUL’S CALLING

“In the beginning, I just wanted to find a designer. I found someone much more valuable in the process - ME.”

It all starts within. Personal branding is about working out who you are and what makes you different in a way that resonates with your ideal client.

I see lots of new coaches make a costing mistake when they first launch their “brand”: they go to a website or graphic designer before they figure out the foundations and essence of their personal brand. It's a very costly mistake because they end up with a brand that is not them, a website that doesn't resonates with them and a business that doesn't attract clients. They shy away from showing the website and brand to others, cannot book clients, lost confidence in themselves and wonder what's wrong with them.

There’s nothing wrong with you. You just need to step into that authenticity and figure out your personal brand and what makes you unique in a way that resonates with your ideal clients. When you do that, it's like magic that changes everything.

Designing your brand starts with the inside job first. It's not just a logo or website. I work with my clients through the Luxe Femme Brand process to design their luxury brand. And the first step is to discover your brand essence that answers your soul’s calling and get crystal clarity of your brand message that speaks to the heart of your ideal client.

Soul Enquiries:

• "What lights you up?

• What are you called to do?

• What message are you meant to share?"

3. Let BEAUTY light up YOUR SOUL

“Beauty is a necessity, not a luxury.”

As your luxury branding coach and creative director, it’s my passion and job to take the beautiful, soulful message of who you are and find the most beautiful and elegant way to bring it all to life, to channel those unique qualities and characteristics into the key assets of your personal brand and all the ways you express this in the world in a simple, chic and beautiful way - everything from the brand color, fonts.. to a website, social media, business materials.

Beauty is the light of your soul. I adore beautiful things and nothing brings me more joy than creating a beautiful brand presence for my clients that lights up the soul. 

As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. Everything I do exudes style, elegance, and timelessness because these are a necessity, not a luxury. The visual expressions create a vivid set of associations in the hearts and minds of your audience. It’s the gut feeling, the mental image, the first words that come to mind when your audience hear your name, see your logo, and land on your website.

Soul Enquiries:

• "What’s the feeling you want to create in the hearts and minds of your audience?

• "How can you channel your best inner world to the outer world so everyone you meet can feel your passion and inspiration?"

4. Luxury is Spiritual

“A luxury brand is not about Dior or Chanel. It's about standing in high worth and owning your ability to lead and inspire.”

It's about embodying a higher frequency and high-level transformation yourself and then extending them to your clients.

It's about acknowledging your own mastery at what you do, creating at the highest level, and claiming a high value for what you do.

I believe luxury is spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world.

Luxury is a feeling, a more expansive way of expressing yourself in the world.

Luxury takes time and a luxury brand is timeless.

Soul Enquiries:

• “What does luxury mean to you?”

• “What does a luxury brand mean to you?”

5. See Your Luxury BRAND IN FULL BLOOM

“Live on brand - Be Your Brand In Every Moment & Every Interaction.”

You want to create your personal brand in a way that you can fully model and own, not just today but year after year because you are your brand. You want to live your brand, be your brand in every moment & interaction without feeling like a fraud or putting on a mask that just isn’t you.

You probably already heard the clichéd statements “Be authentic” or “Just be you.” by many personal brand experts. While I do agree that being authentic and being who you are in your personal brand, I believe that in order to allow you to lead and make the impact you want to see in the world, your personal brand is more than “Just be you”.  I believe Personal branding is all about becoming the best version of yourself without changing your core values or the essence of who you are. It’s about working on our light, accentuating and magnifying the best of who you are, stepping into your role as a messenger, and owning the qualities that allow you to shine your light and inspire others.

Be visible, be courageous. Take a stand for what you believe in and live your message. Be visible with yourself and your tribe and create a brand experience that lights up the soul.  

There is nothing more beautiful than going on a personal growth journey to become who you truly are, share your unique talents and message and step into your light for the world to see.

When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same.

Paradoxically, personal branding is about you but at the same time, it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready and will accept the call to adventure that only you can offer.  

