Luxury Vs Commodity

Chérie Luxury Femme,

Your luxury brand is not a commodity.

If your potential client compares your services or programs to another and think “they are pretty much the same, I will get the one with the lower price”, then your offer becomes a commodity in their mind.

If you have a commodity offer, you will compete on price. 

A client who is going to invest 5 or 6 figures to get the results they want are not going to pick up a commodity. 

When you have a luxury brand with an unmatchable value proposition and a premium pricing model, it establishes you as your own category,  which makes it’s too difficult to compare prices. 

You cannot be compared to any other product or service available. You become iconic in your field. You become the “category of one”. 

Pricing isn’t an issue anymore because you’re the only choice for your ideal clients. People want to buy expensive things. They just need a reason.

Anyone can raise their prices, but only a select few can charge these rates and get people to say yes. Anyone can sell a program or service by offering it for a big discount, but it takes luxury branding to sell the same service or program for a premium price.

Of course, you need to deliver the result with your mastery of what you do. Last week we talked about focusing on being the best at what you do, and being the creme de la creme. (Hint: most of the time it’s the things that feel so easy to us). That’s the foundation of a luxury brand. That’s the foundation of charging premium pricing. 

I know you are good at what you do. Believe in yourself. The goal is to sell your high-end packages backed by the value of your offer. Don’t make assumptions about how much your audience will pay. My clients invest 5 figures in my offers and still think they got a great deal because the value of a luxury brand is way beyond 5 figures. 

Charge what your offer is worth. (I am not saying charge what you are worth, because you are so worthy and there’s no price that can measure how brilliant you are.) 

Usually, our limiting beliefs stopped us in the first place. The question I got asked a lot when I am on podcast interviews is that “A lot of my audience would say they worry about raising their prices. What advice would you give to them?”

I see a premium pricing model is not only necessary but also spiritual if you want to build a luxury brand. 

Premium pricing increases your clients’ results because they value your service and are heavily invested. If you want your clients to get results, they must be invested. The more invested they are, the more likely they are to achieve the results they want. If you care about your client’s results, you should get them as invested as possible.

The luxury pricing model also allows you to invest the money to make your services exceptional, provide a luxury experience for your clients and pamper your clients, invest in your growth and build the best team, provide more value…

What limiting beliefs stops you from creating your luxury brand and becoming iconic?

Maybe you are assuming you have to charge the same as everyone else in your niche; maybe you are undercharging your services to “win” more clients, maybe you are making assumptions about how much your audience will pay…

When you realise those are your limiting beliefs and break through them, you start to skyrocket your income and impact.

How much longer before you revel in the awareness that you are enough, that you've done enough, and that you're worthy of your heart's greatest desires? 

Imagine the life you dream of. Believe that it can be yours in this world of magic and miracles. Choose to live as if you know of its inevitable manifestation. Don't compromise.

I believe in you. I am here to support you to bring your luxury brand vision to life. Let’s chat.

To your luxury brand,

Luxury Branding Queen

P.S.  There is nothing you can't have. There is nothing you can't do. There is nothing you can't be.

If you are ready to become iconic and create a luxury brand with a lifestyle to match, let’s chat. It’s easier than you think.

Be the crème de la crème

Chérie Femme,

When you are on the top, money comes easily.

“Be the crème de la crème. True luxury will always rise above. When you are on the top, money comes easily.”

— Elva Li

Money is a by-product of devotion and mastery;

Money is a by-product of emotional intelligence;

Money is a by-product of growth and wisdom;

Money is a by-product of energetic frequency…

The goal is never money; The goal is always your purpose work, your mastery of what you do, your impact of being you…

Focus on your mastery. Focus on being a true luxury brand. 

AI is now seen as a big threat to lots of businesses. However, luxury brands may have less to fear from AI than a number of others. 

“Luxury is an indulgent human choice, a whim. It is not needed, only desired. The process of creating desire in luxury is complex but it is often idiosyncratic and unique: the reason why one brand is preferred to another in luxury is seldom logical. In fact, it is often irrational. Machines, however sophisticated, are programmed to be logical.” – Barton Diary March 2023

I believe the AI will make true luxury more sought after. Just like you can buy factory-made bags everywhere, but nothing can replace the craftsmanship and human creativity in a Hermes bag. 

