Celebrate with Me

Hi Beautiful,

Celebration=Gratitude.

Last week, I celebrated with the luxury icon members in “The Luxury Coach” program for completing the 10-week immersion experience with me. I am so proud of and so happy to see their transformation and stepping into their luxury icon version of themselves. My heart is full of gratitude when reading all those beautiful words from them.

“I got clarity on my vision, my luxury brand and my brand muse. Got great feedback on my book cover to be published, excellent art direction for my photoshoot. I got inspired to create my unique model of real transformation for enlighten women leaders. I am ready to write the content of my website.”

“My energy is higher and I feel very connected to my luxury iconic future self. I now nourrish my vision everyday.”

“I now have the confidence to share a new online offering”

“ I have a deeper trust in honouring my vision, and confidence in trusting my own creative self-expression”

“The experience is priceless.”

“Elva Li is modeling herself the Luxury Iconic brand.”

“The activations was wow powerful.”

“Love how you bring together the practical, spiritual and feminine energetic aspects into the branding concept”

“I adore being in your beautiful energy!”

“Thank you Elva, you have created such a comprehensive program that's infused with everything you stand for. It's evident you have invested extensively and are truly embodying everything you teach. This program is presented so beautifully and is a true reflection of your Luxury Icon!”

“Thank you Elva Li to create such a beautifully designed program and model for us. You are an inspiration. Like you said. I believe in you and love you.”

I invite you to join us to celebrate who we are and who we have become along the journey of unleashing our inner luxury icon and our luxury brand!

When you allow yourself to celebrate every step along the journey, that you appreciate an experience and you are saying to the Universe THANK YOU!

Celebrate daily...in all way-always.

Even you are still in the in-between part…

Where you're no longer the caterpillar but not yet the butterfly.

You don't yet know who you are. And you are no longer what you were.

Trapped inside old skin with a desire to stretch wings that have not yet formed.

This is rebirth.

Celebrate darling. 

The work you have done on yourself, and the work you will continue doing (inner, outer and higher work), will have a profound, far-reached effect: on you; on your loved ones; on your current and future clients; on their loved ones; on their clients; and the ripple effect …

My vision is that “as women are embodying their luxury icon and leaving their legacy, however large or small, the world is touched by our presence. It’s shaped by our light and the ripple effect we are creating.” 

My intention is to help more and more luxury icon to become the most iconic version of themselves, turn their dreams into reality and visions into visuals, through The Luxury Coach program. 

I believe there’s a luxury brand in you. I see you as a luxury icon.

The next round of “The Luxury Coach” immersion will be open at the end of this year. You can join the waitlist right here and you will be notified when the enrolment is open.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

The Art of Luxury Branding

Hi Beautiful,

I love fine things in life and luxury experiences.

And I am all about alignment and integration of inner work (mind and heart coherence), outwork (strategy and visuals) and higher work (spiritual and energetic work) when building your luxury brand.

But it wasn't always like this.

For years I followed "the rules" and what the experts told me to do in business.

And I invested hundreds of thousands of dollars doing things following the mainstream’s way.

And wondered why I couldn't get my business to the level I want.

Until I realised that my energy was not aligned to what I was doing.

I stopped following other people’s “rules”, but follow my heart instead.

And I acknowledged that I loved pleasurable and luxurious experiences.

So I started to build brand experiences the way I wanted to experience and buy.

I began turning my marketing and sales into a high-end experience for my clients.

When I got into deep alignment with my brand essence, my impact and income has grown rapidly. 

This is the Art of Luxury Branding.

I work closely with my clients using our signature The Luxury Model and Luxe Femme Brand System to refine, elevate, and expand their brand. While the work that we do with each client is fully customized to their business, the philosophy remains the same with each:

• Inner work: Overcoming internal blocks, negative attitudes and limiting beliefs we have about money, luxury, influence; Uncovering the true essence of your brand and unleashing the luxury brand icon within you.