It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income, and really change people’s lives -- not just with what you do but with WHO YOU ARE.

Soul Enquiries:

• "How can you live your luxury brand so that you can inspire your audience into action and create the change I want to see in the world?

• “How can you live your message and model your work so that your audience can see the possibilities for themselves when they say yes to working with you?"

If there’s one thing that I’d like you to remember, it’s that you are the single biggest asset in your business. You are reading this for a reason. If you were not meant to fly, why would you have those wings? Don't give up on your dreams. 

The real work in up-leveling your brand is to stop doing the same old thing you've always done. You will need to let go of your old identity and refuse to fall back into familiar terrain. I know you are ready. Let’s chat to see how I can help bring your luxury brand vision into reality.

To your luxury brand,

Luxury Branding Queen

Editor’s note: blog last updated on 1 February 2023

5 Keys to Create your Luxe Personal Brand and Stand Out

Hi Beautiful,

You are reading this because you are ready to stop playing small. Not anymore.

You're different. 

You long to SHINE.

You have a beautiful soul message and a gift to share.

You are a lover of art, beauty & refined luxury — with a definitive preference for clean, sophisticated, contemporary visuals.

You prefer style over spreadsheets. Couture over corporate suits. Dior over deadlines. You're a luxury brand and business in the making. It's your time to become the superstar of your business and the woman who has it all.

I have worked with world-class female coaches and entrepreneurs to unleash their most iconic version and translate it into a luxury brand with a magnetic premium online presence. Here are my top 5 keys to help you build your luxury brand and transform from the world's best secret to the sought-after icon in your field, attract high-end clients, and elevate your authority, celebrity, income, and impact online.

1. Cultivate Your Luxe Mindset

Your luxury brand starts with having an abundance mindset towards money, wealth, and luxury.

If you want to create a stylish and luxe outer world in your brand, you must begin to cultivate your inner world with abundance thoughts that are aligned with your brand. Every thought in your mind is a creation. Your beliefs shape your brand, your business, and your life.

Your luxe mindset will help you unlock your abundance potential and help you create your luxury future. My life shifted when I started working with my mentor on my mindset, who helped me understand that it is possible for me to lead a fulfilling life doing what I love and have financial abundance and freedom. I manifested my desires in my life and become more confident and comfortable in myself and my brand. Cultivating the mindset is the first thing to build your luxe brand because, without that, you can never have a luxury brand from the inside out.

Your luxe mindset begins with a decision. Make a decision to change. That's it. Every great transformation starts with a decision to change.

Say it out loud: Today I am making a decision to change. I choose to think in grateful, abundant, loving ways when it comes to my money, my wealth, and my brand. Because it is an act of love toward myself. And when I am more loving toward myself and my brand, I am able to add more value to the world.

What's your decision today, gorgeous?

Do you have a luxe mindset that is in line with your luxe brand? What do luxury, money, and influence mean to you? Is there a money block stopping you from your luxury brand success? Book a complimentary Luxury Brand Discovery Call and let’s find out.

Let your luxe thoughts bloom and change the ones that don't in line with your luxe brand.

2. Discover Your Luxury Brand Essence

An emotional connection to the customer distancing a luxury brand from mass market brands. Your premium clients don't buy what you do. They buy why you do it. Your vision, desired feelings, and core values are the essence of your luxury brand.

What is your vision? What do you desire to feel? What are your core values?

When I asked these questions, many women will tell me "Elva, I don't know." But the truth is they DO know deep down inside, but they are just afraid to express it and the truth of who they are. Your brand will fold itself to you as you allow yourself to feel better and better about the truth of who you are.

I have created a brand value list to help you identify your core brand values. 

You choose how you want to show up in the world in a way that is authentically you. Your brand values should be in line with who you are and your desired feelings.

My desired feelings are Freedom, Adore, Chic, Ease, Joy. They are my internal brand guide and I check with them before I make any decisions in my business and life.