Luxury is measured by how you make people feel. It is the ability to tailor a moment for the ultimate “emotional impact.” It’s not about AI and automation. You need to focus on your heart instead. Every segment of luxury is focusing on making the client feel special with a service tailored just to them. 

I think it's well said that "The more humans are involved with a brand, the more meta-luxury that brand is."

Be the crème de la crème. True luxury will always rise above. When you are on the top, money comes easily.

Focus on rising to the top and being the true luxury brand.

When you have a true luxury brand, you are always being sought after, and you always have an audience willing to listen, and invest in your mastery.

The right people will feel that sense of confidence in your energy, they will trust you. Growing your business will be full of joy and fun.

In Iconic - The Luxury Coach Mastermind, I will support you to become the crème de la crème, build a true luxury brand to give off instant expert vibes, become the first person your followers think of when they need an expert in your niche, attract high-value clients, and expedite opportunities and fast track your growth.

Imagine 12 months from now... 

• Waking up with a huge smile on your face as you celebrate all of the amazing things that have happened in your business and in your life;

• High-end soulmate clients and customers show up as if by magic, they’re so inspired by you, they’re creating real transformation in their own lives and they’re telling everyone about you; 

• You are living a luxurious beautiful lifestyle on your terms while your revenue has easily doubled to multiple 6 figures or 7 figures with grace and elegance;

• You are making an impact and contributing to causes that matter to you. You feel like a goddess queen who is in charge and working for her purpose…

Or you can continue on the same old path and in the same place that you are today. Maybe a few more clients, but you are not living your full potential and your most iconic version of yourself…

It is your choice to make. Which one will you choose?

Big dreams require something bigger of you, and that will always trigger fear.

Fear is not something to be feared....but regret is.

It's time.

And I am here to support you. 

Limited spots are available in the Iconic - The Luxury Coach Mastermind. The doors will close as soon as the spots are sold out. And there are only 2 spots left in 2023 for the Opulence Upgrade option. 

To your luxury brand,

Luxury Branding Queen

Create the Luxury Magnetism in Your Brand

Chérie Luxury Femme

Last week I talked about levelling our identity to step into the luxury frequency and ignited your embodies and feminised luxury brand. I love getting your high-vibe responses. I adore this comment on my IG post:

“Lately I’ve asked myself what would Elva recommend? It’s helped boost my quality and I’ll exclude luxury in no time!”

— Netta

I am cheering you all on the journey of levelling and embodying your luxury icon version! And I feel so honoured that I could be your external inspiration in the process.

I remember when I first started my journey of embodying a more elegant life, I read the book” What Would Audrey Do?: Timeless Lessons for Living with Grace and Style” and I will ask myself “What would Audrey do?” when I want to embody my inner Audrey.

And gradually I learnt how to turn to my inner higher self - the future Elva- for advice and insights.  

This journey of levelling is not always pretty, but it’s always beautiful! And the Universe will test you on the way to see if you are ready.

I shared my story last week that I have spent six figures on various coaching and programs in the beginning years of building my business and it always didn’t work in the way I’d hoped. And I ended up feeling the same “it works for other women, but not for me.”

Until I realised that “it didn’t work” because I hadn’t made the identity shift from who I once was to who I actually desire to be. 

I was still that “good girl” listening to everyone else except my own true desires. I put the power of transformation on the course/program/strategy rather than on myself.

Once I understand how my identity, the one lodged deep inside me is my controller, I started to change my business and life by up-levelling my identity to the Elva I want to be. 

And that’s why when I work with my clients, this is the first thing we work on together. The identity work changes how they see themselves, how they make decisions, how they carry themselves, and how their brand attracts dream clients. 

Tapping into the luxury frequency using feminine energetics and identity work is the foundation to create the luxury magnetism in your brand to attract luxury clients, manifest abundance, and create a luxury brand with a lifestyle to match.