• Outer work: Luxury brand strategies to uplevel brand messaging, translate the brand essence into an irresistible online presence, create a luxury brand experience and the elegant way of creating authority, visibility, influence.

• Higher work: The energetic shift, the spiritual factor that infuses your luxury brand with a deeper meaning and soul alignment. 

I want you to become your luxury icon in the process, use your brand to pursue your highest purpose, and become your most iconic selves. And then help others and to become more of who we’re born to be, doing what we’re here on earth to do.

I want to empower you to own your luxury brand.

And that’s when you’ll notice a subtle but powerful shift occurring from “I want to create a Luxury Brand” to “I am meant to create a Luxury Brand.”

A luxury brand experience doesn’t just mean selling at a high ticket price and being exclusive; it’s built on your luxury icon leadership and the Luxury Model. 

It’s about creating that top-notch service, maintaining that mastery at the luxury level and reflecting that onto your clients and the experience they have with your brand. 

It’s about standing in high worth, and owning your power to lead and inspire.

Building your luxury brand allows you to have the freedom to do more as you secure your legacy and expand your impact.

If you are ready to unleash your inner luxury icon, I invite you to a Luxury Brand Discovery Call with me. You’ll walk away from this session with: 

>> Clarity of where your brand is at and what’s currently not working for you and your brand

>> Strategies for a high-end brand and brand your way to high-paying clients

>> An action plan to uplevel your brand to get you booked with your high-end paying clients

You are your legacy. You are the embodiment of your work.

The more you embodied you are, the more aligned you are, the higher capacity you can operate at, the more confidence you stand in your mastery and own your power to lead and inspire, and the more impact you will create.

Why is the recognition of power so important to us? Because we desire to feel our own power and legacy. 

Lead yourself first, not for followers, but to stay true to the legacy that is you.

Your luxury brand authority is You. You live by it. Live on brand. It’s our light that has the power to turn everyone’s light on when they forget. 

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Unleashing the Luxury Icon within You

Unleashing your luxury brand is an embodied mind-soul-strategy practice. When you step into your luxury icon identity, believe more powerful, expansive thoughts about yourself, follow a proven luxury branding strategy, and then do the work to embody these into every cell of your being—magic happens. 

It’s much more than a beautiful logo or website, it’s about stepping into your vision beyond vision, create mind-based awareness and heart-based consciousness, and align with your soul desires.

And during the process, fear is a normal, inevitable, reaction any time you leave the comfort of the familiar and venture into the unknown.

In the expansive mind-soul-strategy session with one of my amazing private client this week, we talked about the fear of being visible and shining our light being ourselves. 

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

― Marianne Williamson

Paradoxically, personal branding is about you but at the same time it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready, will accept the call to adventure that only you can offer.  

When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same. 

It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income and really change people’s lives -- not just with what you do but with who you are. 

When you embody your inner icon, alignment with your true genius, step into your audacious power, you inspire others to do the same

Please celebrate your brilliance and let the world know about your gifts.

You are full of gratefulness and grace.

I hope this message resonates with some of you who have been hiding your light.

It's time to step into your fullest, most potent power.  It's truly extraordinary when you finally allow yourself to be fully seen.

As you are being you and leaving your legacy, however large or small, the world is touched by your presence. It’s shaped by your power. 

If you are ready to unleash your inner luxury icon, I invite you to three luxurious life-changing days with me in Melbourne this October. During our time together, you will walk away with: 

• Crystal clarity of your luxury brand essence and a luxury brand messaging to position yourself as an authority and leader in your field.

• Your signature personal style and brand image guide

• Luxury brand photoshoot including make-up and hair styling

You will also be pampered with a luxury hotel experience, fine dining, spa treatment, etc.

If you did everything in your brand in, and with, the energy of it’s safe to being you and being seen, what would change? 

You can choose to think, believe, embody and act upon—and activate—the energy of your luxury icon.

When you show up embodying that, you activate something in the space around you. The air becomes more charged with possibility and potential. Future you feels closer, because you're already walking the path to the success you so deeply desire to create. It's already a part of you. You are already successful, and the people around you feel this. You don't need to say it. You simply need to be it.

