3 Truths to Step into your Feminine Luxury Brand Power

Chérie Luxury Femme,

Building my luxury personal brand changed my life, a “good girl” became a powerful queen. I finally understood who I truly am, and how to own my power, as a luxury queen.

I want that for you too. My deepest desire is to support luxury femmes like you step firmly into your feminine luxury brand power. 

So I would like to share the 3 truths of stepping into your Feminine Luxury Brand Power today.

#1. Luxury Queen Knows What She Wants

“When you know yourself, you are empowered. When you accept yourself, you are invincible.”

Our power comes from the choices we make, choices that reflect who we are, not what someone else wants.

So what do you really want? What do you want your brand to be? And know that if you want a luxury brand and be seen as the “Hermes” in your field, but you’re hiding your iconic essence and trying to be a friendly expert, it’s a sign you’ve given your power away.

#2. Luxury Queen Unapologetically Declares What She Desires

If there's something you want, you’ve got to own it and demand it.  You don’t get what you wish. You get what you asks for. Every time you silently stew, you relinquish your power. When you make a premium offer, you’re asking a client to invest 5 figures or more into your service. 

If you’re exceptional at what you do, and you’re aching to get out of the race to the bottom with all of those mass market brands in your niche; then there is a different strategy.  There is a premium position available in every market, including yours.  You need to unapologetically claim it. You will not receive it if you never claim your luxury positioning, create your luxury offer and charge the premium pricing for it.

#3. Luxury Queen Steps of Her Comfortable Zone Courageously 

“Elegance is refusal. ”

Real power is not the ability to make something happen, but the strength to make something stop. Commit to being both expensive and being the best, takes courage and energy. It means leaving the things behind you are comfortable with and moving to a place where it is outside of your comfort zone.  

The very thing you need to let go of is likely what you’re most afraid to release. Stepping into your power means stretching beyond what feels comfortable to do what seems impossible. Maybe it’s saying what everyone else in your industry is thinking but no one else is brave enough to say; maybe it’s leaving behind the audience who cannot come with you… By doing what you were scared to do, your belief in yourself will grow stronger. And that’s true personal power, rather than circumstantial power.

It’s time to fulfil your greatest mission on this earth, and let your feminine luxury brand power run through all the veins of your business and life. 

It is your duty to fulfil your vision and live a truly abundant and luxurious life. Because it is from true abundance and power can we truly make a difference.

It’s time to claim your Crème de la Crème positioning and let the world see who you truly are. The world needs you. 

To your luxury brand,

Luxury Brand and Business Strategist

3 Principles to Build a Luxury Brand Presence

Chère Luxury Femme,

I had a beautiful coaching session this morning with the luxury femmes in my Iconic Mastermind. One of the things we covered is the right mindset to build your luxury coaching brand, and a strong consistent online presence with magnetising content. This is the “inner work” - the foundation for your content strategy. As I always say without the inner work and aligned energy, strategy alone won’t give you the result.

Creating a lasting impact requires more than just fleeting moments of brilliance. It demands a mindset that transcends seasons and stands the test of time. So here are the 3 key mindsets and principles:

1. "Be committed to creating a life’s work, not a season."

I love this wisdom from Rebecca Campbell:

“Be committed to creating a life’s work, not a season.”

— Rebecca Campbell

If you get overexcited and rush everything for fear of missing out, or just follow what’s trendy and wish to go viral, you run the risk of being a flash in the pan and fading away fast.

You are building your legacy. Your content is not just about the present; it's a reflection of your enduring mastery. Embrace the pleasure of the brand-building and content-creation process and stay devoted to consistently showing up for your people.

Do it for yourself and for your people. For the devotion and pleasure alone. “Create your art for life and your life for your art. Withstand the winds of time. Sustain the changing trends. Leave a legacy.”

When you show up in this way, your content becomes more than just a post or a video.  It's a movement that can awaken the power within them and create a powerfully magnetic reputation for your brand.

2. “Being consistent won’t guarantee success but being inconsistent will guarantee that you won't be successful.”

Posting content on IG every day won’t guarantee landing high-paying clients if your brand positioning and messaging are off or your content is just inspirational or educational.