My luxury branding coaching works because it integrates inner work, out work and higher work and works on the 4 luxe pillars of an Embodied and Femininised Luxury Brand:

• Luxury Frequency

• Luxury Essence

• Luxury Image

• Luxury Attraction 

This is what Merina achieved just after our first 20-minute session.

Beautiful, think of yourself as already BEING the woman that you aspire to be. Who are you aspiring to be? What dreams are you working towards?

Do you aspire to be a woman who wakes up and loves what she does for a living every day? Travels often, spiritually secured, and financially stable? …

If you don’t yet have a vision yet, then let it be your purpose to become the best version of yourself:

Rise with gratitude and the intention of love and self-care.

Take a sensual breath, fully, strongly, and deeply.

Replace an inherited belief with a new, positive belief.

Get to know yourself again.

Affirm that happiness and love, and growth, all live in this every moment.

And remember: Where you are going, and who you are becoming is for you to decide. 

Grab some tea, coffee, or sparkling water, and host a journal session for yourself on the questions to clarity:   

12 months from now…

• Where am I living?

• Who am I with?

• What am I doing?

• How do I feel?

• What makes me joyful?

• Why am I doing what I do?

• What have I added to my life?

• What have I let go of?

• How did I get to where I am?

I am here to support you. If you want to elevate your brand so that you can wake up and loves what you do for a living every day and create a luxury brand that is true to you and brings you abundance, joy, and freedom, let’s have a chat. It’s easier than you think. Give yourself permission to BE!

I am now taking personal brand coaching clients and you can book your complimentary call here.

To your luxury brand,

Luxury Branding Queen

P.S.  Problems have a purpose. They’re trying to get your attention.

The place to begin is admitting what’s not working in your business and life. Once you realize your challenges are purposeful, they need no longer be painful. Once you stop seeing them as stumbling blocks, you can start using them as stepping-stones.

The moment you stop waiting and start acting, you have the opportunity to walk through a doorway to a richer, fuller, more abundant life.

A life that allows for the expression of your creativity and exchanging your rare and special gifts with the world.

If you are ready to take the action and create a luxury brand with a lifestyle to match, let’s chat. It’s easier than you think.

Ignite Your Embodied and Feminised Luxury Brand

Chérie Luxury Femme,

Luxury is a frequency. 

The quickest and most powerful way to tap into the luxury frequency and become a luxury brand is to change your identity first. 

That is how I changed my business and life. 

Being a female entrepreneur is a beautiful journey. But it is not always easy.  I remember the days I just wanted to curl up, cry and give up. 

You know that feeling when you are trying everything to build your business but nothing seems to work?

You could be doing all the right things, creating opt ins, Facebook ads, setting up funnels, doings webinars…….and reading every personal development book under the sun. Yet nothing takes off in your business. In fact, instead of making 5 or 6 figures as all those programs promised, you just end up feeling guilty and losing confidence in yourself. And if you are anything like me, you start to wonder “what’s wrong with me. These strategies seem to be working for everyone else. What am I missing?”

I felt this way in my own business, until I changed my identity from that “good girl” following others’ strategies or tactics to the “Luxury Branding Queen” unapologetically owning my desires, using my feminine energy in my feminised luxury branding and marketing, I ignited my embodied and feminised luxury brand.

Being a Queen, for me means, having a royal sense of self, your worthiness; Being a Queen is about how you hold yourself, how to lift up others, and serve others; Being a Queen is about activacting both the divine feminine and divine masculine energy in us; Being a Queen is about changing my identity, and put my crown on every single day.

I become the empowered Queen of my business and  life. I become a sassy CEO building my empire and on the path to amassing great wealth; I prioritise expanding joy and pleasure in my life and business and tap into more confidence and certainty than ever; I call in my desires and feel audacious, powerful, and magical, safe and being taken care of. 

Cream will always rise to the top, a Queen cannot be kept down no matter her circumstance. 

Her confidence is high. Her certainty is high. Her frequency is high. And that is the luxury frequency.

When I am in my power and flow as her, I know what I desire to create; I confidently ask for what I desire; I follow my feminine flow with joy and pleasure and open myself to love and abundance.  And that is what makes a luxury brand.