Once you identify your desired feelings, anchor them by writing on your mirror, putting them in your wallet, using them as a computer password, setting iPhone reminders or you can create a picture board for your desired feelings!

So beautiful, who do you want to be? What do you want to feel?

Not sure about your brand essence? Want to get clarity? Book a complimentary Luxury Brand Discovery Call and let’s talk.

3. Get Clarity of Your Luxury Brand Muse

A luxe brand won't try to market to everyone because it dilutes its message. Luxury brands are exclusive. The clients of luxury brands long to differentiate themselves and they want to feel special, unique, accomplished, and even rewarded for their success.

Who is your luxury brand muse?

WHO your target market is is much more important than the WHAT you are offering. Think about your WHO before what you will offer. Your services are not for everybody.

What are her desires?

You need to understand what subconscious desires she has and what pain she has. Because we make purchasing decisions with our emotions and then justify them with our logic.

I use Maslow's hierarchy of needs to help my clients better understand the needs of their dream premium clients. Because luxury brands don't market to the lowest level of need such as physiological or safety needs. They market to people who are at the level of self-actualization. High-end clients are usually at higher levels of esteem and self-actualization.

How can your services solve her problems?

When you direct your product to the subconscious desires of your high-end client, you will start to attract them. Remember your dream client is not buying a "product" she is buying a "transformation".

I encourage you to create a mood board for your dream client. What does she look like? What is her lifestyle? What does she attract to?

Here is my mood board for my Luxury Brand Muse “Elle”:

She has always had the vision of being a high-level international expert, offering a bespoke service for a select premium clientele to whom she can bring out your highest creativity and expertise, making a big impact and fulfilling her soul’s purpose while living an elegant beautiful life and enjoying the finer things in life.

Her Characteristics: High-vibe, Positive, Grateful, 100% committed

Her Desires: Freedom, Shine, Beauty, Impact

Her Needs: Needs, Clarity, Clients, Money, Confidence

Her Challenges: "Not good enough", "Not being liked", Confusion, Lack of confidence

Her Behaviours: Instagram, Growth, Healthy lifestyle, Empowered Buyer

J'adore your Luxury Brand Muse! If you don't know who your brand muse is or are not sure how to communicate with your ideal clients, book a complimentary Luxury Brand Discovery Call. I would love to help you get the clarity and call in your dream luxury clients.

4. Create Your Luxury Brand Visuals

Branding is not merely images, colours, and fonts, but that is a big part of it. Visuals have a huge impact on our emotions and it directly determines the connection your clients have with your brand.

A Brand Mood Board sets the mood for your brand and helps you get a better sense of the direction you want to go in when it comes to your brand's design and provides a constant source of motivation as you navigate your journey to where you want to be.

Here is how:

1. List the top 3 luxury brands you resonate with visually and why. What's your favourite handbag brand, shoe brand, and clothing label?

2. Create a Pinterest Board for your brand inspiration. Then look at what overall style aesthetic shows over and over again in your Pinterest board images. What is the main 2 colour on your board? What types of photos do you choose most?

3. Choose the main colors and fonts you will be using in your branding.

4. Choose the creative visuals that represent you and your brand values.

5. Create your mood board where you take all of your creative visual standards and put them into one place.

Here's an example of my own mood board:

I want you to take your time to really think about it so you don't choose something now and change it completely in a few months.

Remember choosing your colours, fonts, aesthetics, and style need to be an intuitive process. Let your decisions be guided by who you truly are and what you are inspired by. This is the secret to creating the brand visuals that your dream client will fall in love with.

Do you want me to personally create a mood board for you? Book a complimentary Luxury Brand Discovery Call and let’s talk.

 5. Live on Brand as a Luxury Femme

 Wanna know the secret to living on brand? J'adore your life NOW.

If your brand value is beauty, don't wait till you have a dream body;

If your brand value is abundant, don't wait till you are a millionaire;

If your brand value is loving, don't wait till you meet your Prince Charming...

If you want to live on brand, stop waiting for the perfect timing/body/people to come, and start to create that feeling now!