At the same time, if you are just showing up when you feel like it or when you want to sell a program, you won’t be successful in building a timeless brand that your people can trust.

“Being consistent won’t guarantee success but being inconsistent will guarantee that you won’t be successful.”

Trust and resonance work in ways that aren't linear. It's not like if I post this, then this exact person will buy. It's a lot more intricate and natural than that because we humans are intricate and natural.

Your audience seeks a coach they can rely on, and your commitment to delivering excellence consistently will set you apart in a world filled with fleeting trends and build a relationship of trust with your audience.

Trust that our consistent actions are weaving this energetic and tangible field that will draw in the right people at the right time.

3. "Real artists ship."

As Steve Jobs famously said,

“Real artists ship.”

I remember I first heard this when I was hesitating to post my content because I thought they were not “perfect” in my luxury standard… and my King Ryan reminds me that the creative idea/content you never implement/post, is not going to help you or anyone else. It just can’t. In order to have any kind of impact on anything, your creativity needs to see the light of day, to be given wings. Real artists deliver on them or ship them, as Job puts it.

Your consistent content creation should be followed by strategic delivery across digital platforms. Give life to your creation, allow your brand to evolve, and co-create with your people in the process. Lots of time, what I thought was not “perfect”, was actually the message my people exactly needed to hear that day.

I hope these mindset shifts will help you in the journey to build a luxury coaching brand and business with consistent content and a strong online presence, as it did for me and my clients.

Remember, luxury is not a one-time hit. It's not about the fleeting trends or the elusive pursuit of 'perfection' that the world never gets to see. Luxury, instead, is the timeless elegance that stands the test of time, leaving an indelible mark on the hearts of those who experience it. Stay committed, stay consistent, and let your brand resonate with the enduring essence of true luxury.

If you need support to build a luxury coaching brand and business with consistent content and a strong online presence that attracts high-paying clients, let’s have a chat.

To your luxury brand,

Luxury Brand and Business Strategist

Luxury Branding Soirée

Chère luxury femme,

Last week, I hosted our VIP event of the year “Luxury Branding Soirée”. During the intimate invitation-only event, my intention is to give value and create meaningful connections. Luxury femmes come together to learn, inspire, connect, share, and celebrate. 

There’s the power of creating immersive environments and creating deep personal connections with women who have big dreams, who are out to live their life's purpose in a meaningful way, who are driven to make a difference in the world, and who also adore the finer things in life and live artfully, who are embodying their luxury icons and uplifting each other even higher.

“Luxury is about creating unparalleled value for clients, built on personalized touch and authentic human connections.⁣”

— Elva Li

Stop judging your brand success on the size of your audience.

A big audience doesn’t mean big income and big impact.

A small audience of raving fans is much better than a large audience that doesn’t care as much.

You can make bigger impact on the deep transformation of your luxury clients than thousands of people buy your low ticket program but never complete it.

You can make multi-5 figure day selling your luxury offer with only a small audience, build profit margin allows you to invest in luxury client experience and give back to your community.

When you have a 5 figure offer, you only need one client to make 5 figure rather than 1000 clients for a $111 offer.

This is how I built my luxury brand and what I help my clients to do.

Because luxury is not in the “celebrity famous”. Luxury is the personal connection and emotional impact built on the trust of your brand. My luxury clients invest 5 figures in my offer because they trust me.

How do you build that trust? The answer is in your luxury personal brand and the connection you built.

It is the art of luxury frequency, essence, messaging and visuals to position yourself as a trustworthy, highly sought-after, “category of one” in your field and create the “Birkin” level demand for your ultra-premium offer.

And that’s what I shared in last week’s Luxury Branding Soirée. I received lots of emails and messages that you cannot attend last week’s event in person as you are based in the US and Canada. So I have decided to host a virtual Luxury Branding Soirée.

Similar to the in-person Soirée, it will be very intimate and limited to 8 people so that I can have my eye on your brand and give your personalised feedback. If you are ready to toast with me and co-create the online experience, learn how to become the “Dior” or “Chanel” in your field and make a big impact and income even with a small audience, I invite you to join me to the virtual Luxury Branding Soirée.