Beautiful, put your crown on, know exactly who you are, and be unapologetic about it. Don’t even question if you deserve your desires… Because you do. Fully accept your massive worth. Trust that you deserve it all, simply because you are.

The Universe is always communicating with us. Every time we honour our desires by showing up to it, we are quieting our ego and inviting our true self or higher self to show up. New ideas. New inspirations. New perspectives. A new identity - the next level you reveals. A new world opens.

Here are some journalling exercise for you, if it feels aligned to you:

• Journal on the woman you desire to be, the brand your desire to build and the life you desire to live. What are her specific emotions? How does she feel on a daily basis?

• Journal on what you are currently experiencing right now internally and externally. 

• Notice and observe the difference between the two. Decide to commit to be your highest self.

• What actions can you do today to allows yourself to align a little bit closer to her?

Your soul desire has a purpose: to guide you towards your highest potential and to leave your legacy.

Are you ready to ignite your power, your magic, your feminine soul, and your luxury brand and impact?

I am here to support you. I now opened spots for 1:1 coaching containers, where we can dive into the 4 pillars of luxury branding using feminine energetics - Luxury Frequency, Luxury Essence, Luxury Image, and Luxury Attraction, and build your luxury brand in a soul-aligned feminine way. 

If you feel called to work with me in this container, I invite you to book your complimentary call to discover your unique luxe plan.

To your luxury brand,

P.S.  If you can imagine it, it is possible. If you desire it, the Universe is nudging you towards it.

It's time to step into your next level identity and become one with your highest vibration.

It’s time to tap into the luxury frequency and live your luxury brand, trust your desires and let your highest self guide you.

It's time to answer your soul’s calling.

I am here to support you. I now opened spots for 1:1 coaching containers, where we can dive into the 4 pillars of luxury branding using feminine energetics - Luxury Frequency, Luxury Essence, Luxury Image, and Luxury Attraction, and build your luxury brand in a soul-aligned feminine way. If you feel called to work with me in this container, I invite you to book your complimentary call to discover your unique luxe plan.

What Makes a Luxury Brand

Chérie Luxury Femme,

When we think about ‘Luxury Brands’ the main factor that we mentally gravitate towards, is the sheer exclusivity, the high-end eminence and the high price tag associated with it. 

So what defines Luxury? What makes a luxury brand? 

While some would see the word “luxury” itself as something too 'extravagant' or 'expensive', if you are in my world reading this, I know you define luxury differently. I personally see true luxury as a high frequency and it is a necessity in my brand and life.

Some said luxury is superficial. I discovered that it can be spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world. 

Luxury does not have to be something, it can be a feeling, a more expansive way of expressing yourself in the world. 

Being a luxury brand is embodying a higher frequency and high-level transformation yourself and then extending them to your clients. That is my definition of a luxury brand, which I shared in my Luxury Manifesto Masterclass. 

I believe that elegance, abundance mindset, gratitude, soul desires and embodiment are all integrated within the realms of true luxury and building your luxury personal brand.

As I always say “A luxury brand is not about Dior or Chanel.” At the same time, there is no denying that we can learn a lot from Dior or Chanel and those big-name luxury brands about luxury branding. 

What makes a Birkin bag so desirable?  What is the psychology behind luxury brands? Why are people willing to pay a higher price for these luxury brands compared to similar products or services in the same category? 

Here are the 5 characteristics of luxury brands that you can apply to your own brand:

1. A luxury brand is exclusive and usually has natural scarcity

Exclusivity means they are not available to everyone. It makes the clients feel special, unique, accomplished and even rewarded for their success. Because the high-end clients long to differentiate themselves.

I work with my clients to incorporate "exclusivity" into their brand. For example, when you think of a luxury brand, the goods or services are usually handcrafted, expensive to afford, or limited in edition. For those of you who are coaches, you can set the criteria regarding the clients you want to work with, limit the number of clients you work with or limit your 1- on-1 time with clients.