Ask yourself:

1. What do I desire?

2. Why do you desire it? How would you feel if you have it?

3. How can you create that feeling now in your life?

For example, I desire to go to Paris. I adore Dior couture. Because I love the feeling of elegance, chic, feminine. So I put on my favourite Miss Dior perfume every morning. I buy myself a bunch of fresh roses every week. I indulge myself with beautiful French manicures...These little things that I incorporate into my daily life make me feel elegant, feminine, and chic. And they permeate my life and my brand. That is what living on brand is all about. And when you do that, you attract your desires into your life. That is how I manifested a life filled with elegance, abundance, and of course, working with my dream luxury clients and fulfilling my soul’s purpose.

"Only now I imagine myself in the future looking back at myself as I am today. I see how smart, beautiful, and fortunate I am, and all the many options I have open to me. I bring that loving perspective into the present moment and seize all those options in the now." - RuPaul

I believe there’s a luxury brand in you. If you are ready to stand out as a luxury brand with a premium message and image online, elevate to your iconic, next-level signature style, and work with your dream high-end clients, I would like to invite you to a Luxury Brand Discovery Call to unleash the luxury icon inside of you.

To your luxury brand,

Luxury Branding Queen

P.S.  My work is my art. Where spirituality meets luxury. I integrate the science of mindset work with the art of luxury branding. 
If you want 2023 to be the year where you are standing out as a luxury brand with a premium message and image online, elevating to your iconic, next-level signature style, and working with your dream high-end clients, book your complimentary Luxury Brand Discovery Call and let’s chat.

Editor’s note: blog last updated on 23 January 2023

5 Steps to Activate the Luxury Brand in You

Hi Beautiful,

Activating your luxury brand is NOT to figure out what other high-ticket coaches or experts are doing in your industry and then become some sort of watered-down version of someone else’s brand.

What you are here on this earth to do is to be fully YOU and unleash the luxury icon inside of you. There is no one like you, your energy, your traits, your experience, your knowledge…

Your only job is to go all in to live your brand and let you be the luxury messenger for your brand message.

Here are the 5 steps to help you do just that.

1. Owning your true desires

What do you truly desire?

When I asked myself what I really wanted, my answer was loud + clear:

To do the things I love every single day that make the world a better place while surrounding myself with beauty and enjoying the finest things in life. I love indulging in a piece of chocolate every day. I adore the stunning Dior couture. I desire to take my parents to travel around the world in first class…

Your desires don’t need to make you a martyr where you’re of service to the whole entire world. You don’t need to justify your desires. If you desire a beautifully hand-crafted Lady Dior bag (just like I do), that’s perfectly perfect. I’m cheering you on. There’s nothing wrong with your desires.

But so many of us do not dare to own our desires.  We’re afraid of what others would say. We are afraid of being judged. We are afraid of being rejected for our desires. But dear, you know what? if you’re not owning your desires, you’re rejecting YOURSELF!

So what are your deepest desires?

2. Making your desires your brand

Embrace your desires into your brand. Because that’s the true you.

For me, when I started to own my desires and not hide them, my brand and business started to blossom.

I defined what luxury and a luxury brand mean to me. I created my luxury manifesto and unapologetically share my message of luxury branding. My brand also stands for elegantly incorporating luxury into your daily life to allow yourself to become that luxury femme of your luxury brand.

So what can you start to incorporate into your life to make your desires your living brand?

Do you desire to travel in luxury and host luxury destiny events but are worried about what your spiritual clients would think of you? The truth is your ideal clients will be attracted to you once you start to embrace those desires into your brand. 

3. Living your desires and living on brand

Embrace it into your everyday life. Breathe it, live it!

Start with little things. If you desire a Lady Dior bag, you don’t necessarily have to buy a bag in order to embrace it.

Ask yourself, why do I desire the bag?

Is it because you love the feeling of elegance it brings? Then start to incorporate the feeling into your daily life, now.  For example, buy yourself fresh flowers, put on Miss Dior perfume every morning, having a bubble bath.