To your luxury brand,

From Ordinary to Luxury

Chérie Luxury Femme,

Several years ago, I was trying to sell my services for $500 per package, tirelessly chasing for my next client. Today, my pricing ranges between $10,000 and $50,000. My brand attracts dream premium clients to me, with 5-figure day becoming the new norm.

Of course, I’m dedicated to honing my mastery during the years, but what made a massive shift was when I started to own who I am and be unapologetic about what I do, my craft, my desires, and my vision. It’s a journey of transformation from ordinary to luxury, from internal identity to external brand.

I stopped playing small, discounting myself, minimizing myself, and worrying about what people might think of me and instead started to acknowledge my mastery and desire to create luxury. I see me as luxury and I see my clients as luxury. I crowned myself as the “Luxury Branding Queen” and ignited my embodied and feminised luxury brand.

Luxury isn’t found in a water-downed version of someone else’s brand; it isn’t found in following a cookie-cutter approach to building your business; it isn’t found in following others’ mass market strategies. That is being “ordinary”.

Luxury is the unleashing of your authentic essence. It’s about unshakable belief, audacious authenticity, and the willingness to take up space. It’s about leading with power, knowing, and self-trust. It’s the frequency of luxury. Luxury doesn’t chase. It magnetises and pulls you in. The reason people buy from you is because of the magnetism around you.

This journey is a beautiful reminder to be unapologetically you. It’s a story of transformation that has birthed my unique luxury femme brand model, where authenticity meets sophistication, and the magnetic pull of true self is the ultimate key to success. The world doesn’t need another “her”. The world needs YOU.

You don’t need a large IG following to create 5 figure days, weeks or months. I have only a few thousand IG followers. But what you will need is a powerful iconic brand with magnetic messaging and luxury energy.

Your Luxury Brand establishes your authority and builds the “know, like, trust” factor for you way faster and way more elegantly than all the marketing tactics. When you have an iconic luxury brand, you are trusted even when someone just landed on your IG page.

You don’t need 10k flowers, you don’t need a viral post, you don’t need hundreds of likes and engagements… My 5 figure clients signed up for my package within days after finding me online consumed my contents and knew I am the one for them.

Having a powerful luxury brand with leadership energy and luxury frequency changed everything for me and my clients. Did you know that 93% of communication is non-verbal? When your energy is magnetic, it’s the most irresistible force in the Universe. When you are in the luxury frequency, you don’t even have to say a word.

Your online audience is picking up on your energy intention just as much as what you’re actually saying. They’re also feeling into whether they believe you and trust you from the energy you show up.

If you are ready to call in your dream high-level clients even with your luxury brand, there are two pathways to work with me.

ICONIC - The Luxury Coach Mastermind: Become an exclusive member to position yourself as a premium coach, become iconic in your field, and attract high-end clients. It is a high-touch, immersive, luxurious, intimate experience. It’s the 5 star luxurious surrounding for you, your brand, and your business. It’s where you have 12 month access to the private coaching support from me. It’s where you co-create with other 7 luxury femme like you (This high-level mastermind is limited to 8 luxury femme only.) This is the room where your heart desires become reality, and the ordinary transforms into the luxury.

DE LUXE - Private Luxury Brand and Business Coaching: It is for the luxury femme who is ready to have it all, unleash her luxury brand and make 5-figure days her new norm.

Your journey from ordinary to luxury awaits.

To your luxury brand,

Uplevel Your Business to a Luxury Level

Chérie Luxury Femme,

Are you struggling with elevating your brand and drawing in those high-calibre clients who truly value your expertise? I got this question a lot in my DMs.

I understand how you feel. I used to be stuck at $3K months and always trying to find my next client. And now I have $30k weeks and days. And those clients already decided to work with me even before we had the discovery calls. During the discovery calls, what we talked about was how to get started and the next steps. And my high-level clients are so divine and easy to work with and they get the best results and return from their investment.

I want to share with you 3 things I did to draw in those high-calibre clients who truly value my expertise and are ready to invest in my 5 figure offers.

1. Craft a Magnetic Brand Persona

Your brand is more than just visuals; it's a personality that resonates with your ideal clients. Create a brand persona that exudes luxury, sophistication, and trust. Every touchpoint, from your website to your social media, should reflect your brand's aura, personality and energy. Your consistency in style and messaging creates an unforgettable impression that resonates with premium clients.