2. A luxury brand has an emotional connection to its clients

Do you know the #1 reason people buy luxury goods? It's not because of the superior design or craftsmanship. It’s the emotional reason. People want to reward themselves and show they “made it”. 

I work with my clients to find the emotional reasons people invest in working with you.  You might be selling a feeling, an experience, or a cause. An emotional connection to the clients distances a luxury brand from mass-market brands. It causes a subconscious response that is beyond our cognitive brain. It makes your high-end clients have a profound connection to your brand and brand story. 

3. A luxury brand portrays quality in design and performs at an experiential level

Timeless swirls, dynamic hues and precise detail. It lives in an environment of detail and performs at an experiential level  - store or website experience is detailed and unique. 

Think of Dior House and their haute couture, the details, the quality, the customised service…

From their designs, to the elegant details they integrate in their collections, the brand always has their high-end clientele coming back for more. Look at your business as a pursuit of excellence in every sense of the word–production, knowledge, customer service. Your high-end clients can tell the difference from the details. 

Your online presence is your haute couture show; your personal branding is that haute couture attire. Does your online presence reflect the luxury icon you are? 

4. A luxury brand has a high perceived value and corresponding pricing

An unusual phenomenon occurs - demand can increase when the price increases. It’s called a Veblen good.  A Veblen good is a type of luxury good for which the demand increases as the price increases, in apparent contradiction of the law of demand. 

People associate price with quality. For example, think about where would you go if you’re shopping by price only? If you’re shopping for style, quality, and service? And if you’re shopping for luxury and prestige? Your mind automatically ranks different brands.

Pricing is an art and I guide my clients to create high-perceived value and pricing that aligns with their brand positioning. You can make your own services or products become more desirable at higher prices.

5. A luxury brand is associated with PR, media, celebrities, and leaders

You don’t have to partner with a celebrity to become a luxury brand, but you do have to consider who you are partnering with, your media appearance, your social media, etc. What do you see when you google yourself or your brand name online?

Also, customer reviews, client case studies and testimonials are one of the most powerful sections on your website to increase your brand credibility and establish yourself as the expert. 

In conclusion

Luxury is a state of elegance. It is something that is considered to be expensive, rare, and highly desirable, meets the highest standards of quality, craftsmanship, and design, and is often associated with status and social prestige. 

Ultimately, the perception of "luxury" hinges on the extent to which a client's connection with a luxury brand evokes feelings of luxury.

Luxury brand, it’s very you. I believe there’s a luxury brand in you. If you are ready to stand out as a premium or luxury coach or expert, uplevel your online presence to a luxury level, elevate your brand image, and become the go-to luxury brand for your dream clients, I invite you to a luxury brand discovery call with me and map out your luxe plan.

To your luxury brand,

Luxury Branding Queen

P.S.  I see luxury as a high frequency. I believe that as you courageously step into your luxury brand and authentic power, let your light shine, expand your influence, income and impact, you will inspire others to do the same. I see you as a luxury icon. 

Elevate Your Personal Brand with Luxury Personal Branding Photoshoot

Chérie Luxury Femme,

You probably heard the “7-second rule”. 

It is a concept that refers to the idea that people form a lasting impression of someone or something within the first 7 seconds of an initial encounter. The same applies to your luxury personal brand. 

Just like love at first sight, your ideal client can fall in love with your brand based on its visual identity and messaging. Your brand image can be powerful and long-lasting, influencing how your clients feel about your brand for years to come.

Your luxury personal brand image is not just about looking good in photos. It's about presenting yourself as a credible and trustworthy authority in your field. By investing in your personal brand image, you'll be able to communicate your expertise, values, and unique brand message in a way that resonates with your audience and builds trust.

With a world-class team in luxury branding, fashion and photography, I am very excited to present you our first luxury branding in-person experience in 2023 to help you elevate your visual identity and make a stylish iconic impact with your luxury brand image.

The experience is not just about taking stunning photos. I will work with you to identify your unique brand message and ensure that your visual presentation aligns with your brand vision and values. We also offer image consulting services that will help you refine your personal style and present yourself with confidence and authority. 