What would you be allowing, stepping into and activating?

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Luxury In Person Branding Experience

Hi Beautiful,

A key part of standing out online, being memorable, and attracting the right premium clients is a high-quality iconic brand image.

People are not just buying your services, they are buying what your brand stands for and your brand image says a lot about you without any words! How your clients see you is how they will relate to you. Visuals have huge impact on our emotions and it directly determines the connection your clients have with your brand.

High-end clients are shopping for a premium 5 or 6 figure offer like yours. But if your online image doesn't make them want to stop and select you, then no amount of advertising or PR will boost your high-ticket sales.

Your brand image is so important because when you can be easily recognized by your high-end clients, it can lead to high-ticket sales.

My private clients invest thousands of dollars to work with me because they are able to generate tens and hundreds of thousands of dollars in return with a luxury brand image. 

Beauty is intrinsic in luxury but online it doesn’t come easily for everyone. In the last two weeks, I have guided the members in The Luxury Coach program through a proven process to create a luxury brand image, starting from discovering the Luxe Femme Brand Archetype, the colours, fonts, to creating an iconic logo, luxury photoshoot and premium website.

And I am so excited to let you know that you can work with me in a VIP 3-day intensive to create your luxury brand image. I got asked so many times about when I will open my in-person VIP day again in the past year. 

I am now inviting you to three luxurious life-changing days with me in Melbourne this October. During our time together, you will walk away with: 

• Crystal clarity of your luxury brand essence and a luxury brand messaging to position yourself as an authority and leader in your field.

• Your signature personal style and brand image guide

• Luxury brand photoshoot including make-up and hair styling

You will also be pampered with a luxury hotel experience, fine dining, spa treatment, etc. 

As you are reading this, I know there’s a luxury brand in you.

I know that you've always known you are meant to do something big and you are determined to fulfill your soul’s calling.  

I know you've always pictured yourself having this luxurious, stand-out brand that is built on purpose. 

It’s time to step into your luxury icon status. 

Building your luxury brand is not just about you, it’s about owning your mastery, showing up as an example so that others can see what’s possible when they work with you.

Claiming the luxury icon identity is the norm inside of my group program and all of my clients.

You should claim it too.

Because you are a luxury icon standing in high worth and owning your ability to lead and inspire.

Because you can create beauty, abundance, and impact through your life’s work and show others what’s possible.

I believe in you. 

My gift is in seeing your potential, uncovering your luxe essence, and translating it into a luxury brand for you. 

It's time your brand image matches your inner luxury icon.

I have no doubt this 3-day VIP Intensive will transform your brand to a luxury level. Reply “Luxury Icon” if you feel called to work with in this container. I will personally reply to you with all the details. There are only 3 spots available.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Express yourself through the beautiful art of styling

Hi Beautiful,

Fashion and interior designs are two things that truly speak and show someone’s personality and style. 

I had so much fun in the training session with the members in The Luxury Coach program. We talked about finding your luxury je ne sais quoi, and expressing it through your signature personal style.

You have the power to light up any room and turn heads the moment you walk in. It’s not about being beautiful. It’s about projecting your energy and personality into the world with confidence.

There are many different types of fashion styles to inspire you, and you can even adapt them to your own lifestyle and body. From a more classic approach to an everyday casual intake of fashion, it is not about putting you into a box, it’s for your inspiration and it’s up to you to find your path and express yourself through the beautiful art of dressing up.

“Everyone has their own Style. When you have found it, you should stick to it.” - Audrey Hepburn

Your style is a form of art to let you express yourself and show your personality. 

Your personal style is the visual presence and energy that you project; it’s about the way you look. It’s the choices you make about your clothing, accessories and grooming, and the way you put them together to reflect who you are and what message you want to send to others about yourself.

Every day when you get out of bed and get dressed, you are making your signature statement. A message is always received by people you come into contact with in 3 seconds or less, whether that message is consciously received or not. So, what messages are you sending today? 