That’s why my high-level client came to me and said “I resonate with everything you talked about and vibe with your energy. Although we are in different countries, speaking different languages, I know you are the woman for me.”

2. Focus on Exceptional Value

Premium clients seek transformative experiences. Showcase your expertise through valuable content that speaks to their desires and aspirations. Offer high-quality resources, masterclasses, or workshops that address their unique challenges. By positioning yourself as an industry expert who delivers tangible results, you'll naturally draw in clients who are willing to invest in their growth.

Having a luxury brand presence with authority and valuable content means that by the time prospects arrive the are pre-disposed, pre-interested, pre-motivated and pre-qualified to work with you. When they come to you, they already see you as the authority. 

3. Curate Exclusive Experiences

Elevate your client experience beyond the ordinary. Offer personalized coaching packages that cater to the individual needs of your premium clients. Private high-level bespoke coaching and services, VIP retreats, or mastermind groups create a sense of exclusivity and luxury that aligns with your brand's identity. 

Luxury is the finest execution of the smallest details. Execute like you are the best in the world. To transcend yourself. To excel in something. Your dedication to offering tailored, high-touch experiences sets you apart from the crowd. 

Luxury doesn’t want proximity. Proximity is unacceptable because it cannot create the aura required for a luxury brand. That’s reserved for unique brands only so high prices keep non-enthusiasts away. Luxury brands raise the price year by year to take advantage of the Veblen effect; there are no discounts;  What you think and desire about a product or service is its emotional value. When you use the luxury brand model to create emotional value, you can set the emotional price.

So those are the 3 things I did to attract premium clients with the magnetism of my luxury brand.

This is one of the things I teach and help my clients in-depth inside “Iconic” Mastermind. It’s a high-touch, exclusive, immersive experience for 12 months, where we will luxuriate in the luxury frequency and help you become the "Chanel" or "Dior" in your field, a premium coach or expert with a lifestyle to match, and attract your dream luxury clients. The application for the mastermind is now open. This is the room where your desires and dreams meet reality, and the ordinary transforms into luxury.

To your luxury brand,

3 Shifts to Quantum Leap in Your Business

Chérie Elle,

I want to share with you 3 transformative shifts that helped me up-levelling and making quantum leaps in my business this year, such as:  

• Selling out my multi-5 figure offer “Haute Couture” Luxury Branding experience

• Having my highest income month to date, and most profitable year yet

• Working with the most soul-aligned high-level clients and co-creating with them just feels like luxuriating, easy and pure joy. 

• Indulging in luxury holidays while maintaining a steady influx of income and clients into my business

…

So here are the 3 shifts...

Shift 1: From “Attention” to “Intention”

You can be doing all the right things. But if your energy is not aligned, you will be struggling to get what you want. Because people don't buy your program, features and benefits. Your energy speaks louder than words. They buy your energy. They buy your personal brand. They buy you. 

When we show up in our brand online presence in the energetic state of hoping to get “attention” and to be liked, we are in a disempowered status sabotaging our brand, visibility and impact. It’s like seeking outside for validation or permission of who you are. This is giving your power away. 

When I had my luxury femme audience in my mind and shifted my energetic state to “what’s my intention to show up online today/ write this post / create this reel…”,  I elevated myself into the status of being that powerful brand presence, being that magnetic, visible and impactful higher version of me. 

I decided that my message, content and presence is powerful and impactful and will reach the people it is meant to serve. I love sharing my message because I love it and I believe in it and it is here to serve. I take my power back and I know that I am the one who is magnetic. I am in my feminine energy that attracts what I desire effortlessly.

The results? My luxury femme audience loves my message, content, and presence. Because they love my energy and my work. They love to be offered the possibility to be in my space and work with me.

Shift 2: From “Consume” to “Create”

It doesn't matter how much inspiring content you watched, how many courses you enrolled, or how much coaching you get,  if you're not taking the action. 