Here are what is included in the luxury 3-day in-person experience:

Day 1

We will spend the morning in a luxurious private venue and vision your upgraded luxury brand identity. I will help you uncover your luxury brand essence, your luxe factor and formula, and your luxury brand strategy based on The Luxury Model. We will finish the first session with a beautiful lunch together. In the afternoon, I will help you get the clarity of your luxury brand muse, craft your luxury brand messaging and compile a luxury brand profile for you.

Day 2

We will start the day uncovering your je ne sais quoi and your signature personal style. You will have a personalised shopping experience with the lead personal stylist in my team. You will end up the day with a luxurious spa treatment.

Day 3

You will spend the day enjoying a luxurious photoshoot experience at 3 locations.  You will have the top makeup artist and photographer in my team along with myself to support you the whole journey to make sure you get magazine-quality photos that reflect your true essence. We will end up the day with a fine dining experience to celebrate.

I am very proud to introduce to you the awarding winning photographer you will be working with - Forough Yavari.

About Forough

“Forough Yavari is a highly skilled and experienced portrait and fashion photographer with a passion for capturing the beauty and essence of her subjects. With a background in fine arts and years of professional photography experience, Forough has developed a unique style that combines classic elegance with modern aesthetics.

She has worked with a variety of clients, including fashion designers, models, beauty pageants, actors, and business professionals, to create stunning portraits that capture their personality and showcase their best features. Whether shooting in-studio or on-location, Forough has an eye for detail and a talent for lighting that allows her to create images that are both striking and natural.

In addition to her work as a portrait photographer, Forough has also established herself as a highly sought-after fashion photographer. Her images have been featured in numerous publications and websites, and she has won multiple international awards for her exceptional work in both portrait and fashion photography. Her photographs have been exhibited in galleries and art fairs worldwide, and her talent for capturing the essence of her subjects has earned her a reputation as one of the most talented and innovative photographers in the industry. ”

Your brand image is so important because when you can be easily recognized by your high-end clients, it can lead to high-ticket sales.

My private clients invest thousands of dollars to work with me because they are able to generate hundreds of thousands of dollars in return with a luxury brand image.

Beauty is intrinsic in luxury but online it doesn’t come easily for everyone. You are invited to work with me in a VIP 3-day intensive to create your luxury brand image in Melbourne, Australia.

To your luxury brand,

Luxury Branding Queen

P.S. A key part of standing out online, being memorable, and attracting the right premium clients is a high-quality iconic brand image.

People are not just buying your services, they are buying what your brand stands for and your brand image says a lot about you without any words. How your clients see you is how they will relate to you. Visuals have a huge impact on our emotions and it directly determines the connection your clients have with your brand.

Are you ready to uplevel your brand image? If so, Luxury In-Person Experience is perfect for you.

Expand Your Income, influence and impact with a luxury brand

Chérie Luxury Femme,

Are you struggling to attract dream clients, charge a premium rate, and make big income and impact while fulfilling your soul's purpose? 

Do you feel like your current brand is not aligned with who you are and your vision and you are not confident in your current online presence?

Do you feel difficult to build your brand awareness, attract speaking opportunities, be featured in major publications, and become the sought-after authority in your field?

You are not alone. These are the common reasons why my clients come to me in the first place.

A luxury brand that truly reflects your iconic essence gives you clarity, confidence and alignment, and expands your influence, impact and income. 

How would your business and life change if your premium brand is an authentic reflection of the iconic YOU and you are proud to show off your luxe brand and online presence with confidence and pride?

How would your business and life change if you were able to charge a premium rate, attract your dream high-end clients, and become the sought-after authority in your field?

How would your business and life change if you could have the income and freedom to live your life by design, adorn yourself and travel in style, take care of the ones you love, give back and become a philanthropist? 

That is all possible. My clients have increased their income and influence, got speaking opportunities and partnerships, and found mainstream media exposure… created a brand and life filled with luxe and purpose.