You have choices. It is entirely up to you to exercise discretion and choose what is best going to serve your brand direction while honouring who you are as an individual.

Designing interiors is very similar to personal styling. Just like pulling an outfit together is very much like designing a house interior. Fashion is about combining colors, patterns, and textures. Interior design is exactly the same. You can layer and play with the overall design just like you would do with detailing an outfit and you can consider lighting fixtures to a room as jewelry is to an outfit.

How can you bring your signature personal style into your office and your home?

Follow me on Pinterest for more luxury branding and styling inspiration.

I am interviewed by Neepam, leading success & money mindset coach, in her 3-day event “Millionaire Queen WIthin Summit” and shared more about luxury branding. 

You can get your complimentary ticket here 

There will be Freebies, Checklist and Guides to get you started on a new Journey of UNLEASHING your INNER QUEEN. You will find it valuable to support your journey of creating wealth and time freedom in your life. 

Some of the topics covered:

• Creating a Luxury Brand

• How to Create $100K business without FB Ads

• Unleash Your Confidence & Become Unstoppable

• Triple Your Impact and Profit with Speaking 

• Get clients on demand and map out your path to $100k

• And so much more…

My interview about “Creating a Luxury Brand” will be released on 10 August 2022 at 9:00 am EST.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Activate Your Millionaire Queen Within

Hi Beautiful,

When my clients come to me, I often hear the same few questions:

-How do we position ourselves as a leading expert or brand?
-How do we attract and resonate with high-end clients?
-How do we deliver a cohesive brand voice that expresses our excellence?

To achieve your luxury brand success, how you convey your message matters.

Brand messaging is a key part of your luxury brand. And One of the core messages is your vision and mission statement. 

Your vision and mission statements are powerful tools that convey the purpose and direction of your luxury brand, call in and unite your community towards a clear purpose together.

My vision is that as women are embodying their luxury icon and leaving their legacy, however large or small, the world is touched by our presence. It’s shaped by our light and the ripple effect we are creating.

My mission is to help female coaches and founders become the most iconic version of themselves, turn their dreams into reality and visions into visuals, one luxury brand at a time.

When I meet my friend Neepam Jain, our vision and mission bring us together. Neepam is a leading success & money mindset coach. Her passion is to help others achieve limitless personal and financial abundance which has powered her vision, “where every human has the ability to unlock their greatness.”

She is hosting a 3-day event “Millionaire Queen WIthin Summit” that I am very excited to be a part of it. 

It is her hope that she can reach other women just like you, who are looking to either start, expand, or tweak their existing businesses and maximize their inner potential & activate their inner millionaire.

We want you to have more income, impact and create a business that is aligned with you so you can activate your inner millionaire and leave your legacy.

Register here with your complimentary ticket to tune in.

There will be Freebies, Checklist and Guides to get you started on a new Journey of UNLEASHING your INNER QUEEN. You will find it valuable to support your journey of creating wealth and time freedom in your life. 

Some of the topics covered:

• Creating a Luxury Brand

• How to Create $100K business without FB Ads

• Unleash Your Confidence & Become Unstoppable

• Triple Your Impact and Profit with Speaking 

• Get clients on demand and map out your path to $100k

• And so much more…

Enjoy your complimentary ticket here

See you there.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

Find Your Luxury Brand Muse

Hello Beautiful,

Remember the ‘little black dress’ that Audrey Hepburn donned in Breakfast at Tiffany’s? Known as one of the most iconic dresses in cinema history, it was designer Hubert de Givenchy’s ode to the actress — his muse for nearly a decade.

"His are the only clothes in which I am myself. He is far more than a couturier, he is a creator of personality," said Hepburn.

In the world of fashion, muses are usually a source of creative inspiration for the designer. 

Muses are not just for designers. 

Muse goes back to Greek mythology when several of Zeus’s daughters were seen as goddesses inspiring certain arts and sciences. For instance, Calliope was the muse of epic poetry, while Terpsichore was the muse of dance.