I realised that there was a block for me in growth as I was being a perpetual consumer consuming other people’s content. I was seeking coaching containers to stay in the learning mode and unconsciously avoid actually doing the things that would get me results. I was seeking inspiring content to stay in the consuming mode and unconsciously avoid actually creating and showing up. 

So I shifted my energetic state from a perpetual “consumer” being inspired by other people’s content to a “creator” using the learnings I got to build my brand while at the same time enjoying growth and revolution over a lifetime. I chose mentors strategically who have achieved the results I desire while at the same time trusting myself and implementing during the entire container. I receive inspiration from others while at the same time actively showing up and creating my own success.

The results? I generated great value for my audience in my brand by being the “creator” rather than “consumer”. ie. valuable content, masterclass, events, etc., which translates into great demand for my high-level services.

Shift 3: From “Convince” to “Resonance”

The difference between where I was to where I am now — is a deep understanding of how to call in high-level clients through my brand. Those clients are ready to invest at a high level, ready to get results, and desire to work with me.

I am no longer in the energy to convince anyone. I create resonance instead. I decided to get clear on the energy of my soul-aligned high-level clients, what our soul-to-soul connection feels like, and what kind of divine co-creation journey we are mutually showing up for. And then I decided that's what I'm available for only. I became an energetic match to it. I create resonance through my brand messaging, content, image etc. I speak directly and only to the leaders who are the luxury femmes who desire to work with me. 

I am in the energy of knowing that there are always people who deeply resonate with my brand messaging, and content, who desire the exact transformation I offer and are wondering how they can work with me. They know I am the one for them, and I know they are my people. I know they are meant for this work now. I know that this work will benefit them massively for their brand and growth. I chose to make myself available only for aligned clients and aligned luxury co-creation and growth for us all.

The results? My aligned clients already decided they would work with me before they messaged me on IG or spoke to me on a call because they see me as the one for them through the resonance I created in my brand online presence and content. And they are the ones that get the best results out of their investment and out of our work.

So these are the 3 energetic shifts I made. Spaciousness, overflow and abundance become my way of creating and living my brand when I am aligned with the frequency of these. 

If you are ready to receive the spaciousness, overflow and abundance in your brand, here are some ways you can work with me in the remainder of 2023:

• “De Luxe” Luxury Brand 90-day Coaching Container (only 1 spot left for bespoke upgrade)

• “Iconic” - The Luxury Coach Mastermind (Super early bird enrolment is now open)

• “Crème de la Crèmee” 4-week Luxury Branding Program (you can join here for the new live round and we will start next week)

If you would like to learn more about which program suits you best, book a call below and let’s have a chat.

To your luxury brand,

How to Become a Luxury Personal Brand in Demand

Chérie Luxury Femme,

Are you tired of constantly chasing new clients and feeling like your expertise is being overlooked in a sea of competitors?

I did this poll on my IG story this week and so many of you said yes and “reading my mind”.

I understand how it feels. It's almost like no matter what you do, you constantly have to chase clients and convince them of the incredible value you bring. 

And I'm imagining you may have already tried putting your heart and soul into crafting content and showing up on social media, sending cold DMs, offering discounts…

The truth is, this doesn't work because your misaligned brand positioning has prevented your premium offerings from shining brightly in the eyes of those who truly appreciate them.

Those luxury personal brands are in demand, they don’t chase clients, they attract. When you communicate your value and brand it in a way the market finds desirable, you become in demand. 

You will never fear not having premium clients or money or the lifestyle you desire. Your luxury personal brand is your asset to creating certainty for your income. Because almost every client opportunity will involve a Google or Instagram profile search of your personal brand. 

So here are the 3 steps I recommend, and what I do with my clients instead to position themselves as the undeniable leader, effortlessly attracting premium clients who are more than willing to invest in their services.

1. Clarify Your Unique Luxury Brand Identity and Excellence Selling Point

Define a distinctive brand identity that speaks to luxury and sophistication. Identify what sets you apart from competitors and craft a compelling Excellence Selling Point that highlights the extraordinary value only you can offer.

2. Understand your luxury clients, and use luxury messaging based on psychology to change the lens of how people see you

Dive deep into the mindset and desires of your luxury clients. Employ psychology-backed messaging that taps into their aspirations, addressing their needs through a lens of mastery, exclusivity and refined experience, altering how they perceive your brand.