I would like to celebrate the continuous wins of my luxury icon client Mell Balment, 1% Leadership Coach & Multi-Award Winning Quantum Healer. Since the last interview with Mell about her 6 figures in 6 months with a luxury brand uplevel (you can watch it here), Mell has continued winning the award -  International Coach of the Year 2022, won 3rd in the Speakers Slam Branding competition, been featured in major media, got speaking opportunity and collaborate with big names….

Recently she has also launched her own magazine. In the editor’s letter of this special edition, she shared her iconic personal branding journey. 

“My favourite compliment was when hiring an American marketing company. They started by saying they already knew me and my brand! Have worked with Elva previously, my testimonial was memorable for them! Now THAT’s powerful branding working passively for me! (They also told me her website is the most elegant they have ever seen).” 

“The most tangible ROI was winning 3rd for the Speakers Slam Branding competition, against a heap of amazing international speakers and coaches! That definitely made my investments in their expertise worthwhile!”

I also shared my story from a “Good Girl” to “Luxury Branding Queen” in this issue. You can enjoy the full magazine here. 

As Mell says, “Coming cross Elva was in fact, a bit of an accident. I wanted to update my website with my new images and create a gorgeous new feel. What started with a request for some webpage design guidance, led to a complete rebrand.”

I believe the “accident” is because our energy attracts each other. We attracted each other for our iconic co-creation, for a big purpose.

I deeply appreciate my co-creation and relationships with my clients. Their success is my biggest gift. A big theme for me personally this year is simplifying down and serving a small number of people really deeply and well, as I have further limited my high-level 1:1  availability this year.

If you are reading this, it is not an accident. If you are ready to uplevel, I am here to help you spread your wings.

To your luxury brand,

Soul. Luxury. Brand.

Chérie Beautiful,

Your soul had a dream, your life is it. When you create a luxury personal brand aligned with your soul’s purpose, you are turning your soul’s dream into reality. 

Here are some steps, guidance and soul enquires to help you create a soul-aligned luxury brand.

1. Dare to SHINE YOUR LIGHT

“It is our light, not our darkness, that most frightens us. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. It’s not just in some of us, it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

~ Marianne Williamson

Creating your very own personal brand is all about finding that light inside of yourself and letting it shine, so you can light up the world and inspire others to shine their light just by being who you are.

You started your business because you desire more than a 9-5 job and you know deep in your heart you are called to answer your true calling.  But if you don’t know how to show the world who you truly are through an authentic soul-aligned premium brand, it doesn’t matter how many certificates you have, how much experience you got, or how talented you are at what you do… your gift, your talent, your message, your passion cannot be found and heard.

When it comes to how people perceive you and why they choose to buy from you or work with you, 80% is based on who you are and how you show up in the world. People are looking for brands they can connect with these days. Brands that reflect who they are or who they aspire to be. It’s who you are that inspires other people to say yes to who they are. It’s who you are that creates connection and trust with your audience. That’s the only way to link our souls to theirs and form a lasting bond. And that’s one of the most beautiful gifts we can give to ourselves and to our audience.

2. ANSWER YOUR SOUL’S CALLING

“In the beginning, I just wanted to find a designer. I found someone much more valuable in the process - ME.”

It all starts within. Personal branding is about working out who you are and what makes you different in a way that resonates with your ideal client.

I see lots of new coaches make a costing mistake when they first launch their “brand”: they go to a website or graphic designer before they figure out the foundations and essence of their personal brand. It's a very costly mistake because they end up with a brand that is not them, a website that doesn't resonates with them and a business that doesn't attract clients. They shy away from showing the website and brand to others, cannot book clients, lost confidence in themselves and wonder what's wrong with them.

There’s nothing wrong with you. You just need to step into that authenticity and figure out your personal brand and what makes you unique in a way that resonates with your ideal clients. When you do that, it's like magic that changes everything.

Designing your brand starts with the inside job first. It's not just a logo or website. I work with my clients through the Luxe Femme Brand process to design their luxury brand. And the first step is to discover your brand essence that answers your soul’s calling and get crystal clarity of your brand message that speaks to the heart of your ideal client.

Soul Enquiries:

• "What lights you up?

• What are you called to do?

• What message are you meant to share?"