Humans inspire humans in the journey of perfection and creativity in the pursuit of excellence - such is the story of muses. 

Luxury, which is deeply rooted in the core foundations of beauty, innovation, perfection, and, above all things, mastery, has found inspiration in muses who move the brand towards greatness.

As you are reading this, I believe there’s a luxury brand in you, and you are a creator and trendsetter leaving your trademark and legacy. 

In thinking of the muse in your luxury brand context, a brand muse is someone who inspires your to do your best, most innovative work. There are levels to this and having a muse gets you to a higher level.

Cultivating a brand muse takes strategic work, and I guide my clients through a proven step-by-step process. And the inspiration that results can help you create relevant and remarkable brand communications that are cohesive and authentic and provides a focal point to attract your dream luxury client.

Because a luxury brand won't try to market to everyone because it dilutes its message. Luxury brands are exclusive. The clients of luxe brands long to differentiate themselves, and they want to feel special, unique, accomplished, and even rewarded for their success.

WHO your offer is for is much more important than the WHAT you are offering. Think about your WHO before what you will offer. With a luxury brand muse in mind, you can avoid:

• Getting distracted by what others are doing, you’ll stick to what works for your luxury brand muse.

• Being drawn into technology or brand channels just because they are the new, shiny things; instead, they’ll have to speak to your luxury brand muse.

• Losing sight of your brand values and legacy — your luxury brand muse keeps you authentic and aligns you with your legacy work.

Reflect for a minute. Does your brand turn heads? Does it turn the right heads?

If not, I would like to invite you to a luxury brand discovery call to start the journey of finding your brand muse and calling in your dream luxury clients.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker

A Quest for Your Luxury Brand Essence

Hello Beautiful,

How can you stand out from the crowd and become the only choice for your ideal clients?

The answer to this is simple, but not easy.

However, if you’re reading this, I believe you’re ready for it.

Be who you are.

When your brand reflects who you are, and what your unique gift is to the world, magnetic things happen. There is no one on the planet like you. There may be people who offer the same service or product as you – but no one can offer it like you can, or has your unique viewpoint, creative expression, or story.

This is something I know to be true because I’ve seen it happen over and over again with successful clients, friends, colleagues, and myself: When you have a brand that truly reflects your essence, the world re-arranges itself to gather at your feet.

Building your luxury brand is not about becoming some perfect, idealized version of YOU. It’s not about putting on a mask on who you think you need to be -- rather than who you are really are. 

It is all about embracing your unique essence. 

Sometimes the "highest", “brilliantest”, “bestest” version of you is possibly also what’s made you uncomfortable. So we hide from our true essences and hide from the light inside of ourselves because that light was so big it cast a shadow. 

Luxury branding is about finding that light inside of you and let it shine bright so that you can inspire others to do the same.

All branding at its core is basically about figuring out how one thing or person is different from another. How are you different from everyone else who does what you do? 

If you’re able to understand, express and embody what makes you different in a way that deepens your perception of value to your audience, then you can start to charge more and more for what you do and be seen as a luxury brand because they believe that you’re the only one who can help them. 

So how to do that?

Just like making a unique perfume from flower essences, I guide my clients go through a step-by-step proven process to extract their unique essences and turn them into their “signature luxe parfum”, so they will be very, very clear about what they are all about and what makes them stand out.

We had so much fun in my group coaching program “The Luxury Coach” this week as I guide my clients on a quest to their unique luxury brand essence, and create their luxe formula for their “signature luxe parfum” using their essences for the base note, heart note and top notes.

A luxury brand becomes powerful in that you’re choosing to prioritise or emphasise the elements that really reflect the essence of who you are, and you’re stripping away or de- emphasizing the things that don’t matter quite as much. 

Are you ready on a quest for your luxury brand essence to know what makes you powerful, what makes you unique and special, and what makes you stand out, which parts of yourself to leverage and how?

I would like to invite you to a luxury brand discovery call to start the journey.

To your luxury brand,

Elva

Luxury Branding Queen | Creative Director | Speaker