You can start to live a luxurious life right now.

Living your desires every day and you can’t help but be alignment with who you truly are.

4. Sharing your brand message in an authentic way

You may have heard of “Fake it ‘til you make it”.

I believe in the opposite: “Be it until you become it!”

I love what my mentor Tara Marino says, “Beauty is TRUTH.” Sometimes it’s scary to show the world who we truly are. But that’s the only way for you to stand out from the crowd with confidence inside out.

Start where you are.

On a recent coaching call with a beautiful client, she confided she wanted to incorporate travel photos on her website but she hasn’t traveled much yet. We’ve mapped out a plan for her to start where she is now to incorporate travel photography into her brand, so she can express her true desires, now and connect with her true tribe, now.

Your luxury brand is about you but at the same time, it is not. It is about what you stand for and the message you are sharing. Let your message be the message. Let yourself be the luxury messenger. 

5. Matching your brand with the luxury online presence it deserves

Do you have a website shame? Is your website and social media presence not in alignment with your brand?

Your brand’s external appearance must be aligned to it’s essence.

A well-designed premium online presence that aligns with your luxe femme brand archetype will showcase the true essence of your brand to the world and make you truly live on brand from inside to outside.

A premium brand identity and online presence will attract, engage and compel your ideal high-end clients to do business with you. It'll help you communicate your message, put your business in the category of one, and enable you to get to where you want to be, faster. Not to mention the intangible effect that the boost to your confidence and clarity will do on your business.

As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. You decide how you want to show up every time your ideal client land on your website, social media, etc.

I work with world-class female coaches and entrepreneurs to unleash their most iconic version and translate it into a luxury brand with a magnetic premium online presence, so that they can transform from the world's best secret to the sought-after icon in their field, attract high-end clients, and elevate their authority, celebrity, income, and impact online.

I believe building your luxury personal brand involves cultivating an authentic confident inner world as well as a beautiful and stylish outer world because you cannot be your brand by doing one without the other. It all starts with your desire and living it daily.

Are you ready to embrace all of you, unleash the luxury icon within you, and become the "superstar of your brand"? Book your complimentary Luxury Brand Discovery Call and let’s chat. It’s easier than you think.

To your luxury brand,

Luxury Branding Queen

P.S.  You can’t expect others to invest in themselves through you at a level greater than you’ve invested in yourself. Are you living and breathing your luxury brand?

Owning your luxury desires is not bad, unspiritual, or superficial. The art of luxury branding is a noble art.

Are you ready to embrace all of you, unleash the luxury icon within you, and become the "superstar of your brand"? Book your complimentary Luxury Brand Discovery Call and let’s chat. It’s easier than you think.

3 Steps to Unlock Your Luxury Personal Brand Using Your Feminine Energetics

Hi Luxury Femme,

Hope you had a magical holiday. I am back in the luxury branding boutique and excited for 2023. 

I have decided that 2023 will be the most opulent year of my life yet. I can feel it in each cell in my body. Every day, I follow my heart and instinct down this luxury path, operate in the quantum realm, and see evidence from my imagination rather than evidence from my physical world.

I used to define abundance and luxury in terms of ultimate freedom and feeling like I have more than I need. As I evolved, I view it in terms of generosity, sharing and community.

I am so grateful to have attracted you into my life in this online world. I believe in the law of attraction and I don’t believe that in life there are coincidences. I'm so excited about this year and all the amazing ways my team and I plan to help you achieve your goals.

I believe that as we are embodying our luxury icon and leaving our legacy, however large or small, the world is touched by our presence. It’s shaped by our light and the ripple effect we are creating.

Abundance isn’t truly abundance unless it’s shared. And when we’re giving from a place of abundance and love, it feels like receiving. And opening yourself to receiving is the key to tapping into the feminine energetics. 

As we open ourselves up to life’s fullness, life in turn becomes fuller. When we pause to see the grace in life, and when we pause to see and support a fellow sister and truly see them, we are in turn blessed.