3. Let BEAUTY light up YOUR SOUL

“Beauty is a necessity, not a luxury.”

As your luxury branding coach and creative director, it’s my passion and job to take the beautiful, soulful message of who you are and find the most beautiful and elegant way to bring it all to life, to channel those unique qualities and characteristics into the key assets of your personal brand and all the ways you express this in the world in a simple, chic and beautiful way - everything from the brand color, fonts.. to a website, social media, business materials.

Beauty is the light of your soul. I adore beautiful things and nothing brings me more joy than creating a beautiful brand presence for my clients that lights up the soul. 

As a female entrepreneur building a business online, your online presence is your haute couture show; your personal branding is that haute couture attire. Everything I do exudes style, elegance, and timelessness because these are a necessity, not a luxury. The visual expressions create a vivid set of associations in the hearts and minds of your audience. It’s the gut feeling, the mental image, the first words that come to mind when your audience hear your name, see your logo, and land on your website.

Soul Enquiries:

• "What’s the feeling you want to create in the hearts and minds of your audience?

• "How can you channel your best inner world to the outer world so everyone you meet can feel your passion and inspiration?"

4. Luxury is Spiritual

“A luxury brand is not about Dior or Chanel. It's about standing in high worth and owning your ability to lead and inspire.”

It's about embodying a higher frequency and high-level transformation yourself and then extending them to your clients.

It's about acknowledging your own mastery at what you do, creating at the highest level, and claiming a high value for what you do.

I believe luxury is spiritual. Luxury is the freedom to choose. It's another way of the Divine Source expressing beauty in this world.

Luxury is a feeling, a more expansive way of expressing yourself in the world.

Luxury takes time and a luxury brand is timeless.

Soul Enquiries:

• “What does luxury mean to you?”

• “What does a luxury brand mean to you?”

5. See Your Luxury BRAND IN FULL BLOOM

“Live on brand - Be Your Brand In Every Moment & Every Interaction.”

You want to create your personal brand in a way that you can fully model and own, not just today but year after year because you are your brand. You want to live your brand, be your brand in every moment & interaction without feeling like a fraud or putting on a mask that just isn’t you.

You probably already heard the clichéd statements “Be authentic” or “Just be you.” by many personal brand experts. While I do agree that being authentic and being who you are in your personal brand, I believe that in order to allow you to lead and make the impact you want to see in the world, your personal brand is more than “Just be you”.  I believe Personal branding is all about becoming the best version of yourself without changing your core values or the essence of who you are. It’s about working on our light, accentuating and magnifying the best of who you are, stepping into your role as a messenger, and owning the qualities that allow you to shine your light and inspire others.

Be visible, be courageous. Take a stand for what you believe in and live your message. Be visible with yourself and your tribe and create a brand experience that lights up the soul.  

There is nothing more beautiful than going on a personal growth journey to become who you truly are, share your unique talents and message and step into your light for the world to see.

When you are willing to walk the talk, practice what you preach, and model your work in the world, you inspire other people to do the same.

Paradoxically, personal branding is about you but at the same time, it isn’t. The more you put yourself out there, the less it becomes about you. Instead, it’s about what you represent. And those who are willing and ready and will accept the call to adventure that only you can offer.  

It’s then and only then that you can start to create a massive trust and credibility, make a huge impact, a huge income, and really change people’s lives -- not just with what you do but with WHO YOU ARE.

Soul Enquiries:

• "How can you live your luxury brand so that you can inspire your audience into action and create the change I want to see in the world?

• “How can you live your message and model your work so that your audience can see the possibilities for themselves when they say yes to working with you?"

If there’s one thing that I’d like you to remember, it’s that you are the single biggest asset in your business. You are reading this for a reason. If you were not meant to fly, why would you have those wings? Don't give up on your dreams. 

The real work in up-leveling your brand is to stop doing the same old thing you've always done. You will need to let go of your old identity and refuse to fall back into familiar terrain. I know you are ready. Let’s chat to see how I can help bring your luxury brand vision into reality.

To your luxury brand,

Luxury Branding Queen

Editor’s note: blog last updated on 1 February 2023