3. Establish Authority and Premium Positioning through a premium brand image and online presence

Develop a premium brand image that oozes credibility and high standards. Curate an online presence that showcases your expertise through impeccable visuals, high-quality content, and testimonials, positioning you as the ultimate authority in your field with premium offerings.

This works because it's not about how much content you create and post; it's about whether your brand resonates deeply with your target premium audience. High-end clients are shopping for a premium 5 or 6-figure offer like yours. But if you are not positioning yourself as a high-end brand, your brand is invisible to them.

Using this method, my clients have been able to attract high-paying clients who recognize the exceptional value you bring to their lives, and are more than willing to invest in their high-ticket services.

From now on see yourself as being in a luxury brand that others need to know about. It’s just not enough to offer a service you are passionate about. You need to build a luxury personal brand, develop your own premium brand presence and assets, and claim an iconic leadership role within your niche.

If you are ready to position yourself as a luxury personal brand, coach or expert, become iconic and in-demand in your niche, and magntise high-paying clients, let’s chat. This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can become the "Chanel" or "Dior" in your field with a lifestyle to match.

To your luxury brand,

Beauty. Luxury. Freedom.

Chérie Luxury Femme,

I just came back from a 2-week luxury vacation in Bali, enjoying the luxury resorts, celebrating the financial freedom and abundance my luxury business gave me, savouring the beauty of the natural beauty and the finest things in life, being in my feminine energy of receiving…

My heart is full of gratitude. I still remember the days when I was in corporate 9-5. Every morning from my office window I would look up at the blue sky, wishing I could grow wings and fly. Every morning I longed for something else: a different and more beautiful world. One where there was freedom, inside and out.

The financial freedom.

The freedom to do what I love.

The freedom to create without restrictions.

The freedom to be me.

…

And now I’ve worked with world-class female coaches and entrepreneurs to unleash their most iconic version, and helped them transform from the world's best secret to the sought-after icon in their field, attract high-end clients, and elevate their authority, celebrity, income, and impact online. Selling 5 figure offers with ease is the new normal for me. It feels surreal that I’m actually doing what I love and have the beauty, luxury, freedom I was looking for when I started my business. 

Which then got me wondering....if I had to start my brand again, what would I do? Here's the 3 key things I'd focus on from the start to build a luxury brand with a lifestyle to match.

1.Use a luxury business model and focus on my signature luxury offer

Luxury brands use a top-down model. For example, Dior starts with their haute couture tailored to affluent clients; once they build their reputation and expert positioning, they expand to ready to wear; and then they leverage their brand to launch their perfumes and lipsticks. 

It’s much easier and faster to create a 5 figure monthly income and establish your authority by focus on selling one signature luxury offer to a select high-end clientele who you can bring out your highest potential.

2. Focus on building a premium brand

Your premium brand is the reason why your high-end clients want to work with you and your luxury brand positioning and image separates you apart from others, and magnetise premium clients. 

Investing in your brand, and you will get return not only in short time but also in long run. Every dollar, every hour, every ounce of effort poured into building your premium brand is an investment in your future self. Luxury takes time and luxury brand is timeless. Once you build a timeless premium brand, it will make itself for you for the years to come. 

3. Focus on energetic and embodiment work

I focus on being an energetic match for luxury, abundance and my premium clients. Decide that's what I am available for only. Align with it, call it in, lock it in. And then watch it being magically brought into my reality. When you upgrade your identity by embodying more of your own higher versions, you radiate. You magnetise. You lead.

And as a bonus: the biggest thing I learned was to build your capacity to hold the duality, fall in love with the journey, and remember your passion is your purpose. And your purpose is to serve.

Go out, create, embody and live as a Luxury entrepreneur. After all, visionaries are scarce, so is luxury and so are you.

If you are ready to claim your luxury brand, magnetise high-paying clients, be seen as the “go-to” expert in your niche, let’s chat. This is what I coach my clients in my De Luxe Luxury Brand coaching program, so you can confidently position yourself as a luxury brand, become the "Chanel" or "Dior" in your field and the luxury femme who has it all.

To your luxury brand,