Here are the 3 steps I use and help my clients to unlock their luxury brand using feminine energetics:

1. Set your intention and decided it’s done

“You get what you intend to create by being in harmony with the power of intention, which is responsible for all of creation.” — Wayne Dyer 

Having clear intentions and elevated emotions is a game-changer. Unapologetically owning your desires is magic.

What is your intention for 2023 and your luxury brand? Have you decided that it is already your reality and your job is just to show up for the process?

2. Embody the woman who represents your luxury brand

Your identity makes who you are.

Be the woman who knows who she is and what she wants, who steps up to the centre stage of her life and shows up in the world in her own unique style.

The woman who lives artfully and passionately and enjoys the pleasure and luxury of her elegant life while taking the right action towards her dreams.

The woman who embodies style, elegance and beauty in everything she does, who creates a life she truly adores and who becomes her most confident, elegant and radiant self.

Then and only then will you see your brand and business blossom.

3. Live your luxury brand and take inspired actions

Your luxury personal brand is about the way you live. 

I set the intention and visualise in my mind about what I want to feel, who I desire to become, what I desire to do in my day and that is my internal brand guide. It guides me to embody the woman I want to be, how I show up, what I'll create in my branding and business.

It leads me to live on brand every day.

My life and my brand cannot help but bloom.

And my dream board cannot help but become a reality.

Beauty and luxury are daily in my life.

I am living my life as an elegant opulent connoisseur.

Now it's your turn. 

Imagine...

Everything on your vision board is your reality.

Everything you daydreamed is your life.

Everything you ever wanted you own.

And the life you wish to live, is yours.

...

So, what can you incorporate into your life or what decisions can you make today that will help you start stepping into your desires and living on brand? 

Is it buying yourself a beautiful bunch of flowers?

Is it putting on your best dress and favourite perfume?

Is it working with a coach to build a brand and business she truly adores?

...

Whatever it is, start now.

This will be your year.

If you are committed to say "Yes",  let me show you the "how". 

If you are 100% committed to your desires for your luxury brand, I am gifting you a complimentary luxe plan session to help you create a plan to make your luxury brand vision a reality and unleash the luxury icon in you. If that's you, let's chat.  Just you and me.

To your luxury brand,

Wish you a new year filled with true luxury

Hi Beautiful,

This has been a beautiful year co-creating with my luxury femme clients to build their luxury brands and create more impact, income and influence; supporting women like you from all over the world to embody their luxury icon. 

And I deeply appreciate you and I am truly inspired by all the transformation you shared with me.

You left the ordinary path and aim for the exceptional.

You silenced your fear and shared your truth and authentic brand messages.

You stopped playing small and started unapologetically owning your desires.

You did what you dread instead of staying where it’s comfortable.

You took the courage to claim your power to lead and inspire as a luxury brand.

…

Allow yourself to fully appreciate how precious and magnificent you are. 

Allow yourself to open and receive a greater level of love, abundance, and fulfilment.

Allow yourself to end this year with heartfelt gratitude and love and let it prepare a new foundation for the new year. 

A new year filled with true luxury, which is not measured in terms of mansions, servants, cars, chauffeurs, designer clothes, and real estate, but

• In impact, fulfilment, confidence, freedom, inspiration, beauty and philanthropy;

• In clear conscience, abounding health, heightened frequency, rich thoughts, and deep awareness.

• In harmonious relationships with others, full of love with yourself, connection with your soul, and grounded peace of mind.

It is your duty to fulfill your mission and vision and live a truly abundant and luxurious life. Because it is from true abundance and power can we truly make a difference.

You’re the vibration. You’re the movement. You’re affecting everything.

We’re all tempted to tell ourselves stories about our limitations. It’s important to remember there is divinity in every one of us. No one is excluded. We really are that big. We really are that unlimited.

Thank you. I appreciate you.

Happy holidays and I’ll talk to you in the new year.

Cheers to your luxury brand,

Elva xx